Digital Media Asia will feature two concurrent conferences, once focussing on generating Revenue from digital assets and the second focussing on Technology that powers content creation and monetisation. In addition, there will be several breakout sessions that will offer a deep dive on a specific topic. Delegates can join any of the conferences or deep dive sessions that they find interesting.
This pre conference event gathers 73 Asian journalists selected from Temasek Foundation WAN-IFRA Young Media Leaders Fellowship Programme for a dialogue session to discuss the Journalism’s Role in Times of Global Crisis and Division.
Speakers
OPENING KEYNOTE: Features news media organisations that have made a successful transition to a profitable business with a digital first approach.
The Executive Round Table: Senior Leaders from leading Asian publishing houses will share their perspectives, experiences and solutions that work, as they steer their organisations into sustainable businesses.
“Content is king” as they say and it’s no different now in the information age. This session aims to answer questions like How are publishers keeping readers engaged? What are the new media platforms that are gaining traction and growing? What are the new types of content that is drawing new readers – for example newsletters – and how well are they working? How are publishers monetising these opportunities?
Kirsten will present new insights about digital news consumption from the 2022 Digital News Report, with a particular focus on findings relevant for Digital Media Asia participants.
The ESG (environmental, social, and corporate governance) business not only encourages the public to achieve SDGs (Sustainable Development Goals), but also invites corporate customers to participate in it, and all together makes the society and environment better.
How the pandemic changed audio recording and made newsrooms adapt digital workflows
New Taipei county is home to population of 4 millions, is the most populous city of Taiwan. There are 29 districts in the city, the characteristics of these districts are varied. Some of them are in mountain, by sea and developed satellite towns. Every district has its own development path to make itself unique. This project films considers the characteristics that make New Taipei county different from all other places in Taiwan.
News organizations have developed innovative solutions and business models in the era of digital transformation to broaden their audience base and generate new lines of revenue. Against sustained challenges in the form of declining readership, ad revenue and subscription fatigue, can partnerships be the key to unlocking business value and create sustainable growth? This deep-dive presentation by Wall Street Journal explores how strategic collaborations and symbiotic relationships can achieve a variety of customized goals unique to news companies.
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Russmendia will present their gamification and engagement tool of ‘Engage me’ (engageme.ai), and how it helps increase registration as well as its benefits towards the paid content model (V+ on VOL.AT). The speaker will describe the user journey from visitor funnel to regisered user to paid user, and how gamification model is used to promote retention among paid users. (Virtual presentation with “live” Q&A)
Publishers are constantly experimenting and changing the way they manage their digital subscription revenue strategies. They incubate new ideas and try new methods all the time. In this session, some of the best in the business share their learnings.
Our keynote speaker, Therese Grieves will speak on the topic “Onboarding, Habits and Retention.” She will describe how Schibsted and Aftenposten use experimental thinking and trigger based actions to create compelling and effective onboarding. Services, features and content that impacts churn positively as well as create habits to make readers loyal and develop a competitive advantage.
The speaker will talk about how Gen.T, Tatler’s content and events platform for entrepreneurs across Asia, has built reader engagement by creating community through digital and offline means. He will also talk about Tatler’s newsletter strategy.
In today’s complex world, Content Management Systems are like Swiss army knives. They have to not only manage multimedia content, they have to deal with complex workflows in news organisations which include print and digital. In addition, they have to cater for hybrid newsrooms. The modern CMSs have to adapt to the changing ways journalists operate yet at the same time increase their efficiencies. This session hopes to answer questions about what to look out for when you buy a new CMS and also the challenges in implementation.
The experience of The Straits Times newsroom moving from print-focused editorial software to a digital-focused content management system.
In this session, by way of case studies, the speaker will explore the various criteria publishers can use to answer the Buy or Build question. All media companies have answered that question in different ways over the years and there isn’t an answer that fits all. Now, with headless and decoupled content management system architectures becoming more prevalent, that decision is even more complicated as there are more variables to consider when considering strategies regarding software structure and workflow management design. The meaning of “headless” and “decoupled” will be explored as will how modern architecture can guide or reshape strategies to buy, build or partner in today’s market.
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Practitioners of the art of programmatic advertising share their secret strategies on how they maximise revenues from this increasingly important way of automatically transacting advertising inventory and how they optimise their opportunity to earn advertising dollars.
