On the night of Tuesday 28 December 2021, Amedia, one of Norway’s largest media companies, was hit by a “severe” cyber attack and was forced to shut down its IT systems. What happened next is the story Pål Nedregotten will tell us. Amedia is not a unique case, there have been many similar examples in recent years in media companies, both for ransomware attacks and for stealing personal information of subscribers and employees.
The German news agency dpa and the consulting firm Schickler launched the DRIVE project in 2020 in partnership with some 20 German newspaper groups (local and regional press). This collaboration focuses on digital subscriptions and joint experimentation to enable publishers to learn from each other about their users’ behaviour and expectations, and of course how to encourage them to subscribe or stay subscribed. The result of this cooperation is an incredible wealth of data and analysis… And a big question: how do we exploit the findings from their benchmarking into the newsrooms of the project partners to make an impact?”
In Poland, Newonce is a media company focusing on urban culture. Danuta Bregula is a recognised digital subscription specialist, but she has opted for a membership strategy when she joined the company a year ago. Does this have anything to do with Newonce’s Gen Z audience?
Maximising revenue benefits from news-driven boosts to readership by driving habits and converting to paid readership.
After launching their first static paywall in 2013, Polaris Media sør with their home base in southern Norway serving local news across 21 regional newspapers, recognized a huge opportunity to improve how subscription offers fit into their user journey. They launched their first dynamic paywall with Piano in 2019 and supercharged their capabilities to tailor the look and feel, run several paywalls simultaneously, show content to different audience segments and more. In this session, Piano will discuss how Polaris media Sør path to defining what makes a good paywall and the steps they’ve taken to show the right message at the right time to the right audience.
Join us and continue the good conversation with fellow participants and speakers while enjoying Norwegian delights!
“We’re a small team so we rely on big bets and automation” says Therese Grieves. How do they work on one experiment at a time in order to create compelling and effective onboarding, what tests and analysis are they running to create habits and what are they doing in terms of holdback and antichurn in order to get people to stay?
Every seventh conversion on Aftenposten results from someone hitting their paywall. This makes them reliant on articles that invoke such a high level of interest that people want to purchase to read it. It also relies so heavily on the piece of content being so interesting that translating that interest to the rest of their offering becomes a challenge. So how can they create more channels for generating sales that rely on the customers’ interest in Aftenposten as opposed to interest in one piece of content.
Smartocto is well known for its actionable content analytics system that calculates the best scenario for every story. Over 250 newsrooms across the globe love to work with their unique and smart notifications, helping them to optimise their editorial efforts. Smartocto also invested – together with former BBC editor Dmitry Shishkin – in understanding the User Needs approach. They have developed new notifications to help newsrooms understand what specific follow-ups – based on BBC’s User Need Model – they should write. In the keynote, smartocto, together with one of their Dutch clients Omroep Brabant, will dive into their fascinating User Need project. They will explain how it led to the revolutionary development of smartify, and how they support newsrooms like Omroep Brabant by not only showing them – in real time – what to do better but also what not to do! How smartocto helps newsrooms make better decisions is the keynote you just have to see!
Experimentation is an important part of innovation and that has been true at the Financial Times. It is both an art and a science and therefore having the right framework is extremely important for success.