How United Daily News Group Uses Data and AI to Reclaim Advertising Revenue
Speaker: Anson Mok | Head of Data Development, United Daily News Group, Taiwan
Moderator: Dr. Ana Moya | Lead, WAN-IFRA Data Science Expert Group
About the webinar:
As digital advertising becomes increasingly competitive and performance-driven, Taiwan’s United Daily News Group (UDN) is leveraging data and artificial intelligence to create stronger commercial value from its journalism and audience relationships. Anson Mok, Head of Data Development at UDN will explain how the company uses first-party and zero-party data, audience insights, and AI-powered solutions to improve advertising effectiveness and strengthen partnerships with advertisers.
By applying Interpretive, Predictive, Generative, and Agentic AI, UDN has achieved higher campaign performance, deeper audience understanding, and more efficient business operations. The company’s strategy focuses on transforming data into actionable insights, enabling publishers to move beyond selling ad inventory and become trusted strategic partners. UDN’s experience demonstrates how media organizations can connect audience trust, intelligence, and execution to build sustainable advertising growth in the AI era.