What are the best in the business doing to ensure they optimise and truly benefit from this revenue driven activity. Is programmatic for everyone?
Jixie helps publishers to connect their first party and its contextual data for two purposes, monetization and a better engagement with visitors. In this sessions, Rifki will share his experience working with publishers to connect with demand partners and how data will help to improve the CPM in the programmatic ecosystem
The world of subscriptions is rapidly-evolving and diversifying at an incredible rate. In this session we’ll talk about how the time is right for a new approach to managing subscriptions, one that puts audiences and personalisation at the forefront. First party data has changed the game for publishers, and has become a priority for those who want to take subscribers on a different kind of journey that encourages loyalty, and creates personalized offerings for potential customers that are hard to pass up.
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Today, data is increasingly being used by publishers in many ways. What are they using data for? How are they using data to enhance the reader experience, reader revenue, to generate ideas to write stories. What are the latest technologies that are being used by publishers?
How KG Media turns data into actionable insight and adds value to their products
Come and find out how REV Media Group, a leading digital publisher in Malaysia that runs more than 38 different publishing platforms uses data and insight to elevate user engagements and traffic.
A dive into Piano’s Global Benchmarks and Best Practice Guides with a focus on how global publishers are using machine learning and data analytics to optimise their content and revenue strategies. Using data and examples drawn from Piano’s 600+ clients, this session will provide a blueprint for how to think about driving your media business forward
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You are warmly invited to the Digital Media Awards Asia ceremony to celebrate the finest digital work produced in the region! A dinner will follow for delegates to enjoy an evening of networking with peers, catching up with old friends and making new contacts.
In this session, Google will introduce The Google Privacy Sandbox. This initiative aims to create technologies that both protect people’s privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all.
When is Google really going to deprecate third party cookies? Now that Google has delayed cookie deprecation till 2024, publishers have more time to strategise and implement their plans on how to prosper in the cookie-less world. In this session, hear from publishers who have already gone down his path, what they have done and the benefits of what they are doing. Google will talk about their plans and the tools they have created to help publishers.
How can Publishers and Advertisers address the changes and continue to engage digital audiences through relevant advertising practices.
Deloitte will present key insights from their latest report and the privacy state of play for APAC publishers, and implications of existing and upcoming privacy changes for publishers. They will also cover tangible steps which publishers can draw inspiration from to build first party data resilience.
In the modern-day newsroom, making editorial decisions using data is essential and not a luxury. Find out how the most progressive newsrooms in the world are using data to increase reader engagement and to ensure what is produced has the best chance of being something readers want to read.
When Peninsular Malaysia experienced one of its worst floods in decades late last year, the Eco-Business team spoke to scientists and people with first-hand accounts to understand the extent of destruction on the ground. Aided by weather visualisation tools, ’Tracking the Malaysian Floods: a visual story” tries to reconstruct the path of the storm and present a clearer picture of what went down when the massive floods struck.
South Korea’s digital news consumption has been dominated by search engines. The Dong-A Ilbo has been turning the challenges into opportunities with data. How do they engage and expand their audience in a multi-platform environment? What is the system and the process of reviewing data and implementing effective strategies?
The speaker will talk about how the South China Morning Post has used data to meet the content breadth needs of its app users
CNA won gold for Best News Website or Mobile Service at the 2022 WAN-IFRA Digital Media Awards Worldwide after pulling off a website and app revamp and major CMS change amid the pandemic. What takeaways does it have, and what sort of considerations went into the design of the new website and app? How were these decisions driven by data?
Artificial Intelligence is increasingly being used by publishers in ways unimaginable just a few years ago. Today, many advanced newsrooms are using AI and automation to increase productivity and free up journalists to increase the quality of journalism.
AI is also increasingly being used to aid publishers’ attempt to increase reader engagement and subscription revenue. Machines can help reshape the revenue ratio by predicting probability of conversion to help publishers optimise paid content and content placement.
And, it’s not just for the large publishers with deep pockets. Smaller publishers can start doing this in incremental ways,working with research centres and universities. Heard from practitioners of the AI publishing revolution.
