Welcome to the 6th edition of WAN-IFRA's flagship Africa event!
Register Here!DIGITAL MEDIA AFRICA 2022
Mark your calendars for 12-13 July 2022 & get ready for another round of fun debates, insightful cases, and immediate takeaways at WAN-IFRA’s 6th annual Digital Media Africa Conference!
Our Key Topics for #DMAfrica2022:
Gen Z: Has news media lost contact with digital natives?
How do we get the youth to tune into mainstream media and how do you build loyalty with your brand? We’ll look at emerging trends such as new storytelling initiatives on social topics critical for Gen Zers and what’s working on TikTok for publishers.
This session will feature real cases from African publishers and internationally to identify growth opportunities to diversify your revenue. Last year we explored micropayments, events, ad partnerships & more.
News from the Digital Paid Content Frontline
With the advent of many new subscription & membership strategies currently being deployed across the continent, we’ll examine here both pain points + positive learnings and discuss actionable results.
We have worked with our African Advisory Panel to curate a programme that reflects the current opportunities & challenges affecting African publishers.
TWO-DAY #DMAfrica22 TICKET PRICING
| WAN-IFRA Members | Free Access |
| Non-members EARLY BIRD OFFER before 20 June | 190 € / 3,280 ZAR |
| Non-members STANDARD TICKET after 20 June | 390 € / 6,730 ZAR |
Come back to our website to check in – we’ll be regularly updating the page with session topics, brilliant speakers and more information on WAN-IFRA’s 7th annual edition of the Digital Media Africa Awards. Click here to check out our 2021 winners!
Highlights reel from Digital Media Africa 2021
Some of our dynamic speakers for the highly engaging Gen Z session at Digital Media Africa 2021 here discussing Malaysiakini’s Youthphoria platform. Photo: top image: Pontsho Pilane, Journalist and media lecturer (South Africa) & bottom image: Lynn D’Cruz, Chief Membership Officer, Malaysiakini, (Malaysia)
In the midst of a global pandemic in 2020, The Standard Media Group made some big changes. With a drastic reduction in advertising revenue they launched paywalls for two of their digital news sites and they welcomed 2021 with the redesign of The Standard’s website and the print newspaper. Pictured Carole Kimutai, Managing Editor, Digital, Standard Media Group PLC from Kenya shares their learnings on digital subscriptions in the first year.
For more on The Standard Media Group’s journey, click here for WAN-IFRA’s comprehensive blog post.
Picture shows the panelists getting ready for the Alternative Revenue Streams Session from 6 July 2021 (pictured clockwise from top: Virginia Melero, WAN-IFRA; Rama Mamuaya – Chief Executive, Founder @ Dailysocial.id (Indonesia); Taryn Westoby – Head of Events @ Arena Events (South Africa); Nicole Frankenhauser, WAN-IFRA; Njoki Chege – Director, Innovation Centre @ The Aga Khan University, (Kenya). Photo Credit: Rama Mamuaya
“Digital Media Africa provides rich and relevant content very year. With the challenges of falling print runs and working amidst Covid-19, it was encouraging & educative to get first hand insight from the various sessions. DMA continues to expand professional knowledge authentically.” (Mwazi Sakala, Associate Editor, Daily Nation, Zambia)
“DMA conference is like a compass that helps traditional media navigate the terrain for survival in a space dominated by agile small players whose turnaround on new digital ideas is as fast as light. Success stories and lessons learnt elsewhere are quite helpful for some organizations to also take time to innovate and contribute to the survival of journalism.” (Happiness Chikwanha, Digital Editor, Zimbabwe Newspapers (1980) Limited, Zimbabwe)
“Digital platforms are not an option in today’s world but a must. We need to move with time to capture our target audience as much as possible. The Digital Media Africa presents the much needed knowledge on innovations to tap from.” (Mercy M.C Banda, Assignment Editor – Livingstone, ZNBC, Zambia)
“The Digital Media Africa 2021 conference was absolutely amazing: it brought together great minds from across the continent and beyond who shared their experience, insights and knowledge on the issues affecting the media industry and what they see as the future for newsrooms going forward. It was such an insightful experience as I was able to engage with participants and also share my experience as a female journalist working in the industry. I look forward to the next one!” (Rachel Ombaka, Online Journalist, The Africa Report, Kenya)
“There are several development and learning events on the media calendar but DMA strives to be truly pan-African in outlook and research and intelligence driven in focus. This offers media leaders of firms big and small opportunities to learn relevant insights for growth from each other rather than parachuted Western media consultants.” (Jude Mathurine, Coordinator: Journalism, Nelson Mandela University, South Africa)
“The conference offers practical and insightful information for any newsroom transitioning into the digital space. There are lots of learnings from entities especially in Africa that have gone before, open sharing of mistakes made that help others not fall in the same pitfalls. Such information shows that going digital and generating revenue from it is doable in Africa.”
(Joy E. Abo, Senior Producer Multimedia, New Vision Printing and Publishing Company Limited, Uganda)
