930+ attendees 330 companies 43 countries.

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DMA21 Program

August 24 Tuesday

10:00

Launching a Successful Digital Paid Subscription

What are the requirements? Case studies will take you through how other news media companies have done this, lessons learnt and most importantly, the mistakes to avoid

Moderator
Board Member and Digital Transformation Expert, Brazil
Brought to you by:

Keys to evolving a successful and dynamic subscription model: a one-year milestone

Speakers
Senior Vice President, Audience Growth, South China Morning Post, Hong Kong

Subscriptions and newsroom culture

Why journalists need to be involved in subscription business and why it actually helps journalism, not just the bottom line.

Speakers
Head of Digital, Denník N, Slovakia
11:00

Leveraging the Funnel to Grow your Reader Revenue

Come learn about measures you can implement immediately at the top of the funnel (awareness), mid-funnel (consideration & conversion), and bottom of the funnel (purchase & loyalty). In this session led by Facebook News Accelerator with coach and moderator Lissa Cupp, hear how APAC publishers grew their reader revenue, subscribers, and newsletter signups. Come away with ideas for your reader revenue strategy which you can implement in your news organisations right away.

Moderator
Blue Engine Collaborative Coach, Facebook Accelerator
Speakers
COO (Content & Commercial), Sin Chew Media Corporation
Transformation & Learning Director, CommonWealth Magazine
Head of Digital Business, Communities, and CRM, Tempo Media Group, Indonesia
Hosted by
11:30

Solutions Showcase

Looking for new digital tools for your workplace? Heard of solutions that other publishers use? The Solutions Showcase is where you’ll get the opportunity to get a peek at the tools and technology others are talking about. Each speaker will present a 10-minute demo, after which you are welcome to visit their booth at our virtual marketplace, collect brochures and links, and even have a text chat or face-to-face online call with them!

Once you’re on a call, you’ll be able to generate a unique link (valid for a few minutes) and send it to a colleague or friend who may not be registered on our virtual platform, to join the chat! It’s super easy to get your questions answered! Drop by the virtual marketplace daily 1200-1300 and 1600-1730 SIN/HK to visit our exhibitors who are proudly supporting the Digital Media Asia!

Moderator
Director, Asia, WAN-IFRA APAC

What's happening at Twitter?

Paul Armstrong walks through Twitter’s self-serve monetization model for publishers, Amplify Pre-roll, and provides updates around some of the platform’s key tools and features for newsrooms, including Media Studio and Spaces.

 

Presented by

 

Speakers
Head of News Partnerships, Southeast Asia and Greater China, Twitter

Customized News feeds from GlobeNewswire

GlobeNewswire delivers corporate press releases, financial disclosures and multimedia content to media, investors and consumers worldwide. Find out how you can get real-time news and archive access via their complimentary Reader Account email service or join over 1,000 other publishers who are already GlobeNewswire Media Partners. Enhance your newsroom content by creating custom news feeds for your websites with direct-from-source releases and content in 35 languages reaching 92 countries.

 

Presented by

Speakers
Media Relations Manager, Intrado - Digital Media
Media Relations Manager, Intrado - Digital Media
12:00

Visit our virtual marketplace for your technology solutions and IT needs

Hosted by
15:00

Deep Dive | Global Insights for a Successful Subscriptions Model

In this session, Arun Venkataraman and Sheena Bhalla will share insights from the Google News Initiative’s reader revenue initiatives from around the world, including the latest insights from the Subscriptions Lab in Latin America. Topics include the engagement factors that drive likelihood to subscribe, developing a premium content strategy for subscriptions, and optimizing your paywall strategy.

Moderator
Data & innovation Strategy, Google News Initiative, APAC
Speakers
Global Strategy Lead, Google News Initiative, USA
Hosted by
15:30

Reuters Digital News Report APAC Highlights - Trust, Pay & Gateways | Publisher Case Studies on Subscription Pricing & Retention

This session starts with a look at the future prospects for journalism and the business of news in APAC, followed by details of The Economist’s retention strategy and then Amedia’s “Journalism as a business” idea, where paid offers were developed through strategic management of data.

