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Digital Media Africa is back, with keynotes, case studies and round tables over two days: 13-14 September.
– This year, we are exploring what constitutes the foundation of any digital business, especially for news media: Building strong relationships with your audiences. By establishing an indispensable presence in their digital lives, you create a valuable opportunity to drive both digital subscriptions and advertising revenues.
– Newsrooms are at the heart of this topic, as it greatly influences their organisation and ability to innovate in the subjects they cover, as well as their presence during major events, such as the upcoming elections in several African countries this year and next.
– We also look at innovation. There’s a major project underway in collaboration with several African publishers, centred around the Rich Communication Services (RCS) messaging platform. And, of course, in 2023 nobody will escape the topic of the use of AI and generative AI.
– What are some effective ideas and best practices to enhance digital revenues? What practical suggestions can be shared for the African continent, as well as insights into how publishers operate in other countries (with a specific focus on the digital ecosystem in India)? Join us at this year’s conference to dive into these topics and questions!
You won’t want to miss the world-class case studies and exchange of insights with your fellow media colleagues.
Come back to our website to check in – we’ll soon update the page with session information, brilliant speakers and more details about #DMA23
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