News media business is going through a course correction in its revenue trajectory, caused to a large extent by the impact on business accelerated by pandemic. More and more media organisation are now looking at digital reader subscription as a serious revenue for their future. Indeed the new race for growth in digital subscription has just begun.
Publishers are trying to secure stable growth and working on ways to increase their loyal readers. In this webinar, we will hear successful case studies from Indian publishers on how they are acing the subscription game, the path they have taken to make users subscribe, the content that sell and their journey so far.