All sessions are in Central European time (CET).
Since German’s Die Zeit launched ze.tt 5 years ago, what started as a millennial-oriented site shifted to become an important voice on diversity and inclusion. As Die Zeit and its young audience Zeit Campus registered another great year in digital subscription growth and ad revenue, find out why they continue investing in Ze.tt.
Meanwhile Denmark’s Zetland have been leading proponents of slow news, with a heavy focus on audio after realising their audience really valued it.
Both remain highly focused on subscription revenue, while reaching different audiences to the ‘traditional’ news readership.
Ring Publishing will present the Semantic Engine technology, showing you how it enables customers to better understand their content.
A majority of Scandinavian newsrooms now leverage robots for routine reporting. Find out why they believe in automation, how it fits into their strategy and what the daily challenges and benefits are.
We have three great finalists for Best Paid Content Strategy at our European Digital Media Awards. The jury selected selected Amedia’s +Alt: All in One News Subscription that gave readers access to every title in their portfolio across Norway.
However the two other projects were also excellent – the new Membership Model from elDiario.es in Spain and the concept of ‘cross-platform digital content universes’ to build and grow subscribers from Norway’s business title Dagens Næringsliv.
This is your chance to hear each one present and vote for your favourite. The people’s choice! (where people = sophisticated digital news media professional!)
El Confidencial is Spain’s biggest pure digital news player. Since launching paid content in May 2020, they’ve amassed an impressive 30,000 digital subscribers thanks to a highly professional marketing approach. José and Juan explain how they optimised every part of the offer, from colours to pricing and buttons, even testing six variants of their branding for premium content, as well as the importance of weekly experiments, finding the offers that work.
For many people the potential of native advertising was revealed in the New York Times’s seminal “Women Inmates” branded content campaign for “Orange is the New Black” back in 2014, often described as native advertising’s “Snow Fall” experience.
The byline? Melanie Deziel, who in her position as the first editor of branded content at the NYT helped to conceive the campaign in partnership with Netflix around its series. Who better to talk about the future of the format as the debate continues on whether to host a content studio in-house or fully outsource.
The lines are blurring between service journalism, affiliate marketing, advertising and e-commerce. But for trusted brands, this can be not only a useful revenue stream, but valuable content for readers, a point proved by Wirecutter moving behind a paywall.
So what do you need to know? And who are the players in this space? And how can you do affiliate marketing with integrity? We talk to Damian Radcliffe, Professor in Journalism at the University of Oregon and author of several highly regarded reports on e-commerce.
Svenska Dagbladet, one of Sweden’s largest news publishers, runs e-commerce for digital audience monetization. Learn from their strategic approach how to implement and operate a successful e-commerce model.
In this session you will learn:
Senior data scientists from two of the most data-savvy publishers in Europe, Mediahuis in Belgium and NZZ in Switzerland, discuss their data modelling around churn.
By using FotoWare, Klambt Verlag has been able to automate their entire editorial workflow, implementing one central editorial system for about 70 different magazines! This way, Klambt can conduct the whole production process in one system and can easily move people around in case a magazine needs additional resources. They’ve also cut tremendous costs related to managing their visual content, since the system is completely metadata based ensuring full control of every digital asset. In this 30-minute demo, DAM Administrator at Klambt Verlag, Rudi Beck, shows you the editorial workflow from start to finish, and how this has enabled Klambt to cut costs and increase overall agility.
The internet, predominantly designed by sighted designers, has an inherent bias toward sighted users. This session explores suggestions for how we might make the web a more inclusive place, with key learnings from an experimental storytelling project called ‘Auditorial’, launched in partnership between Google, The Guardian and The Royal National Institute of Blind People.
What the national news publisher has learned using a new, highly naturalistic speech generation technology to enhance their offer to readers.
As publishers drive towards managing digital workflows and experiences for their subscribers, the balance of both print and digital becomes a critical aspect of maintaining a healthy business. Join this session as we’ll dive into key customer case studies on various publishers that have fully automated the print manufacturing process using AI/ML and how some have been able to capture a 360 view of the customer on a unified subscription platform.
Do your editorial staff own their audience? How often do they sit down with marketing and product teams to discuss the funnel?
So-called Mini-Publisher Teams are a way of giving agency and responsibility to the staff who understand their audience the best. In this session, the architect of our Table Stakes Europe programme talks to a couple of publishers who have truly begun to adopt this way of working.
Following on from the session on Thursday morning, what concrete steps are you taking to reduce churn? We discuss three aspects in a roundtable format so you can hear from peers:
This session is by invitation only. We’ll be inviting publishers to take part personally in the week of 30 Aug. Feel free to reach out by email to nick.tjaardstra@wan-ifra.org if you’d like to suggest a topic or have not received an invite.
