16 - 18 September 2025
Nairobi
Kenya

Digital Media Africa 2025

Secure Your Spot & Register Here!

Digital Media Africa 2025

September 16 Tuesday

08:00

Registration

08:30

Workshop : The Age of AI in the newsroom

This interactive workshop explores how newsrooms can embrace AI to strengthen strategy, efficiency, and trust. Through three focused sessions—What are you going to do? How are you going to do it? How will you measure success?—participants will work with real case studies, share experiences in breakout discussions, and reflect on the impact of AI on revenue and ROI.

The afternoon will highlight the crucial role of AI in election coverage, with conversations on ethics, verification, and navigating fact vs. fiction.

Trainer
Strategic advisor and author, Member of WAN-IFRA Expert Panel, UK
15:00

Coffee break

15:30

Workshop: Updates on Gemini for News and NotebookLM for News

Trainer
Google News Lab Teaching Fellow, Kenya
supported by
15:30

Building a programmatic advertising business

Speakers
Manager Advertising Technology, Yield & Data, Mediahuis Netherlands

September 17 Wednesday

08:00

Registration, Coffee & Networking

09:00

Welcome & Opening

Speakers
Chief Corporate Affairs and Partnerships Officer, Nation Media Group, Kenya
Dean, Graduate School of Media and Communications, Aga Khan University, Kenya
President, The Africa Editors Forum, Kenya
09:45

All In on Digital: Insights from the Front Lines

This session is exploring how African publishers are developing, building, or pivoting toward fully digital business models. The session will feature leaders from Igihe (Rwanda) sharing strategies for diversifying a digital business; Currency (South Africa) reflecting on what it takes to launch fresh today, and Tuko Media (Kenya), celebrating 10 years as a digital-only publisher.

Chair
Managing Director, Nation Media Group, Uganda
Speakers
Managing Director, Tuko.co.ke, Kenya
CEO, IGIHE, Rwanda
Journalist and co-founder, Currency, South-Africa
11:00

Coffee Break

11:30

Funding Media Futures and Investing in Independent Voices

Moderator
Program Director, West and East Africa, MDIF, Nigeria
Speakers
CEO at Likhanyile Tutoring & Media; Editor of Umbele & Umkhanyisi, South Africa
Deputy Executive Director Programme Strategy, WIN
Program Manager West and East Africa, MDIF, Nigeria
12:00

Reader Revenue: Navigating Subscriptions in a Challenging Market

Until recently Head of Subscription Growth at Kompas.id, Zidni Kadir led efforts to grow one of Indonesia’s most reputable media platforms. He now focuses on subscription-based business models that drive revenue and customer retention. He will share practical lessons from working in Indonesia’s competitive media market.

Speakers
Former Head of Subscription Growth, Kompas, Indonesia
13:00

Lunch Break

14:00

A Data Strategy Everyone Understands

Moderator
General Manager, Heart and Soul Broadcasting Services, Zimbabwe

Demystifying data and creating a unified, newsroom-friendly data culture

Working with data in newsrooms can be challenging. Despite its clear benefits, the sheer volume of metrics can be overwhelming, difficult to interpret, and at times even discouraging. Building a strong data culture helps address this challenge by making information meaningful, actionable, and directly connected to the journalism we care about.

In this session, Khalil will explain what it takes to create a shared language around data—one that empowers everyone in the newsroom to see the purpose and impact of their work.

Speakers
Consultant, Mauritius

Audiences vs. User Needs: Do We Have to Choose?

Why journalists need to understand their customers and be able to identify new markets and revenue streams for their content. Which approaches, if placed at the heart of high quality journalism, can help them do this and drive business – and newsroom – sustainability?

Speakers
Strategic advisor and author, Member of WAN-IFRA Expert Panel, UK

NMG’s Data Strategy: Powering Editorial and Business Goals

Speakers
Chief Corporate Affairs and Partnerships Officer, Nation Media Group, Kenya
15:30

Coffee Break

16:00

Reaching Young Generations (Part I) : What is the Media Missing?

With young audiences turning to memes, short-form video, and influencers for their first encounter with current events, traditional journalism faces new challenges to remain relevant and trusted. Through dialogue between editors, youth voices, and media practitioners, the discussion will look at how to connect with this generation, balance integrity with innovation, and navigate the blurred lines between journalism, activism, and digital culture.