Artificial intelligence-generated content can sometimes take over the tedious work of journalists so there is more time for them to create the underlying story. Still, it’s not a holy grail (yet) and it’s no easy matter to integrate this content and bring it to the attention of the right reader at the right time.
Reuters uses automation and other AI tools to enable its 2,500 journalists worldwide to report the news faster, more accurately and with deeper insight for its clients. Machines and journalists work together to do what each of them does best, leading to a more valuable news file. For the modern newsroom, success depends on maximizing the working relationship between journalists and their machine co-workers.
Publishers have for a long time leveraged the power of their brand to grow revenue in interesting ways through content marketing. Here, we showcase the latest and most creative projects across Asia-Pacific. Be inspired!
Raj Parekh will share his knowledge about how to understand the purpose and impact of Branded Content on premium news platforms, some tips & tricks, and what brands need to keep in mind for Content Marketing. He will also share case studies and suggest ideas about how to bridge the gap between Podcast + Social content + Branded content + Contextual.
South China Morning Post’s Morning Studio has successfully leveraged its brands to grow revenue streams. In this session, they share how they leverage editorial capabilities to constantly deliver effective content marketing via native advertising and beyond.
The pandemic brought about unprecedented challenges, but also pushed us to rethink our strategies.
In this session, Cherish Leow shares her experience as a branded content strategist, on how she has taken a fresh approach to curate and tailored a campaign while meeting the client’s branding and marketing objectives.
During the year, Blick participated in the Table Stakes Europe. The program is conceived for news organizations to help drive digital revenue growth by focusing on audiences. Bettina presents the experiences and insights with audiences focused journalism she generated for the verticals at Blick Group.
One of the biggest challenges for publishers is in a world of increasing media fragmentation, where consumers of news, especially the youth, use a plethora of platforms, what is the most effective way to engage them. Speakers in this session share ideas that may be novel and that builds for the future.
In this presentation, the speaker will share results from IDN Times report on their Indonesia Millennials and Gen Z Report 2022 which was launched end of September, and also their strategy for 2023. IDN Times is the leading multi-platform digital media covering news and entertainment for Millennials and Gen Z in Indonesia. Since it’s founding in 2014, it has managed to capture a loyal following of over 70 million Millennials and Gen Z in Indonesia.
The speaker will be talking about videos on Facebook and Instagram including Meta’s newest Short-form video format called Reels.
As a “millennial newsroom for millennials”, how does a digital platform like TODAY keep up with the youth and their news consumption trends? In this session, the speaker shares the impressive success that the Singapore media company has seen on TikTok in over an incredibly short time and how they utilise bite-sized videos to engage with their audience on the platform.
For the 2022 national and local elections, GMA News and Public Affairs launched its “Dapat Totoo” (“Truth Is A Must”) campaign. The advocacy calls for voters to be discerning in their choices for elective positions, and a call for people to be more discerning in their sources of information, especially on social media. We’ll explain how we launched a multi-platform digital campaign with a “back-to-basics” approach meant to engage young people who were voting for the first time and provide a fun way to learn about the electoral process.
Why and how the former SCMP CEO kickstarted Artifacts Labs, an NFT and blockchain-related venture, after successfully selling collectable NFTs from the South China Morning Post’s 118 years of archives.
What sort of future will blockchain technologies that enable Web3, the metaverse and NTFs take the publishing world into.
Our expert panel will take the audience into a future where blockchain technologies are predicted to enable a whole new publishing world of decentralised networks. One of the promises of Web3 is that users can in the coming years own digital items without the need for any centralised platform. Catch a glimpse of the future where Web3 could fundamentally change the models and habits established by Web 2.0, and where these future technologies can sustain the diverse, trusted, vibrant publishing ecosystem audiences demand, and hep to underpin open and liberal societies.
In this day and age when media companies are still grappling with optimising content and monetisation models in the Web2 space, the world has moved swiftly into the era of blockchain. NFTs, metaverses, cryptocurrencies, DeFi, DAOs, are but a myriad of expressions that are being floated around. This latest augmentation of the internet is certainly not anything like the preceding two. Should media companies jump straight in or hold back? Our speaker, who has held senior roles in SPH Media spanning over 3 decades, and now the Chief Marketing Officer at Singapore’s first public-listed blockchain company, will help publishers understand what Web3 is about, highlighting to them the challenges and considerations when taking on Web3.