Digital Media LATAM 2023

Adsmovil is a technology company in the advertising sector that allows the purchase of programmatic multiscreen advertising based on online and offline data segmentation; which allows advertisers and agencies to create and impact audiences to connect with their target audience in a more effective way. The backbone of our platform is the audience planner, which allows us to plan, create and activate audiences. In Latin America we have detailed data on more than 300 million people.

Arc XP is a cloud-native digital experience platform that enables media and entertainment organizations to create and distribute content, drive digital commerce and subscriptions, and deliver powerful multichannel experiences.

Providing everything needed to efficiently create, manage and deliver content at scale in one solution, Arc XP is trusted by many of the world’s largest media organizations to run their site experience and enable the publishing of tens of thousands of pieces of content each day. We enable our clients to shift their focus from day-to-day operations to delivering deeper, more valuable audience relationships.

Learn more at www.arcxp.com.

Chartbeat is the leading content intelligence platform, empowering media companies with data to build loyal audiences with real-time and historical analytics across desktop, social, and mobile platforms.

Chartbeat helps media companies understand what, within their content, is keeping people engaged. Tracking over 50 billion pageviews across more than 70 countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading organizations understand, measure, and build value from the attention earned by their content.

Dosunos is a company specialized in media services.
Dedicated to turn into reality transversal strategies of growth and innovation with the premise and innovation with the premise of: “making media happen”.
Dosunos focuses on providing mentoring and strategy development in key areas such as product, technology, human capital, monetization, data and business with the objective of helping media companies achieve success.

The company provides services in Argentina, Uruguay, Chile, Mexico,
Colombia and the Dominican Republic and has a portfolio that includes recognized industry brands throughout the region such as Google, News, News Product Alliance (NPA), Infobae, Paramount, El Observador, DirecTV, B2B Latam and Diario Libre, among others.

Since 2022, dosunos has been leading the “User Experience and Product
implemented jointly by ADEPA and Google News Initiative in Argentina.
Google News Initiative in Argentina. This plan was also extended to Chile She also coordinates the team of mentors in the “Impulso Local 2021” program “Impulso Local 2021, 2022-2023”, together with Meta and ADEPA.

The company, founded in 2011, is made up of a team of professionals committed to serving professionals committed to the mission of serving the media with expertise and high-quality experience and high quality services, accompanied by the best expertise, technology, training and creative talent,
technology, training and creative talent.

The most relevant information, international and local current affairs of greatest interest, honesty, credibility, technology and constant effort.

These are the key ingredients that make EFE a leading provider for multimedia content in Spanish and an international benchmark in the news sector.

EFE produces over 6,500 contents a day and distributes 3 million news per year supported in a network of specialized professionals who work 24h per day and 7 days per week in 110 countries.

Updating, development and innovation are the day-by-day challenges in a company with a track record of more than 80 years adapting to the changing times, trends and communication means to bring the most demanded formats to today’s audience.

The Google News Initiative is Google’s effort to work with the news industry to help journalism thrive in the digital age. Our efforts focus on three pillars: working with the news industry to evolve their business models and drive sustainable growth, elevating quality journalism and empowering news organizations with new technology.

Within the Google News Initiative, the GNI Digital Growth Programme has been designed with industry experts and news publishers to support small and medium publishers grow their digital publishing business. From free interactive workshops, to in-depth labs in multiple European languages, news publishers can learn more ways to develop their digital presence, grow their audience online and strengthen their revenue strategy.

Marfeel’s Analytics Platform unlocks the full potential of your content, your audiences, your subscribers and your social networks. It builds synergies and alignment across teams with data-informed decisions.

Attract more visitors and revenue increasing your engagement, subscribers and advertisement performance.

Get your free real-time analytics solution at marfeel.com. Install the one-line script while being respectful of your users’ privacy, GDPR compliant by default.