 

Chair
Kenya Editors Guild, Kenya
Keynote
Speakers
Editor in Chief, Nation Media Group, Kenya
CEO and Founder of SemaBox, Kenya
President Eastern Africa Editors Society (EAES), Tanzania
General Manager Editorial, NMG, Uganda
17:45

Welcome Cocktail

made possible by

September 18 Thursday

09:00

Masterclass : Monetising News Content Through Digital Platforms

Revenue from great digital content doesn’t follow a single model — So how can publishers adapt and build a roadmap for 2026 and beyond? Where are the opportunities?

  • Creative bundling and pricing innovation
  • Tapping into content archives and evergreen value
  • Platform-based monetisation and content distribution
  • The Future of Content: Protection and Monetisation in the AI Era

 

Chair
Senior Manager, Content Partnerships, PressReader, France
Speakers
Executive Editor and Digital Innovation, Nation Media Group, Tanzania
Senior Manager, Content Partnerships, PressReader, France
VP, Global Publishers & EMEA Strategy, Nordot, France
10:30

Coffee Break

11:00

AI in African Media: Current Realities and Next Steps

Moderator
Associate Dean at the Aga Khan University’s Graduate School of Media and Communications, Kenya
Speakers
Deputy CEO at Code For Africa, South Africa

Media information literacy in an Era of Information Disorder

Disinformation, hate speech, and AI-driven virality are reshaping the public sphere and eroding trust. Newsrooms, development organisations, funders, regulators, and technology companies all share responsibility for safeguarding it. This panel will explore how Media and Information Literacy (MIL) can bring these diverse stakeholders together to defend truth and strengthen civic trust.

Stay tuned—we’ll be announcing exciting new speakers for this session very soon!

Speakers
Executive Director, Ushahidi, Kenya
Country Director, Africa Check, Kenya
Senior Program Manager for Amplify South Africa, South Africa
Deputy CEO at Code For Africa, South Africa
Regional Adviser for Communication and Information in Africa, UNESCO, Kenya
13:00

Lunch Break

14:30

The Evolving News Value Proposition and A Changing News Ecosystem

This session will provide an overview of changing news consumer behaviors in Africa, its implications for the news value proposition, and discuss some of the Google News Initiative’s recent efforts – including Project Oasis and the Global News Gaps Project – to help publishers across Africa navigate a changing ecosystem.

Speakers
Global Lead of Emerging Voices and Research, Google News Initiative, USA
15:00

Reaching Younger Generations (Part II): Unpacking the Young Audience – The Reality in Practice

Moderator
Head of Storytelling and Visual Content, Burson, Kenya

What does research say? A deep dive into the young audience in Africa

Speakers
Sr. Research Associate, Reuters Institute for the Study of Journalism, UK

How to get the attention of the younger audience

Speakers
Strategy Director, Scanad Africa, Kenya

Understanding platforms and how to deliver engagement for your content

Speakers
Managing Director, Probe, Philippines

Panel discussion

Speakers
News Editor, The Continent, Kenya
Editor In Chief, KBR, Indonesia
Managing Director, Probe, Philippines
16:30

Coffee Break

17:00

Taking care of your newsrooms

This interactive session will walk participants through a practical risk analysis exercise. Together with the audience, Richard will explore:

•⁠  ⁠How to approach a high-risk story for journalists to cover
•⁠  ⁠Potential risks and how to manage them
•⁠  ⁠Digital and legal considerations
•⁠  ⁠Psychosocial aspects

Drawing on the experiences of editors, managers, and reporters, the discussion will highlight practical tools for improving safety and professional practices in the newsroom.

Speakers
Risk Management Operations Manager, SEPAR International, Kenya
17:45

Wrap-Up / Conference Close

Day 1, 22092026

Strategic Partners

Platinum Sponsor

Sponsors

Contact us!

Valérie Arnould

Dep. Dir., Digital Revenue Network, WAN-IFRA

valerie.arnould@wan-ifra.org

Sumithra Hönig

Director of Global Sales & Events

sumithra.hoenig@wan-ifra.org