2021 Winners have been announced at the virtual World News Media Congress 20212021 Winners
Best Data Visualisation
Entries should demonstrate excellence in design, usefulness and clarity of information conveyed, in the context of (for example) breaking news, information, entertainment or data-driven visual storytelling. Special attention will be paid to creativity and visual impact, as well as the effectiveness on mobile devices.
Best in Audience Engagement
Entries should demonstrate an original offering that measurably grows user engagement, and actively reflects the voice and tone of the news brand. Entries should provide evidence of an audience spending more time with the brand’s content, or converting from social platforms to own platforms.
Best News Website or Mobile Service
This category for general news includes mobile web and apps, as well as desktop. Entries must be new projects or demonstrate significant developments in the awards period. We are looking at combined excellence in design, content and UX, technical implementation and speed, and of course value to readers.
Best Use of Online Video
Entries should take full advantage of the power of the visual medium in terms of choice of subject matter, use of sound, the ability to show, not tell, and overall technical execution. Due consideration will be given to the use of interactive technologies to enhance viewer experience and/or engagement and whether the storytelling/production style is suited to its intended channel or distribution platform, i.e. own site, streaming, YouTube or different social media networks.
Best Reader Revenue Initiative
Best new or updated reader revenue initiative or project (e.g. via subscription, membership, crowdfunding or other). Entries should demonstrate real results and metrics, understanding of brand strengths, value and clarity for the reader or customer, and an effective call to action. Entries should provide evidence of solid conversion, address the possibility of churn and/or show retention results.
This category is open to companies that have successfully included newsletters as a part of their editorial offering. The newsletter should have a clear purpose (e.g. drive traffic, retain paying subscribers), carefully tailored content serving a specific audience, a user-friendly interaction, coherent design, an original editorial angle and format, and measurable audience results in terms of growth and engagement.