• 07 September 2021 - 10 September 2021
  • Virtual

Digital Media Europe

Register here

Digital Media Europe 2021

All sessions are in Central European time (CET).

September 7 Tuesday

13:00

Revenue Strategy - the search for new audiences with Zetland & Ze.tt

Since German’s Die Zeit launched ze.tt 5 years ago, what started as a millennial-oriented site shifted to become an important voice on diversity and inclusion. As Die Zeit and its young audience Zeit Campus registered another great year in digital subscription growth and ad revenue, find out why they continue investing in Ze.tt.

Meanwhile Denmark’s Zetland have been leading proponents of slow news, with a heavy focus on audio after realising their audience really valued it.

Both remain highly focused on subscription revenue, while reaching different audiences to the ‘traditional’ news readership.

Moderator
Journalist & Presenter, BBC Digital Planet, UK
Speakers
CEO, ZEIT ONLINE, Germany
Editor-in-Chief, Zetland, Denmark
Kindly supported by
14:00

Stories understanding really matters! How can AI-driven technology help generate more revenue, engage user audience and build gender equality?

Ring Publishing will present the Semantic Engine technology, showing you how it enables customers to better understand their content.

Speakers
Head of IT Solutions, Ringier Axel Springer, Poland
Publisher Toolbox with
14:30

Break

15:30

Automated journalism: Meet the advocates

A majority of Scandinavian newsrooms now leverage robots for routine reporting. Find out why they believe in automation, how it fits into their strategy and what the daily challenges and benefits are.

Speakers
Editor for publishing strategy and visual journalism, Dagens Næringsliv, Norway. WEF Board member.
Project Lead Bergens Tidende, Norway
Head of Production Development, Gota Media, Sweden
Chief Marketing Officer, United Robots, Sweden
Publisher Toolbox with
16:00

People’s choice - Best Paid Content Strategy 3 finalists

We have three great finalists for Best Paid Content Strategy at our European Digital Media Awards. The jury selected selected Amedia’s +Alt: All in One News Subscription that gave readers access to every title in their portfolio across Norway.

However the two other projects were also excellent – the new Membership Model from elDiario.es in Spain and the concept of ‘cross-platform digital content universes’ to build and grow subscribers from Norway’s business title Dagens Næringsliv.

This is your chance to hear each one present and vote for your favourite. The people’s choice! (where people = sophisticated digital news media professional!)

Moderator
Journalist & Presenter, BBC Digital Planet, UK
Speakers
CPO, Amedia Utvikling AS, Norway
Editor storytelling and feature journalism, Dagens Næringsliv, Norway
Marketing and Membership Programme Director, eldiario.es, Spain
Kindly supported by
17:15

Optimising the messaging / offer - keeping it dynamic / personalised - A/B testing

El Confidencial is Spain’s biggest pure digital news player. Since launching paid content in May 2020, they’ve amassed an impressive 30,000 digital subscribers thanks to a highly professional marketing approach. José and Juan explain how they optimised every part of the offer, from colours to pricing and buttons, even testing six variants of their branding for premium content, as well as the importance of weekly experiments, finding the offers that work.

Moderator
Journalist & Presenter, BBC Digital Planet, UK
Speakers
Product Owner, El Confidencial, Spain
Data Scientist, El Confidencial, Spain
Kindly supported by

September 8 Wednesday

11:00

Publisher Toolbox: Solutions Demos

Speakers
Chief Marketing Officer, EidosMedia
Vice President of Sales, Fiare
Executive Vice President, International Sales, Naviga Global
Head of IT Solutions, Ringier Axel Springer, Poland
Founder & CEO, Transmatico, Germany
Chief Marketing Officer, United Robots, Sweden
13:00

Future of premium advertising & publisher partnerships

Moderator
Deputy Director, Digital Revenue Network, WAN-IFRA, France
Speakers
Director of Insight & Strategy, Diar, Norway
MD, Alliance Gravity Data Media, France
Head of Strategy & Intelligence, Global Media Unit, Ringier AG, Switzerland
Kindly supported by
14:00

How 3 regional media houses grew display advertising with SMEs by 300% in less than one year and during Corona

Speakers
Founder & CEO, Transmatico, Germany
Director Product Development, Goldbach neXT AG (TX Group/Tamedia), Switzerland
Director Media Sales, Mediengruppe Saarbrücker Zeitung (Rheinische Post), Germany
Publisher Toolbox with
14:30

Future of native advertising

For many people the potential of native advertising was revealed in the New York Times’s seminal “Women Inmates” branded content campaign for “Orange is the New Black” back in 2014, often described as native advertising’s “Snow Fall” experience.

The byline? Melanie Deziel, who in her position as the first editor of branded content at the NYT helped to conceive the campaign in partnership with Netflix around its  series. Who better to talk about the future of the format as the debate continues on whether to host a content studio in-house or fully outsource.

Chair
Deputy Director, Digital Revenue Network, WAN-IFRA, France
Moderator
Director Revenue Management and Digital Operations, Rossel Advertising, Belgium
Speakers
Director of Content, Foundation Marketing, United States
Kindly supported by
15:30

Break

16:00

"Affiliate is not a four-letter word": E-commerce and alternate revenue streams

The lines are blurring between service journalism, affiliate marketing, advertising and e-commerce. But for trusted brands, this can be not only a useful revenue stream, but valuable content for readers, a point proved by Wirecutter moving behind a paywall. 

So what do you need to know? And who are the players in this space? And how can you do affiliate marketing with integrity? We talk to Damian Radcliffe, Professor in Journalism at the University of Oregon and author of several highly regarded reports on e-commerce.

