Building successful digital products & offers
Digital Media Europe is one of the largest European conferences for digital news subscription, premium advertising and local media. Digital reader revenue continues to be one of the most sought-after revenue streams for big and small publishers. Never before have we heard so many publishers talking about the urgency to speed up the shift from a print-based revenue structure to one based on digital. The pressure to reduce industrial costs is palpable and enormous. So increasing digital revenues takes on even greater importance. It also means creating targeted and competitive digital products (both in terms of quality and pricing strategies) and supporting business teams in a race to win advertisers’ and consumers’ budgets.
Digital Media Europe will showcase publishers’ initiatives that are paying dividends – with their audiences and their bottom line. #DME23 will not lose sight of the importance of innovation, or how to identify and manage risk in areas where development is necessary (e.g., video).
So mark your calendars and get ready for another round of dazzling debates, insightful cases, and immediate takeaways. For the first time, we will combine Digital Media Europe with our Data Science Day, a new format on the importance of data as a basis for media business models of the future. Experts from WAN-IFRA’s Data Science Group will come together with other specialists and discuss the hottest topics. Just be part of this panel!