From data collection and training to deployment in the production of several applications: modelling the semantics of newspaper articles, document classification, topic extraction, and modelling reader interests.
Senior Digital Content Analyst at CVC (Czech Video Center), Czech Republic
First round of topical breakout roundtables
Participants will join pre-selected roundtable breakouts to discuss and learn from each other’s experiences:
Communicating with the newsroom: dash boarding, real-time restitution of sales and traffic data. Visualization and storytelling for the newsroom.
Defining meaningful and purposeful business KPIs. Which models do you use to forecast subscriptions and revenues strategically?
Natural Language Generation. What kind of ChatGPT use cases do you know in analytics and data, and which use cases do you discuss with other teams, editors or sales?
Subscription, propensity, predicitive models, intelligent use of data for targetted acquisition and churn reduction measures.
Second round of topical breakout roundtables
Our last round of topical roundtable discussions will be based on the day’s discussions. We have the following preliminary themes for you, but we will focus on the topics you may have discussed earlier in the day.
Customer target acquisition: Which models and use-cases are currently implemented?
Google Analytics, GA4.
Topic Modeling: Which use-cases are currently implemented and in use?
What is your experience with Marketing Mix Models/Media Mix Models? How do you deal with online vs. offline advertising channels?
AutoML: Which methods are used to speed up the optimization process and improve the performance of models?
How and where do you consolidate different customer IDs? How is your experience with a Customer Data Platform (CDP)?
Align content more strongly with the user and intent using AI (different targeting/playout depending on search intent – tools such as ChatGPT).