Nashua Gallagher, Head of Customer Journey Management, Neue Zürcher Zeitung, Switzerland
Retention Strategies: lessons learnt and implemented across the customer journey in the face of rapidly evolving reader habits
Danuta Breguła, Executive Board Member and Director of Business Development and Membership Strategy, newonce.media, Poland
Building a membership strategy at Newonce
Katja Fleischmann, Head of Performing Content, dpa infocom GmbH, Germany
A very unique cooperation to better serve audiences
Anne Tostain, Vice President of Subscriptions, Le Monde, France
Key actions that have fuelled super growth in Le Monde subscriptions
Daniel Mussinghoff, Director Premium, BILDplus, Axel Springer
How Germany’s largest newspaper, Bild, is increasing AND retaining their subscribers
Alexian Chiavegato, CMO and Sales VP, Marfeel, Spain
El Español and Marfeel: New ways of handling data in the newsroom and the paradigm shift of the loyalty funnel
Jeremy Llewellyn Hamill-Keays, Product manager, Schibsted Product & Technology AB, Norway
Guide the writing process, better understand why certain content performs better
Sabrina Daryanani, Senior Manager, FT Strategies, United Kingdom
A/B testing: recommendations from FT Strategies and open questions with their senior manager Sabrina Daryanani
Helene Tveiten, Digital Marketing, Polaris Media, Norway and Nils Riise, General Manager Norway, Piano, Norway
How Polaris Media Sør supercharged digital subscriptions with a dynamic paywall and user-centered design
Richard Furness, Managing Director of Consumer Revenues & Publishing, Guardian News & Media, United Kingdom
Different facets of the Guardian’s consumer revenue strategy
Rutger Verhoeven, Founder and CMO, smartocto, The Netherlands and Renzo Veenstra, Editor in Chief, Omroep Brabant, The Netherlands
How content analytics drives decision-making in the newsroom