29 October 2025 - 02 June 2026

Digital Media Awards 2026


Call for entries closes 31 December 2025 at midnight CET.

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Best Use of Video

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This category honours powerful video journalism that makes strong use of the format to serve editorial goals, tell original stories, and engage audiences across digital platforms.

Entries should reflect purposeful editorial judgement, original storytelling, and technical innovation adapted to digital formats.

Eligibility
Projects must have been launched or evolved significantly during the eligibility period: 1 Jan-31 Dec 2025.

Eligible examples:

  • Mini-documentaries or video series with editorial depth
  • Hybrid, immersive or experimental video formats
  • Live news coverage or event-based streams with journalistic value
  • Visual investigations that reveal or clarify complex issues through video
  • Video projects with audience participation or co-creation
  • Video explainers that enhance reporting with animation, illustration, or motion graphics
  • Platform-specific formats
  • Innovative use of technology in video production
  • Episodic or serialised formats
  • Visual reporting that translates complex issues into accessible narratives

Best Data Visualisation

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This category recognises data visualisations that turn complex information into clear, engaging and accessible storytelling. Entries should demonstrate strong editorial purpose, thoughtful design, and effective use of data to inform, explain, or reveal something meaningful to the audience.

Special attention will be paid to the editorial clarity, technical quality, contextual innovation, and accessibility.

Eligibility
Projects must have been launched or evolved significantly during the eligibility period: 1 Jan–31 Dec 2025.

Eligible examples:

  • Interactive data dashboards or scrollytelling formats (eligible only when data is core to the story).
  • Custom maps, tracking, timelines, or data-driven graphics
  • Visual explainers for breaking news or complex topics
  • Animated charts or visual essays embedded in articles
  • Visual investigations using open-source or public datasets
  • Animated charts or infographics embedded in stories
  • Local or regional data visualisations tailored to underserved audiences

Best in Countering Disinformation

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This category rewards outstanding work that strengthens public understanding and trust by confronting disinformation with transparency, responsiveness, and innovation. This includes fact-checking, but also broader efforts that expose deception, resist manipulation, and promote resilience against false or misleading content.

Entries should demonstrate clear methodology, editorial transparency, and a strong commitment to building public trust.

Special attention will be paid to clarity across platforms, cultural and local relevance, and socially or technically innovative strategies that respond to the realities of low-trust or low-resource environments. Initiatives that involve communities, apply context-aware solutions, or uncover coordinated manipulation will also be highly valued.

Eligibility
Initiatives must have been launched or evolved significantly during the eligibility period: 1 Jan-31 Dec 2025.

Eligible examples:

  • Fact-checking projects or units (launched or significantly evolved during the eligibility period)
  • Real-time verification during elections, crises, or breaking news
  • Platform-specific disinformation responses, tailored to environments like WhatsApp, YouTube, TikTok, or other messaging/social platforms
  • Investigations exposing disinformation networks, coordinated manipulation, or AI-generated falsehoods
  • Community-led or peer-to-peer verification efforts, including user-submitted checks or grassroots collaboration
  • Crowdsourced analysis or participatory investigations into misinformation
  • Media and digital literacy campaigns, especially those adapted to local realities or underserved communities
  • Educational or training programmes that strengthen public resilience against falsehoods
  • Innovative use of AI, data, or OSINT tools for tracking, verifying, or archiving misinformation
  • Collaborative or cross-border disinformation investigations, including those exposing state or non-state propaganda
  • Tool-assisted verification systems, dashboards, or monitoring technologies.

Best Use of Audio

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This category rewards audio journalism that expands storytelling, deepens public understanding, and engages listeners through sound. Entries should reflect strong editorial intent, user-centred design, and format-appropriate storytelling. Special attention will be paid to technical quality, community relevance, accessibility, and innovation, whether creative, technological, or strategic.

Eligibility
Audio initiatives must have been launched, significantly rebranded, or evolved during the eligibility period: 1 Jan-31 Dec 2025.
Clarification for entrants:

Projects should demonstrate a strong journalistic foundation, audience value, and execution that is format-appropriate. Technological innovation is welcomed, but it should serve editorial goals and listener experience.

Clear metrics around listening, retention, or community engagement will strengthen submissions.

Eligible examples:

  • Narrative or investigative podcasts
  • News-explainer audio briefs or daily updates
  • Audio-first reporting adapted to smart devices or mobile
  • Text-to-speech or AI-voice article transformation
    Multilingual or community-led audio journalism
  • Platform-native audio content
  • Public interest or civic-oriented audio campaigns
  • Experimental or immersive audio formats.

