24 February | Zoom at 15:00 CET / 09:00 EST
Double Machine Learning Causal Inference applied for weekly offer rollout
We applied causal inference methods to evaluate the incremental impact of weekly versus monthly offer releases, isolating their true effect on key business KPIs. The results provided statistical validation for the weekly cadence and informed its large-scale rollout at WELT.
Speaker: Pablo Mateos Masa | Senior Data Scientist at Axel Springer NMT
Moderator: Dr. Ana Moya | Data Scientist | INFOMOTION