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Entries should demonstrate excellence in design, usefulness, and clarity of information conveyed, in the context of (for example) breaking news, information, entertainment, or data-driven visual storytelling. Special attention will be paid to creativity, visual impact, and the effectiveness of mobile devices.
Entries should demonstrate an original offering that measurably grows user engagement, and actively reflects the voice and tone of the news brand. Entries should provide evidence of an audience spending more time with the brand’s content, or converting from social platforms to own platforms.
Entries should demonstrate an ability to relate a story concisely and objectively, and improve the reader experience and engagement online with the news brand. The appropriate online video format for specific platforms (e.g., Facebook vs. YouTube) should be considered. The technical quality of the shooting and realisation, and the possible emotional and aesthetic impact of the video will also be evaluated.
This category recognises projects by publishers aiming to increase the subscriber base for the digital product, for paid and/or free users. Entries should demonstrate real results and metrics, an understanding of brand strengths, clarity for the reader or customer, and an effective call to action. Submissions should provide evidence of solid conversion and/or retention results.
This category is open to companies that have successfully included newsletters in their editorial offering. The newsletter should have carefully tailored content serving a specific purpose, a user-friendly interaction, a coherent design, an original editorial angle and format, and measurable audience growth and engagement results.
This category is open to publishers that demonstrate innovative use of AI / generative AI for content correction, content creation (articles, summaries, etc.), workflow efficiency, simplified research or search, topic ideation, translation, personalisation/interaction – in text, images, audio, or video.
Entries should demonstrate how they are using AI to help drive revenue. For example, dynamic pricing models and strategies for reader revenue models. Personalisation or content recommendations for loyal subscribers (building retention) or potential subscribers (acquisition), automated onboarding of subscribers, automated marketing offers, or how AI is being used in advertising. Entries should be able to demonstrate the impact of these efforts in terms of data, engagement, overall revenue, lessons learned of data used, the results, and how it impacted the overall revenue.
This category is open to publishers who developed a project to inform readers of the misinformation in society and verify the stories through fact-checking tools. The project can be about special products or new sections addressing information needs that enhance the trust in the publisher’s brand. Entries should demonstrate how information gaps in society were addressed, innovative use of resources, and smart planning to quickly meet the challenges posed by the crisis.
This category looks at the use of news technologies and creative formats to catch more revenue, audiences, and subscriptions.
Entries should show how publishers have redesigned their apps, digital offers/distribution, etc. Applicants should explain the reasons behind relaunching (e.g. to increase engagement, to have better paywall visibility, better video and/or audio visibility, etc.).
Entries should demonstrate an ability to relate a story concisely and objectively, and improve the reader experience and engagement online with the news brand. Submissions should consider the appropriate online audio formats for specific platforms (e.g. podcasts, AI audio readers, etc.). The technical quality of the audio, realisation, and the possible emotional and aesthetic impact will also be considered.
This excludes programmatic advertising and instead emphasizes a digital ad offering that showcases a deep understanding of digital capabilities, tailored to the unique context of the publisher’s environment. Entries should demonstrate how the advertising team collaborated with all departments across the company to develop a distinctive solution, setting them apart from the competition.
European winners from the global categories will advance to the Digital Media World Awards competition alongside winners from Africa, Asia, South Asia, and the Americas. Winners from the regional categories honour the work of publishers within the European region only and do not compete in the Digital Media World Awards.