Best News Website or App Relaunch

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This category recognises outstanding redesigns or relaunches of digital news platforms, including websites and apps, that significantly improve user experience, editorial presentation, performance, and strategic value. Entries may include visual overhauls, CMS migrations, structural improvements, or platform innovations that enhance how users access, engage with, and understand journalistic content.

Winning projects will demonstrate a clear connection between editorial priorities and user needs, showing how the platform evolved to better serve its audience. Special attention will be paid to accessibility, speed, multilingual access, and adaptability to infrastructure challenges common in underserved regions. Both high-tech and low-tech solutions are welcome, as long as they are effective and user-centred.

Eligibility
Platforms must have been launched, significantly redesigned, rebranded, or evolved between 1 January and 31 December 2025. Both partial and full relaunches are eligible, including changes in front-end design, editorial navigation, or back-end publishing systems.

Eligible examples

  • Full website or app redesigns, improving navigation, features, UX, and editorial hierarchy
  • CMS migrations or technical overhauls that enhance editorial workflows
  • Mobile-first or low-bandwidth-friendly interfaces
  • UX improvements based on local user research or underserved community feedback
  • Structural changes that support better content discovery or personalisation
  • Accessible design features, including screen readers, font size controls, or multilingual support
  • Visual redesigns that improve storytelling, editorial clarity, or platform coherence.

Best Newsletter

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This category honours newsletters as essential journalistic formats that combine voice, service, and strategy to deepen audience relationships and build long-term loyalty, regardless of business model or scale.
Entries should offer a distinctive voice, consistent delivery, and meaningful value to a clearly defined audience. Strong submissions will demonstrate originality, audience relevance, thoughtful design, and a clear contribution to editorial, strategic, or community goals, whether that means engagement, trust, retention, or public service.

Eligibility
Newsletters must have been launched, significantly rebranded, or evolved during the eligibility period. 1 Jan-31 Dec 2025 Both subscription-based and free formats are welcome.

Eligible examples:

  • Topic-based or beat-driven editorial newsletters
  • Voice-led or personality-driven formats
  • Newsletters serving underserved or regional audiences
  • Subscriber-only or community-based formatsv
  • SMS, WhatsApp, LinkedIn or Telegram newsletters
  • Editorial newsletters tied to podcasts, events, or membership programs
  • Public interest or socially impactful newsletters.

NEW: Best Emerging News Providers

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This new category recognises independent news creators or early-stage news organisations that demonstrate credibility, originality, and clear public value. It celebrates creators who consistently produce factual, community-relevant information for digital platforms, particularly in underserved or low-trust information environments.
The focus is on the individual creators or organisations for a specific project or ongoing work. Their output may include reporting original information, explainers, investigations, or contextual analysis delivered through newsletters, video, audio, or platform-native formats. Judges will prioritise accuracy, audience connection, and service to community understanding.

Eligibility:
Open to:

  • News creators or early-stage digital news organisations.
  • The projects of news creators must have launched or significantly volved between 1 Jan–31 Dec 2025
  • News content must be credible, engaging, and published consistently via digital platforms
  • Eligible creators may work across:
    YouTube, TikTok, Instagram, or platform-native video explainers
  • Newsletters with specialist and/or news content
  • Podcasts or audio format
  • Local or regional digital-irst publicationsSMS or WhatsApp-based reporting services
  • Self-published platforms

Note: One-off videos or single campaigns will not be considered. Entries must represent sustained journalistic output.

Best in Audience Engagement

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This category honours initiatives that build strong, sustained relationships with audiences through intentional, inclusive, and digitally relevant engagement. Projects should show how audience participation contributes to loyalty, trust, and growth, not only through

  • Platform-native audience engagement (e.g., Instagram Stories, TikTok lives, WhatsApp groups)
  • Campaigns co-created with youth or community stakeholders
  • Dialogue-based engagement efforts, such as comment moderation, feedback loops, or source transparency
  • Membership, loyalty, or advocacy initiatives
  • Offline components that meaningfully extend or support digital engagement
  • Community-generated journalism or participatory content
  • Mobile-first tools designed for access, inclusion, or civic participation

Most Innovative Digital Product

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This category recognises a digital product that offers a compelling and effective solution to a specific audience or market need. The product must go beyond experimentation to deliver real value through innovation in technology, storytelling, design, or business model. It should be user-centred, strategically aligned with the organisation’s mission, and demonstrate measurable impact.

Entries may reflect advanced technology or simple, accessible innovation; what matters is the effectiveness of the solution, its potential for growth or replication, and its contribution to journalism’s long-term relevance, trust, or sustainability.

