Digital Media Europe 2022

Danuta is an Executive Board Member and Director of Business Development and membership Strategy at newonce.media, an ”urban culture powerhouse” from Poland, targeting millennials and Gen Z. She oversees their paid content strategy, premium podcasts production and editorial teams, data and research, bringing in best practices in digital operations. In December 2021 newonce launched their first subscription-based product. Previously, she was Director of Subscription Strategy at Gazeta Wyborcza, Poland’s largest opinion-making newspaper, responsible for digital subscribers’ growth and revenue, performance marketing in digital and its paying audience engagement. Under her supervision, the number of digital-only subscribers of Gazeta Wyborcza reached 260,000 in 2020.

Alexian is the Chief Marketing Officer and Sales VP at Marfeel. He has over 8 years of experience at the senior executive level, and in his current roles in both marketing and sales, he focuses on creating a sales integrated marketing strategy to make their B2B targeting as successful as possible. Alexian has been a member of the Forbes Communications Council since 2018 and before joining Marfeel was a Professor of Marketing at Geneva Business School.

Sabrina is a Senior Manager at FT Strategies with over 10 years in digital transformation. Prior to joining FT Strategies, she worked in senior global roles for publishers such as The Economist, Condé Nast and The Wall Street Journal, driving revenue growth through improved customer experience, retention strategies and audience insight and has also provided strategic guidance across other industries including e-commerce, media and financial services.

Katja is Head of Performing Content at the German Press Agency, dpa. In the data science project DRIVE, she works with 20 german und austrian regional media houses to understand users, offer them personalized content and turn them into loyal subscribers. She recently launched a data-informed product, dpa-Themenwelten. It’s the first digital product at the German Press Agency to boost reader engagement. With it, dpa is actively supporting media houses in increasing their digital subscriptions. Katja is an experienced editor, previously she worked as a product manager at dpa.

Richard Furness was appointed Managing Director of customer engagement and business development at the Guardian in 2021. In his role he is also focused on building a strategy for the multimedia portfolio and reader revenue opportunities across the company.

Before stepping into his current role, Richard served as managing director of consumer revenues and publishing and has worked at the Guardian since 1998. He has previously held roles as director of publishing and director of marketing, brand and engagement.

Nashua Gallagher is a global audience conversion and content strategist specialized in driving subscriptions in the digital environment. She is the Head of Customer Journey Management at Neue Zürcher Zeitung, based in Zurich and responsible for subscription growth. Nashua was previously based in Hong Kong, as Head of Marketing Strategy, APAC responsible for paid B2C subscription growth for the Financial Times. Nashua is a passionate integrated marketer with over a decade of experience in media, having also previously worked at The Economist and Cartoon Network (Turner Broadcasting Systems).

Sidney Glastad is in charge of lead growth and target groups at Schibsted. He was previously the Acquisition Manager at Aftenposten, in charge of the paper’s subscription strategy and the subscription team’s engagement with the editorial department

Therese is the CX Lead at Schibsted focusing on improving the customer journey to increase the loyalty and reduce churn among their subscriber base. Therese has a background in digital marketing and previously worked as Digital Sales and Performance manager at DNB, and Digital Activation Lead at Carat.

Deputy Director of Product, UX and Audience at Le Monde, Quentin has previously managed product teams for start-ups and large companies in various fields such as online music, e-commerce and transport. Result-oriented, and passionate about media and new usages, Quentin recently joined Le Monde’s teams to support the newspaper in its transformation, which places the digital product at the heart of the organisation, with the aim of offering its readers a unique and differentiating experience.

Jeremy’s current role is leading the development of Create, the major editing tool used by journalists across Schibsted brands. He has worked with Innovation and market shifting Product Management for over 25 years. This has included working in areas such as mobile data services, payments, and customer services. Machine learning has become a strong interest over the latest few positions and Jeremy worked with projects around forecasting and recommendations.

Daniel started his career as a journalist, working as a reporter for newspapers and radio stations. After his MBA in Media Management, he joined the digital product management of RTL, Germany’s biggest private TV-Network. Since 2013, Daniel is building and meanwhile leading the paid content business of Axel Springer’s BILD, which now counts more than 600.000 digital subscribers.

Pål Nedregotten is Executive Vice President in charge of Product, Editorial and Subscriptions development, including Tech & Data at Amedia, which is with its 79 newspapers Norway’s largest local media publisher. He’s previously held various leading positions at the company at the crossroads between technology, product development and journalism.   At Amedia, he has since 2013 been central in developing and rolling out the company’s centralised login solution, digital subscription strategy and data strategy.

Trine Ohrberg is head of communications and event at the Norwegian Media Businesses’ Association. She has a background as a journalist, and is currently creating conferences, events, study trips for top management in Norwegian media companies – she is also an experienced presenter and hosts a number of different events. Trine is the head of the jury of Norway’s largest media and journalism competition. She works actively with leadership development and diversity in the media industry, and has, among other things, developed a mentoring program to increase the proportion of women in top management in Norwegian media companies.

Ola Stenberg took up the position of Product Director in 2019. He is the line manager for the product and technology teams in VG. Ola has worked in various roles in VG since 2004, including  development editor and before that  as editorial manager of VGTV. Stenberg has also worked for NTB and Hamar Arbeiderblad, among others. He sits on the management teams of VG and Schibsted News Media Product and Tech.

Anne is the Vice President of Subscriptions at Le Monde. Previously she was responsible for subscription acquisition and held the role of Product Manager for Digital Subscriptions. Before joining Le Monde, she worked at Universal Pictures as a Product Marketing Manager in the Paris office and has worked at Warner Bros and TF1.

Nils Riise is General Manager, Nordics, at Piano, the digital experience platform that empowers every team to understand and influence customer behavior. With a background in martech focused on programmatic, personalization and subscription management, Nils leads Piano’s operation in the Nordics countries, responsible for the company’s continued growth in the region. Nils holds a degree in international marketing from BI Norwegian Business School and lives in Oslo, Norway with his dog and girlfriend.

Helene works with digital marketing, conversion rate optimization and sales, related to Consumer business. Customer journey, user experience and innovation are my passion. Her ultimate goal is to increase subscription sales by enhancing the user experience, combining design and tech. The last three years she have been investigating the importance and potential of the paywall, in relation to subscription sales.

Renzo Veenstra is Editor in Chief at Omroep Brabant, the largest dutch regional broadcaster with over 26M online visitors (web & app) per month. Omroep Brabants works for over 4 years with the editorial analytic solutions of smartocto. Renzo has extensive media experience and was previously editor-in-chief/newsreader at ANP (the Dutch press agency), a reporter for various news programs and a substitute presenter on national radio.

Rutger Verhoeven is Founder and CMO of smartocto. Former Head of Digital at BNNVARA – a large Dutch national broadcaster. Rutger has vast experience in serious gaming and education. Previously worked as a publisher for educational children’s magazines (i.e. National Geographic Junior) and numerous award-winning digital innovations.

Kristin is the Country Manager for Norway at PodMe, a podcast subscription platform owned by Schibsted. Previously, she worked as Head of Strategy and Project Management for Schibsted News Media and as a Strategy Consultant for Accenture. She holds a Master of Science in Economics and Business Administration from the Norwegian School of Economics (NHH).