Join us for a compelling case study on how an intelligent newsroom helps you stay competitive, win direct audience attention, and secure your financial future.
In an era where newsrooms are expected to produce more content, reach audiences across multiple platforms, and respond instantly to trends, efficiency has become critical.
In this session, The Manila Times shares how it transformed its newsroom workflows using real-time analytics and automation.
Together with Marfeel, they explore how accessible analytics and automated distribution tools help small teams make faster decisions, optimize social reach, and reduce manual workload.
In this session, attendees will learn:
Welcome by WAN-IFRA
In this opening session, top media leaders from leading media companies around the world share their strategies and experience about how they have built and are building resilient business models to unlock new revenue streams, while at the same time navigating disruption. Explore how they are using digital innovation to transform their organisations. Join us to discover the tools, trends, and technologies powering success in today’s fast-evolving media landscape.
Our panel of esteemed editors from well-known publications talk about the challenges facing editors today including balancing speed with accuracy in a fragmented, fast-moving digital landscape. Amid misinformation, shrinking revenues, and shifting audience trust, they must uphold editorial integrity while adapting to algorithmic platforms, data-driven decisions, and evolving newsroom roles, and doing all of these things under pressure to remain relevant and sustainable.
As the open web transitions from a search-led to an answer-led economy, publishers face a critical inflection point: how do they retain audiences that no longer need to click to get information?
This session analyzes data from tens of millions of user interactions with Taboola’s DeeperDive AI answer engine to identify trends and benefits from moving readers to passive consumption on your sites and apps to active engagement with your journalism.
In this session, speakers will delve into how AI, data and technology are revolutionising the way publishers generate revenue – whether its reader or digital advertising revenue. They will cover how audience insights, automation, AI and analytics are driving revenue growth and campaign performance. Explore cutting-edge strategies that empower news media to optimise monetisation, personalise content, and stay competitive in today’s fast-evolving digital ecosystem. Our panelists will also discuss the challenges that AI is posing to digital advertising including structural, ethical, and operational challenges like privacy, opaque targeting, algorithmic bias, content authenticity and trust.
From Philippines to, Indonesia, Nepal to Bangladesh, Madagascar to Peru, Gen Z–led protests are erupting with a striking sense of familiarity. Despite vast cultural and political differences, these movements share a common language shaped by ubiquity of online youth culture and spread through social media platforms. This session delves into understanding how the youth have used social media platforms to frame their narratives, build identity, promote their movements and to amplify their messages – all these at unprecedented speed. Is there something here about the use of platforms, crafting messages and addressing target audiences that traditional media can learn from?
In this session, our keynote speaker will unpack the emerging ad trends redefining today’s revenue landscape and reveal how news publishers can turn them into powerful growth strategies. Leading brands will also share candid insights on navigating an industry reshaped by social media platforms and AI.
News organisations are increasingly using data to develop audience relationships. Smart data deployment transforms newsrooms by enabling precision audience targeting, real-time content optimisation, and strategic decision-making. It empowers publishers to personalise experiences, boost engagement, and streamline operations. When harnessed effectively, data becomes a catalyst for innovation, sustainability, and deeper trust—reshaping how journalism connects with readers in a digital-first world.
You will learn how reimagining your newsroom’s internal processes can help you:
Join us for a compelling case study on how an intelligent newsroom helps you stay competitive, win direct audience attention, and secure your financial future.
Video has been a game changer in terms of audience growth. The latest Reuters Institute Report on Digital Media says that video is the fastest growing medium. This domain is dominated by young, savvy, video-genic independent content creators. How can traditional media outlets hop in? Can they convert their story writers to become video stars?
This session delves into the ingredients that create great media products and that aligns with audience needs with an editorial vision which drives engagement and sustainability. The best strategies guide format, distribution, monetisation, and innovation—crucial for adapting to shifting consumption habits. Without it, even great journalism risks being overlooked.
Climate storytelling is at a turning point. This session unpacks how newsrooms can elevate urgency without despair, spotlight solutions without spin, and build public understanding that drives action. Learn how sharper framing, a solutions based approach, understanding your audience and smart implementation can not only transform climate reporting but lead to revenue growth.
This session explores how Manila Bulletin’s Sustainability Forum evolved into a platform that brings together policymakers, industry leaders, advocates, and communities to discuss solutions to pressing sustainability issues. Through curated discussions, partnerships, and multi-platform storytelling, the initiative demonstrates how media companies can expand their role from information providers to conveners of dialogue and catalysts for collaboration.
Participants will gain insights on how news organisations can collaborate with brands to create impact-driven multi-platform storytelling that strengthen public engagement, support sustainability discourse, and open new avenues for partnership and revenue.
Covering climate effectively demands a fundamentally different approach and represents one of the most significant untapped commercial opportunities for media organisations today. From bold storytelling to new product development and platform innovation, reimagining climate narratives can fundamentally revalue the role media plays in the world. Shifting the climate narrative is both an editorial imperative and a revenue strategy, one that attracts new investment and positions media as viable, valued, and built for the future.
Knowing your audience is key to unlocking revenue growth. By understanding reader behaviors, needs, and preferences, publishers can tailor content, products, and monetisation strategies, boosting engagement and loyalty. This session looks into how audience-centric approaches drive subscriptions, advertising value, and diversified income, turning insights into sustainable business success.
A showcase of regional case studies that use AI to solve real world problems which demonstrate creativity and are easily implementable — some may offer ideas for your next AI project. Included in this session are winning case studies from the WAN-IFRA AI Catalyst programme. The AI Catalyst programme launched in November 2024 benefited over 150 news organisations around the world.
As publishers look to integrate AI into their workflows, Media Works shares how it has built a high-performing content distribution strategy powered by data and automation. The session will explore how data, automation and editorial insight come together to reach the right audiences at the right time, and how these approaches can be scaled across teams and markets. It will also offer practical takeaways on turning AI into measurable business impact.
Whether it’s on Facebook, X, YouTube, Instagram, Snapchat, or TikTok, content creators, also known as influencers, are also having an increasingly important political impact, with US President Donald Trump courting popular YouTubers and podcasters such as Joe Rogan and the Nelk Boys during his election campaign. Other politicians have also been taking notice of these trends, incorporating social media influencers into their media strategies, prioritising interviews with TikTokers and YouTubers – as well as inviting them to government briefings. How do traditional news organisations adapt their content strategies for social and video networks, which are increasingly being delivered ‘personality-led’ social accounts as a way to engage younger audiences? Is collaboration the solution?
The speaker will discuss how changing consumer habits and preferences intersect with technology and where this leads to and how this will affect how news publishers future-proof their revenue streams, and achieve sustainable profitability.