Eligibility:

Entries must be live products that were launched or significantly evolved during the eligibility period: 1 Jan-31 Dec 2025. They must serve a journalistic purpose, be created with audience needs in mind, and show evidence of performance or strategic value.

Eligible examples:

  • Custom apps or vertical products that address niche audience needs
  • Voice products, chatbots, or services designed for low-bandwidth or mobile-first environments
  • Interactive explainers or visual innovations that transform storytelling
  • Membership, subscription, or loyalty products with strong UX and editorial integration
  • SMS, WhatsApp, or platform-native solutions targeting underserved communities
  • Revenue-generating products that blend editorial and business goals

Best AI-driven News Product, Format or Strategy

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This category recognises innovative, ethical, and fully implemented uses of artificial intelligence in journalism. Eligible entries must show how AI has been adopted either to support internal processes, such as newsroom efficiency, editorial research, or investigative reporting, or to create audience-facing products, including new formats, personalised experiences, or engagement strategies.

Eligibility:
Entries may support one or more of the following goals:

  • Audience-facing experiences, such as new formats, personalised delivery, or community interaction.
  • Process optimisation, including improvements to newsroom efficiency, editorial workflows, or investigative research
  • Strategic innovation, where AI is embedded in long-term newsroom practices, product development, or organisational culture

Only fully implemented projects are eligible. Prototypes, pilots, or experimental tools without real deployment will not be considered. Submissions must clearly describe the problem the AI application addresses, the specific AI or technical approach used, and the success metrics achieved, including both quantitative and qualitative indicators.

Projects must show evidence of adoption, real-world usage, and meaningful impact during the eligibility period.

Initiatives or products should be launched, deployed, or significantly evolved within the eligibility period: 1 Jan-31 Dec 2025.

Eligible examples

  • AI-assisted article generation, summarisation, or translation
  • Smart assistants, chatbots, or voice interfaces with editorial value
  • Personalisation engines for content recommendations or alerts
  • Retrieval-Augmented Generation (RAG) tools to extract insight from archives or databases
  • Synthetic narration, auto-captioning, or automated visual formats
  • AI-driven tagging, topic clustering, or semantic search
  • Investigative tools for analysing large datasets (e.g. document mining, entity recognition, anomaly detection, pattern mapping)
  • OCR, scraping or classification tools applied to leaks, court documents, or open data
  • AI systems used to strengthen fact-checking, source verification, or editorial integrity
  • Audience engagement tools powered by AI, such as intelligent comment moderation or dialogue prompts
  • Strategic initiatives that embed AI across departments for planning, segmentation, testing or cross-functional decision-making
  • Commercial applications of AI to optimise monetisation strategies.

Best Reader Revenue Strategy

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This category recognises smart subscription and membership strategies that support journalism through long-term loyalty, especially those that are technically sound, editorially strong, and contextually adapted to different markets and audiences. The strongest entries will demonstrate long-term thinking, a clear and compelling value proposition, and sustainable monetisation that respects reader trust and promotes editorial integrity.

Strategies may involve innovative uses of technology, pricing, bundling, personalisation, or membership design. The approach should be tailored, intentional, and audience-first.

Eligibility
Entries must include verified subscriber or member numbers, with documentation signed off by a responsible executive such as a CFO, Head of Audience, or Subscription Lead. All submitted data will remain confidential and will be used solely for judging purposes.

The strategy must have been launched, significantly adapted, or grown during the eligibility period.

Eligible examples

  • Freemium or metered paywall models
  • Premium or bundled subscription offers
  • Member programs with community benefits
  • Subscription strategies adapted to lower-income audiences or communities
  • UX improvements that drive engagement or retention
  • Conversion and onboarding campaigns with CRM or audience data
  • Churn prevention or checkout experience enhancements
  • Technical innovation through dynamic or adaptive paywalls

Best Marketing Campaign for a News Brand

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This category recognises the most impactful marketing campaigns led by news organisations to grow their audience, strengthen brand positioning, or reinforce trust and public value. Campaigns may focus on subscriptions, membership, public service, editorial values, brand awareness, or strategic audience segments. The emphasis is on creativity, clarity of message, consistency with brand values, and measurable results.

Eligible examples:

  • Subscription or membership marketing campaigns
  • Brand repositioning or awareness campaigns
  • Trust-building or anti-disinformation campaigns
  • Youth-targeted or underserved audience outreach
  • Marketing initiatives aligned with editorial values or public service
  • Multichannel campaigns (print, social, audio, video, events)
  • Internal culture campaigns linked to external messaging

Call for entries closes 31 December 2025 at midnight CET - don't wait!