At this year’s Digital Media Asia we are bringing back our ever popular hands-on masterclasses.
We have two very contemporary and essential workshops on topics which many newsrooms are grappling with – Artificial Intelligence and Social Media.
October 18 Wednesday
09:00
Masterclass #1: AI for News Publishers
Join Sree Sreenivasan, a leading journalism trainer and digital expert, for an in-depth workshop on AI. Sree will provide an overall look at all the ways AI is changing newsroom with lessons about the potential and perils of the biggest tech revolution since the Internet and smartphones. He will also share what he has learned from talking to publishers in various countries about their use of AI. In addition, there will also be built-in time for hands-on demo of new AI tools, tricks and techniques.
Learning Objectives:
- Understanding AI and how to implement it in the newsroom using international best practices.
- The opportunities it presents
- The dangers it presents
- Effective uses
- Avoiding the missteps during the arrival of the Internet
- Anticipating where this all goes
Who Should Attend:
For newsrooms managers, journalists and editors. Commercial, business, marketing and management executives are also welcomed to join.
Trainer
13:00
Masterclass #2: Thriving Online on Social Media
Join Sree Sreenivasan, one of Poynter’s 35 most influential people in social media, for an in-depth workshop on social media. Given all the turmoil in social at the moment, we are at a crossroads in media. How much should we continue to invest in these platforms that cause great harm in the world? At the same time, how can we continue to harness their unique benefits?
Learning Objectives:
- Current state of play
- Maximizing potential
- Minimizing harm
- New tools to test
- Increasing your digital footprint
- How LinkedIn could win it all
- Advanced tips and tricks
Who Should Attend:
For newsrooms managers, journalists and editors especially those who are responsible for social media. Commercial, business, marketing and management executives are also welcomed to join.
Trainer
