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SOLD OUT EVENT!“Innovative Solutions for Today’s Media” is the theme of our conference this year, and we will address it from various angles: the organisation of media groups, the adoption of new technologies, the evolution of revenue models, audiences, as well as the need to support the fundamental mission of news media.
This full day workshop on AI in journalism is aimed at Editors-in-Chief and will address critical topics such as AI’s role in reporting, production processes, and monetization, including copyright and licensing issues. We’ll also delve into the ethical considerations surrounding AI and facilitate a progressive conversation about combating disinformation and enhancing fact-checking practices. Additionally, we will explore how African journalists can leverage AI tools, such as text-to-audio, to benefit their work and ensure these technologies serve their needs effectively.
Limited number of participants. The delegates interested (with the exception of WIN, MDIF and Eastern Africa Editors Society delegates, already registered) please contact valerie.arnould@wan-ifra.org
The transition from a print-dependent revenue model to one that prioritises digital development is far too slow in most media companies. What needs to happen to accelerate this process? Are there examples of effective transformation strategies? Additionally, is there a need for more alliances to free up resources?
What slows the process? Internal and external challenges. Should publishers join forces in some areas to save resources?
We invite you to join us for an engaging session featuring lightning talks with innovative young media entrepreneurs. This event will provide a platform for these emerging leaders to share their journeys, discuss the challenges they’ve encountered, and outline the roles they aspire to play in the media industry.
What are we talking about when we talk about AI development? This session will address the use of AI tools and the implementation of guidelines for the newsroom, how AI supports the production process, and the monetisation potential of AI.
We invite you to explore the varying approaches to media regulation across different parts of Africa and discuss how we can develop regulations that promote media sustainability. Our goal is to identify collective strategies that support the long-term viability of the media industry while ensuring freedom of expression and journalistic integrity.
In the increasingly automated and fragmented information landscape, trust stands as the news media’s most vital asset. Grasping the dynamics of trust during these times of change is essential for our business model and the social role we aim to uphold. Investing in trust can be a key to unlocking user revenue.
Building trust in media is particularly important for the younger generation, who are exposed to numerous digital channels and often struggle to distinguish between reliable information and disinformation. They are more vulnerable to being misled, making the establishment of trustworthy media sources crucial.
The Continent is a weekly publication covering news from Africa. When it was created four years ago, its founders paid particular attention to the readability and elegant design of the ePaper – it averages 30 pages and a news page has no more than 300 words on it. Their greatest innovation lies in mixing this with its distribution method, which mainly uses messaging platforms such as WhatsApp, Telegram and Signal. The Continent readership includes a higher proportion of young adults than traditional news media. According to its last annual readers survey, this method of distribution on WhatsApp and other encrypted chat platforms is much appreciated for its ease of sharing quality content (in channels renowned for circulating false information).
Publishers can explore new revenue streams by leveraging the PressReader digital newsstand. PressReader offers publishers the opportunity to monetize their content while expanding their audience reach. The platform connects publishers with a broad B2B network, distributing content in sectors such as airlines, hotels, marine, public and academic libraries, and government institutions. This network has recently expanded to include the healthcare and education sectors, enabling publishers to access previously untapped markets and increase their global distribution.
The first part of this session examines the advertising strategies of two media companies. The first, Pulse, relies entirely on digital advertising revenue. The second, Nation Media Group, boasts a diverse portfolio that includes various media brands and activities, such as events. In the conclusion of this section, we provide insights from an advertising agency, offering their perspective on the evolution of the digital advertising market across the continent.
This dedicated half-day track will address the role of editors in promoting effective newsroom safety management via an interactive dialogue session, a workshop covering practical digital security techniques, as well as the launch of a call for applications for the Eastern Africa cohort of WAN-IFRA Editors Safety Hub online training platform (developed with the ACOS Alliance), to be conducted in conjunction with TAEF and rolled out to media in a series of cohorts continent-wide over the coming year.
Digital Security clinic – A mix of demos of practical tools and active problem solving: come with a problem, share it, discuss solutions
Editors Safety Hub / Intro to training platform, interactive safety awareness quiz, Q&A – barriers to enrolling newsroom editors. Launch of call for applications TAEF/WAN-IFRA editors training cohort Eastern Africa
In the second part, we explore campaigns developed by a journalist for various brands and how she envisions these campaigns as potential sources of collaboration and inspiration for the media. We also examine the case of Citizen TV, focusing on an innovative campaign built around its “The Big Conversation” format.
