01 - 02 June 2022

Digital Media Europe 2022

Register here!


June 1 Wednesday


Registration opens


Introductions and Welcome!

Deputy Director, Digital Revenue Network, WAN-IFRA, France
Product Director, VG, Norway

Time to meet your colleagues!


Cybersecurity and the lessons to be learned from Amedia's experience

On the night of Tuesday 28 December 2021, Amedia, one of Norway’s largest media companies, was hit by a “severe” cyber attack and was forced to shut down its IT systems. What happened next is the story Pål Nedregotten will tell us. Amedia is not a unique case, there have been many similar examples in recent years in media companies, both for ransomware attacks and for stealing personal information of subscribers and employees.

Head of Communications and Event, Norwegian Media Businesses' Association, Norway
Executive Vice President, Amedia AS, Norway

A very unique cooperation to better serve audiences

The German news agency dpa and the consulting firm Schickler launched the DRIVE project in 2020 in partnership with some 20 German newspaper groups (local and regional press). This collaboration focuses on digital subscriptions and joint experimentation to enable publishers to learn from each other about their users’ behaviour and expectations, and of course how to encourage them to subscribe or stay subscribed. The result of this cooperation is an incredible wealth of data and analysis… And a big question: how do we  exploit the findings from their benchmarking into the newsrooms of the project partners to make an impact?”

Head of Performing Content, dpa infocom GmbH, Germany

Networking Coffee Break


Building a membership strategy at Newonce 

In Poland, Newonce is a media company focusing on urban culture. Danuta Bregula is a recognised digital subscription specialist, but she has opted for a membership strategy when she joined the company a year ago. Does this have anything to do with Newonce’s Gen Z audience?

Consultant and former Director of Business Development and Membership Strategy, newonce.media,Poland

Networking lunch and discussions


Parallel Breakout Session: Converting readership spikes into long term value

Maximising revenue benefits from news-driven boosts to readership by driving habits and converting to paid readership.

Commercial Partnerships Director for EMEA , Dow Jones International - The Wall Street Journal, United Kingdom

How Polaris Media Sør supercharged digital subscriptions with a dynamic paywall and user-centered design

After launching their first static paywall in 2013, Polaris Media sør with their home base in southern Norway serving local news across 21 regional newspapers, recognized a huge opportunity to improve how subscription offers fit into their user journey. They launched their first dynamic paywall with Piano in 2019 and supercharged their capabilities to tailor the look and feel, run several paywalls simultaneously, show content to different audience segments and more. In this session, Piano will discuss how Polaris media Sør path to defining what makes a good paywall and the steps they’ve taken to show the right message at the right time to the right audience.

Digital Marketing, Polaris Media, Norway
General Manager Norway, Piano, Norway

Different facets of the Guardian's consumer revenue strategy

Managing Director of Consumer Revenues & Publishing, Guardian News & Media, United Kingdom

Key actions that have fuelled super growth in Le Monde subscriptions

Vice President of Subscriptions, Le Monde, France

How Germany's largest newspaper, Bild, is increasing AND retaining their subscribers

Director Premium, BILDplus, Axel Springer

Open Mic Session with the audience and the panel speakers on growing digital subscriptions

Principal and Head of APAC, FT Strategies, UK

Coffee Break


Retention Strategies: lessons learnt and implemented across the customer journey in the face of rapidly evolving reader habits

Head of Customer Journey Management, Neue Zürcher Zeitung, Switzerland
Deputy Director of Product, UX and Audience, Le Monde, France

Networking Drinks

Join us and continue the good conversation with fellow participants and speakers while enjoying Norwegian delights!

June 2 Thursday


Welcome Back! Breakfast session with El Español and Marfeel: New ways of handling data in the newsroom and the paradigm shift of the loyalty funnel

CMO and Sales VP, Marfeel, Spain

Group discussions on the learnings from the first day


Guide the writing process, better understand why certain content performs better

Product manager, Schibsted Product & Technology AB, Norway

Onboarding, habits and retention.

“We’re a small team so we rely on big bets and automation” says Therese Grieves. How do they work on one experiment at a time in order to create compelling and effective onboarding, what tests and analysis are they running to create habits and what are they doing in terms of holdback and antichurn in order to get people to stay?

Deputy Director, Digital Revenue Network, WAN-IFRA, France
CX Lead, Schibsted, Norway

How Aftenposten is trying to sell to retain

Every seventh conversion on Aftenposten results from someone hitting their paywall. This makes them reliant on articles that invoke such a high level of interest that people want to purchase to read it. It also relies so heavily on the piece of content being so interesting that translating that interest to the rest of their offering becomes a challenge. So how can they create more channels for generating sales that rely on the customers’ interest in Aftenposten as opposed to interest in one piece of content.

Deputy Director, Digital Revenue Network, WAN-IFRA, France

How content analytics drives decision-making in the newsroom

Smartocto is well known for its actionable content analytics system that calculates the best scenario for every story. Over 250 newsrooms across the globe love to work with their unique and smart notifications, helping them to optimise their editorial efforts. Smartocto also invested – together with former BBC editor Dmitry Shishkin – in understanding the User Needs approach. They have developed new notifications to help newsrooms understand what specific follow-ups – based on BBC’s User Need Model – they should write. In the keynote, smartocto, together with one of their Dutch clients Omroep Brabant, will dive into their fascinating User Need project. They will explain how it led to the revolutionary development of smartify, and how they support newsrooms like Omroep Brabant by not only showing them – in real time – what to do better but also what not to do! How smartocto helps newsrooms make better decisions is the keynote you just have to see!

Founder and CMO, smartocto, The Netherlands
Editor in Chief, Omroep Brabant, The Netherlands

Networking lunch and Discussions


GNI Digital Growth Programme

The News Consumer Insights mission is to transform data into actionable recommendations to help News publishers thrive. Based on your Google Analytics data, and our news industry benchmark collected from 1000+ publisher sites, our award-winning insights tool provides specific recommendations for Reader Engagement and Reader Revenue growth, which you’ll learn more about in this session. Questions about starting or working on consumer revenue models? Nicole’s team offers an immersive workshop, NCI Shift, which is a collaborative peer-to-peer discussion format that has rolling applications if you’re ready to dive deep!
Global News Consumer Insights Lead, Google, USA

Audio strategy: producing great podcasts, integrating them in the publisher’s revenue strategy

Country Manager Norway, PodMe, Norway

A/B testing: recommendations from FT Strategies and open questions with their senior manager Sabrina Daryanani

Experimentation is an important part of innovation and that has been true at the Financial Times. It is both an art and a science and therefore having the right framework is extremely important for success.

Principal and Head of APAC, FT Strategies, UK

Wrap up and conclusions


Review our Digital Media Conferences 2022 brochure with all our sponsorship opportunities and e-mail maria.belem@wan-ifra.org to learn more on the best way to showcase your brand at our Digital Media Europe in Oslo, Norway.

Platinum Sponsor

Premium Sponsor


Contact us for more information!

Virginia Melero

Senior Project Manager - Digital Revenue Network


Frankfurt am Main

Maria Belém

Dep. Sales Director Global Events