MGID is a global advertising platform that helps brands reach unique local audiences at scale. It uses AI-based technology that prioritizes privacy to serve relevant, high-quality ads in brand-safe environments.
The company offers a variety of ad formats, including native, display and video, to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.

Protecmedia is the software company of choice for the media industry since 1979. We offer the most innovative solutions for rich content, news, advertising, media analytics, subscriptions and digital asset management.

Close cooperation with our clients and independent media advisors has led us to be pioneers in the use of Artificial Intelligence and Machine Learning to simplify processes for the art of news-making.

As long-term members of the WAN-IFRA Association, we highly value our membership as it gives us a broad view of the digital and print media worldwide challenges. Their community offers a perspective of the innovation needed today to ensure the future of the industry.

With offices in Spain, France, Germany, Portugal and Chile, Protecmedia offers a 24/7 multilingual support service worldwide. Our team of consultants, developers, media and content experts keeps improving to better serve our clients pivot with the everchanging market requirements

Publimetro is one of the Top 5 general information newspapers in the country.
With coverage in 8 states in all regions of the Mexican Republic, we keep our audience updated through ‘digestible content’ that readers can consume freely and easily, anytime and anywhere through our print and digital editions, as well as our social media channels.
We cover exclusive and topical issues at international, national and local levels, making us a window to access content and advertising of all kinds, as well as a key B2C and B2B ally.
We offer an ideal balance between reach, impact and relevant content to serve the general and particular interests of audiences, achieving a leading position as a multiplatform global newspaper in the media ecosystem.
Regards

S2i is a leading company in software for sales and CRM in the media sector. A leader in the Spanish Market, S2i is currently growing in Latin America, offering solutions that adapt to the dynamics of the market and the specific needs of the media sector.

Our comprehensive ÜNA S2i platform integrates PRINT, DIGITAL and Radio/TV in a single interface, providing our customers with a versatile and efficient tool to optimise their marketing and commercial management operations, advertising revenue management, distribution and subscriptions, as well as all their analytics in a single solution.

We are committed to excellence and this is reflected in our cloud-based solutions-as-a-service offering, ensuring flexibility and accessibility anytime, anywhere.

Our solutions are integrated with major market players such as Google Ad Manager, Piano, SAP R/3, Salesforce and leading SSPs. This strategic collaboration allows us to offer our clients a complete and efficient experience, ensuring interoperability and maximising revenue opportunities.

Seedtag is the leading Contextual Advertising Company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual A.I. allows brands to engage with consumers within their universe of interest on a cookie-free basis.

Seedtag was founded in Madrid in 2014 by two ex-Googlers who wanted to get the most out of editorial images and to this day it is a global company that has more than 300 employees and an important international presence with offices in Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE and the US.

Taboola generates recommendations on the open web, helping people discover things they might like. The company’s AI-powered platform is used by digital publishers, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the world’s leading digital properties, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

More than 15,000 advertisers use Taboola to reach more than 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in driving e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands such as Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at www.taboola.com/es and follow @Taboola en Español on LinkedIn.

Teads operates a leading, cloud-based, end-to-end technology platform that
enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, our modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.
For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users* in brand-safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.
For more information, visit: www.teads.com

Xalok is a comprehensive technology platform for digital content management leader in LATAM and Spain. It is a tool designed to create and distribute content generated by media and digital publishers.

Among its clients are the main media in Latin America: Clarín in Argentina, El Tiempo in Colombia, Milenio, Crónica and La Razón in Mexico, Listín Diario in Dominican Republic, El País in Uruguay and Lance in Brazil, among others; and also the European media Corriere della Sera and Gazzetta dello Sport (RCS Mediagrup-Itaila), La Vanguardia, Mundo Deportivo and RAC1 (Grupo Godó), El Mundo and Expansión (Grupo Unidad Editorial), 20 Minutos, Heraldo de Aragón and La Información (Grupo Henneo), Diario de Navarra, El Debate, Grupo Zinet Media and Edigrup, among others.