Moderator
Director, Digital Skills Agency, Australia
Brought to you by:

Highlights from Reuters Digital News Report: trust, pay, and gateways in APAC

The pandemic has reminded much of the public of the value of independent professional journalism, convinced a growing minority in some countries to pay for it, as well as accelerated the shift to a more digital, mobile, and platform-dominated media environment. This session looks at key highlights from the 2021 Reuters Institute Digital News Report with a special focus on APAC markets covered and the future prospects for journalism and the business of news in the region.

Speakers
Director, Reuters Institute for the Study of Journalism, UK

Amedia’s “Journalism as a business” idea: development of paid offers through strategic management of user data

A year-long churn-busting effort around engagement and loyalty has proven to be Amedia’s most profitable use of such insights, saving the Norwegian publisher from a potential loss of 45,000 subscribers. Find out from Amedia’s Chief Data Scientist, Igor Pipkin, how this was achieved.

Speakers
Chief Data Scientist, Amedia, Norway
16:00

Visit our virtual marketplace for your technology solutions and IT needs

August 25 Wednesday

10:00

Building a Data-centric Media Company

Case studies will take you through how news media companies have built their data operation

Moderator
Managing Editor - Digital and Readership Development, Fiji Sun
Speakers
Head of Product & Platforms, Guardian News & Media, Australia

Multiple platforms, multiple approaches to understanding newsroom data

In a country where search engines dominate digital news consumption, South Korea’s Dong-A Ilbo takes multiple approaches to cultivate data literacy in its newsrooms and to strengthen the journalistic value of its content… with surprising results!

Speakers
Head of Digital Innovation, Dong-A Ilbo, South Korea

What's Data got to do with it?

Speakers
Head of Data & Analytics, Singapore Press Holdings
11:30

Reader Trends to Watch in 2021

What the shifting landscape of the pandemic has meant for content discovery and readership in the first half of this year, and how newsrooms can adjust their strategy to win more attention. In this session, we will dive into trends across Asia and discuss how those patterns differ from the rest of the world.

Speakers
Customer Success Manager (Channel Partner Asia), Chartbeat
Hosted by
12:00

Visit our virtual marketplace for your technology solutions and IT needs

15:30

Building a Data-centric Media Company: Data as a Revenue Stream

Moderator
Business News Editor, Cignal TV, Philippines

Controlling data to control monetization

Media organisations create most of the data that feeds the digital economy thanks to the content they produce, but they capture just a fraction of its value. Capturing more value means tackling multiple challenges and expanding data management and AI. Vincent Martin will take you through the journey followed by Kompas Gramedia which incubated Jixie to develop new data capabilities for optimizing revenue of publishers.

Speakers
Co-Founder & Managing Director, Jixie

From an independent news company to building out a content, data and tech service group across Asia

TNL Media group started with a staff of three people, setting out to become an independent news platform for the Greater China audience to report only on newsworthy content with no political bias or corporate agenda. Now, seven years and multiple acquisitions later, it has a staff of over 200 in four offices, six different media brands, and subsidiaries with products ranging from mobile ad tech, Big Data market Research to AI Customer Data Platforms. CEO and Co-founder Joey Chung will narrate its natural evolution during these different stages of its growth.

Speakers
Co-Founder and CEO, The News Lens, Taiwan

Visit our virtual marketplace for your technology solutions and IT needs

August 26 Thursday

10:00

Niche Revenue Opportunities

Review sites such as Wirecutter of The New York Times, Asia’s first content-commerce deals by Mediacorp which tap into the region’s top digital marketplaces, and micropayments pay off for DailySocial.id – find out how to leverage your niche audiences from these early movers!

Moderator
Managing Editor, Bloomberg News, Australia

Micropayments as a revenue stream

In a country where up to 70% of users are not willing to pay for content, DailySocial.id has been able to generate 10X RPM (revenue per thousand impressions) compared to programmatic display ads, since it embarked on a pay-per-view model in November 2020. Surprisingly, 71% of its payments come from local Indonesian e-wallets.

Speakers
Founder and CEO of DailySocial.id, Indonesia

What Wirecutter Recommends

As e-commerce revenues exploded during the COVID-19 pandemic, Wirecutter’s brand of service journalism was at the forefront of helping people during this critical time by recommending the best products and providing practical advice. Find out how this New York Times company has scaled their success over the last 10 years with affiliate marketing as its primary revenue source, while staying grounded with the same unbiased and rigorous commitment in reportage as its mothership. Wirecutter’s Director of Business and Development Partnerships, Leilani Han, shares her advice for publishers venturing into this space.