Moderator
Exec Director, Digital Revenue Network, WAN-IFRA
Speakers
Professor, School of Journalism & Communication, University of Oregon / Fellow, Tow Center for Digital Journalism, Columbia University
17:00

Monetizing news media with embedded e-commerce

Svenska Dagbladet, one of Sweden’s largest news publishers, runs e-commerce for digital audience monetization. Learn from their strategic approach how to implement and operate a successful e-commerce model.

In this session you will learn:

  • SvD’s strategy and goals with their e-commerce project
  • SvD’s implementation
  • How to operate e-commerce driven monetization
  • How can other media incorporate e-commerce as a monetization driver
Speakers
Business Manager for New Business, Svenska Dagbladet, Sweden
Director of Client Success, Tipser
Publisher Toolbox with

September 9 Thursday

11:00

Publisher Toolbox: Solutions Demos

Speakers
Chief Technology Officer, Fotoware
Head of Marketing, Lineup
Head of Project, Notix
Co-Founder, PEIQ
Sales Development Manager, Tipser
Inside Sales Representative, Zephr
13:00

Data science behind propensity to churn

Senior data scientists from two of the most data-savvy publishers in Europe, Mediahuis in Belgium and NZZ in Switzerland, discuss their data modelling around churn.

Moderator
Exec Director, Digital Revenue Network, WAN-IFRA
Speakers
Data Science Business Partner, Mediahuis nv, Belgium
Data Scientist, Mediahuis, Belgium
Senior Data Scientist, Neue Zürcher Zeitung (NZZ), Switzerland
Kindly supported by
14:00

Automating the entire editorial workflow with FotoWare

By using FotoWare, Klambt Verlag has been able to automate their entire editorial workflow, implementing one central editorial system for about 70 different magazines! This way, Klambt can conduct the whole production process in one system and can easily move people around in case a magazine needs additional resources. They’ve also cut tremendous costs related to managing their visual content, since the system is completely metadata based ensuring full control of every digital asset. In this 30-minute demo, DAM Administrator at Klambt Verlag, Rudi Beck, shows you the editorial workflow from start to finish, and how this has enabled Klambt to cut costs and increase overall agility.

Speakers
DAM Administrator, Klambt Verlag, Germany
Business Development Director, FotoWare, Norway
Publisher Toolbox with
14:30

Maximising audio to reach a wider, more inclusive audience

Moderator
Exec Director, Digital Revenue Network, WAN-IFRA
Kindly supported by

Auditorial: Designing an inclusive future for the web

The internet, predominantly designed by sighted designers, has an inherent bias toward sighted users. This session explores suggestions for how we might make the web a more inclusive place, with key learnings from an experimental storytelling project called ‘Auditorial’, launched in partnership between Google, The Guardian and The Royal National Institute of Blind People.

Speakers
Creative Lead, Google Brand Studio, United Kingdom

Experiments in text to natural speech at the Irish Times

What the national news publisher has learned using a new, highly naturalistic speech generation technology to enhance their offer to readers.

Speakers
Digital Editor, The Irish Times, Ireland
15:30

Break

16:00

Effectively balancing Print & Digital: Fully automate print manufacturing processes and capture a 360-degree view of the customer

As publishers drive towards managing digital workflows and experiences for their subscribers, the balance of both print and digital becomes a critical aspect of maintaining a healthy business. Join this session as we’ll dive into key customer case studies on various publishers that have fully automated the print manufacturing process using AI/ML and how some have been able to capture a 360 view of the customer on a unified subscription platform.

Speakers
President and General Manager, Content Products, Naviga
President & General Manager, Naviga Audience
Director of Technology, Agderposten, Norway
Publisher Toolbox with
16:30

True audience focus - owning the funnel start to finish

Do your editorial staff own their audience? How often do they sit down with marketing and product teams to discuss the funnel?
So-called Mini-Publisher Teams are a way of giving agency and responsibility to the staff who understand their audience the best. In this session, the architect of our Table Stakes Europe programme talks to a couple of publishers who have truly begun to adopt this way of working. 

Moderator
Table Stakes architect, WAN-IFRA Associate Consultant
Speakers
Audience & Analytics Manager, DuMont, Germany
Digital Strategy, Marketing & Sales Director, Diario de Navarra, Spain

September 10 Friday

11:00

Roundtable: Focus on Retention

Following on from the session on Thursday morning, what concrete steps are you taking to reduce churn? We discuss three aspects in a roundtable format so you can hear from peers:

  1. pricing and the offer: are you acquiring the right subscribers in the first place? Are readers who take a free trial prepared to pay? How successful are annual offers? Do you need a different offer for the fly-bys?
  2. engagement: what tools do you use as standard to keep new readers? Do you offer subscriber-only newsletters, podcasts or other content? How much of your marketing automation is tailored for different audiences? To what extent do you use events, especially online in the ongoing corona crisis?
  3. measurement: as per the input from Mediahuis and NZZ, how do you model which subscribers are likely to churn, and at which point in the funnel do you intervene?

This session is by invitation only. We’ll be inviting publishers to take part personally in the week of 30 Aug. Feel free to reach out by email to nick.tjaardstra@wan-ifra.org if you’d like to suggest a topic or have not received an invite.

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Contact

Maria Belém

Dep. Sales Director Global Events

maria.belem@wan-ifra.org

Nick Tjaardstra

Executive Director, Digital Revenue Network

nick.tjaardstra@wan-ifra.org

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