12 - 13 July 2022

Digital Media Africa

Welcome to the 6th edition of WAN-IFRA's flagship Africa event!

Register Here!


Mark your calendars for 12-13 July 2022 & get ready for another round of fun debates, insightful cases, and immediate takeaways at WAN-IFRA’s 6th annual Digital Media Africa Conference!

Our Key Topics for #DMAfrica2022:

Gen Z: Has news media lost contact with digital natives?

How do we get the youth to tune into mainstream media and how do you build loyalty with your brand? We’ll look at emerging trends such as new storytelling initiatives on social topics critical for Gen Zers and what’s working on TikTok for publishers.

Alternative Revenue Streams

This session will feature real cases from African publishers and internationally to identify growth opportunities to diversify your revenue. Last year we explored micropayments, events, ad partnerships & more.

News from the Digital Paid Content Frontline

With the advent of many new subscription & membership strategies currently being deployed across the continent, we’ll examine here both pain points + positive learnings and discuss actionable results.

We have worked with our African Advisory Panel to curate a programme that reflects the current opportunities & challenges affecting African publishers.


  WAN-IFRA Members  Free Access
  Non-members EARLY BIRD OFFER before 20 June  190 € / 3,280 ZAR
  Non-members STANDARD TICKET after 20 June   390 € / 6,730 ZAR


Come back to our website to check in – we’ll be regularly updating the page with session topics, brilliant speakers and more information on WAN-IFRA’s 7th annual edition of the Digital Media Africa Awards. Click here to check out our 2021 winners!

Highlights reel from Digital Media Africa 2021

Some of our dynamic speakers for the highly engaging Gen Z session at Digital Media Africa 2021 here discussing Malaysiakini’s Youthphoria platform. Photo: top image: Pontsho Pilane, Journalist and media lecturer (South Africa) & bottom image: Lynn D’Cruz, Chief Membership Officer, Malaysiakini, (Malaysia)

In the midst of a global pandemic in 2020, The Standard Media Group made some big changes. With a drastic reduction in advertising revenue they launched paywalls for two of their digital news sites and they welcomed 2021 with the redesign of The Standard’s website and the print newspaper. Pictured Carole Kimutai, Managing Editor, Digital, Standard Media Group PLC from Kenya shares their learnings on digital subscriptions in the first year.

For more on The Standard Media Group’s journey, click here for WAN-IFRA’s comprehensive blog post.

Picture shows the panelists getting ready for the Alternative Revenue Streams Session from 6 July 2021 (pictured clockwise from top: Virginia Melero, WAN-IFRA; Rama Mamuaya – Chief Executive, Founder @ Dailysocial.id (Indonesia); Taryn Westoby – Head of Events @ Arena Events (South Africa); Nicole Frankenhauser, WAN-IFRA; Njoki Chege – Director, Innovation Centre @ The Aga Khan University, (Kenya). Photo Credit: Rama Mamuaya





Gold Sponsor

Have ideas or feedback? Get in touch with us!

Valérie Arnould

Dep. Dir., Digital Revenue Network