Speakers
Director, Business Development & Partnerships, Wirecutter, A New York Times Company, USA

Elevating publisher-platform partnerships with creative content-commerce collaborations

Riding on the stunning growth in eCommerce and media consumption, Mediacorp has harnessed its core strengths in storytelling, transmedia reach, and celebrity talents in performance-driven marketing partnerships with Asia’s top eCommerce players. Find out how it’s diversified its digital audience touchpoints with innovative solutions to amplify engagement and effectively drive sales for clients.

Speakers
SVP - Head of Commercial Planning and Solutions, Mediacorp
11:30

Deep Dive | Fuelling the Gaming Wave: Audience, Growth, Revenue

The gaming industry is now larger than the film, music and television industries combined. Hear from Facebook’s APAC Gaming team on the growth of gaming in the region, how the region’s creators are connecting to fans, and how they create strong revenue streams and committed audiences. This will be followed by an exciting panel discussion with Alodia, gaming creator with over 7.5 million followers, and Nicholas Sagau, CPO of Rev Media and key driver of IGN SEA, as we deep-dive into how creators and media publishers can work together to create exciting gaming content.

Moderator
Games Partnerships, APAC, Facebook
Speakers
Facebook Gaming Partner, Cosplayer, Influencer
Chief Operating Officer, Rev Media Group & President, Malaysia Digital Association
Hosted by
12:00

Visit our virtual marketplace for your technology solutions and IT needs

15:00

Solutions Showcase

Looking for new digital tools for your workplace? Heard of solutions that other publishers use? The Solutions Showcase is where you’ll get the opportunity to get a peek at the tools and technology others are talking about. Each speaker will present a 10-minute demo, after which you are welcome to visit their booth at our virtual marketplace, collect brochures and links, and even have a text chat or face-to-face online call with them!

Once you’re on a call, you’ll be able to generate a unique link (valid for a few minutes) and send it to a colleague or friend who may not be registered on our virtual platform, to join the chat! It’s super easy to get your questions answered! Drop by the virtual marketplace daily 1200-1300 and 1600-1730 SIN/HK to visit our exhibitors who are proudly supporting the Digital Media Asia!

Your CMS and alternate revenues – making it work

Publishers can monetize videos, podcasts, social media and more but this does not have to impact on everyday’s tasks of the newsroom. Eidosmedia offers a comprehensive workspace where journalists can seamlessly access all the material required to create engaging content without juggling ineffectively between multiple apps.

 

Presented by

 

Speakers
Chief Marketing Officer, EidosMedia

Unlock the full value of your data with 1plusX

Our technology empowers marketers and media companies to give the right message to the right person at the right time, driving their digital revenues. Watch our demo or visit our X-Perts at our booth to start unlocking the full value of your data.

 

Presented by

 

Speakers
VP, Sales 1plusx

Chartbeat delivers real-time analytics and transformative tools for editorial teams around the world

Use Chartbeat’s powerful platform to:

  • Improve reader engagement
  • Inform faster editorial decisions
  • Encourage deeper reading across your content

 

Presented by

 

Speakers
Customer Success Manager (Channel Partner Asia), Chartbeat
15:45

Monetising Video and Audio

Moderator
Founder, FoolishCareers.asia podcast and newsletter

How innovative ads are propelling NPR's podcast revenues

US-based National Public Radio (NPR) saw its podcasting revenue grow 10x between 2015 and 2019, and it’s expecting a growth rebound this year, post-pandemic. Podcasts are now nearly twice the size of its network radio business. Find out what’s fuelling this roll and what’s popular with sponsors and advertisers.

Speakers
Chief Operating Officer, NPM (NPR), USA

Covid19 crisis? Not a problem for Total Video strategy!

Croatia’s No.1 media outlet, 24sata, embarked on its Total Video strategy in 2019. Matej Lončarić describes how this No.1 media brand in the region for Gen Z and Gen Alpha – Joomboos – became the most-watched video channel over its rivals, successfully monetised its videos, adopted linear TV’s Gross Rating Point ad metrics, and grew its revenues by 35% in a pandemic year. The next big plan for this six-year-old outfit: go global, of course!

Speakers
Director of Video, Innovation Projects, JoomBoos
16:00

Visit our virtual marketplace for your technology solutions and IT needs

August 27 Friday

10:00

Digital Advertising: Trends, Opportunities, Data Regulations

Moderator
Asia Editor, WARC

Digital Advertising Roundtable: Trust and Privacy Regulations

This roundtable will look at privacy regulations across Asia which apply to digital advertising, the challenges these raise, how the adtech industry is addressing the question of identity and what publishers can do to build data privacy-compliant platforms.

Speakers
Chief Editor, AI Ethics & Governance Body of Knowledge
VP, Digital, South China Morning Post

Roundtable 2: Trends in Programmatic

This roundtable will discuss programmatic monetisation trends; opportunities for publishers and advertisers in diversification of programmatic inventory and formats around CTV, audio, DOOH and gaming; and transparency & media quality – how the marketplace can be improved for both buy and sell side.

Speakers
CEO, IAB Australia
General Manager, GDP Network
11:30

Deep Dive | Helping News in Local Communities

Local news is a vital resource for keeping people and communities connected. Today, it plays an essential  role in reporting on COVID-19 updates, restrictions, and data. The Google News Initiative works directly with news organizations of all sizes on developing new products, programs, and partnerships to help news publishers grow their business. In this session, Fazal Ashfaq and Kanako Yagi will share updates and experiences from programs designed to strengthen business models for small publishers in Indonesia, India and Japan.

Speakers
News & Publishing Lead, APAC, Google News Initiative
Strategic Partner Manager, Japan, Google News Initiative
Hosted by
12:00

Visit our virtual marketplace for your technology solutions and IT needs

15:00

Regain control of identity with your own first party data strategy

The advertising ecosystem is evolving. Whether you’re just starting to think about a first-party data strategy or you are well on your way, there’s no denying that there’s a need for it. Early adopter South China Morning Post created a paradigm shift in the industry when they moved to a solely first-party data strategy. Learnings, achievements, failures – find out what they do differently than other publishers and leave with key take-aways for developing your own first-party strategy and regaining control over identity.

Speakers
VP, Sales 1plusx
VP, Digital, South China Morning Post
Hosted by
15:30

Making the business case for publisher ad alliances: has the time come?

Even as several high profile initiatives have come and gone, publisher ad alliances are getting a another look for their ability to offer combined scale and a one-stop shopping experience for buyers, especially when third-party targeting will no longer be possible. How will impending cookie changes affect the digital identity ecosystem and how should publishers get their first-party data together, for themselves, and to potentially offer better second-party data to alliance networks in future? Here’s a fascinating discussion on the challenges and lessons learnt so far.

Moderator
Deputy Director, Digital Revenue Network, WAN-IFRA, France
Speakers
Chief Operating Officer, The Ozone Project, UK
General Manager, Singapore Media Exchange
16:00

Visit our virtual marketplace for your technology solutions and IT needs

16:15

Creative Approaches to Higher Revenues

Check out this showcase involving the clever use of formats and executions to drive revenue. From influencers, to social media to smart and impactful content. Hear from media executives who are at the forefront of generating high impact, high reach and increased ROI on the hundreds of projects, productions and campaigns under their belts.

Moderator
Director, Asia, WAN-IFRA APAC

If you don't have anything interesting to say as a brand, then you're just a product

Young people expect brands to entertain them and align with their values. Find out how VICE – a pioneer of branded content – partners with brands to show its audiences a world they don’t know, create stories no one else can and champion voices no one will.

Speakers
President, VICE Digital, APAC & Middle East

The next generation of content creators & their impact In the media economy

With the rise of personality and single creator based content producers in the media industry, there’s a new set of skills, revenue and business models in the industry that focus more on content optimisation to an audience and niche (hyper-local) approaches to brand messaging. Find out how Mediacorp’s Bloomr.SG creator network integrates such content creators into large-scale campaigns and other projects that run the gamut of scale, budget, ROI and engagement!

Speakers
Lead, Bloomr.SG Creators, Mediacorp

Platinum Sponsors

Gold Sponsors

Silver Sponsor

Bronze Sponsor

Media Partners

Contact us

Wilson Leong

General Enquiries / Registration

wilson.leong@wan-ifra.org

Janet Wee

Sponsorship & Exhibition

janet.wee@wan-ifra.org

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