The 12th edition of Digital Media Conference for insights on digital revenue and technology.
ProthomAlo.com is the number one Bangla website in the world with more than 30 million visits per month. They garner over 70% of the total revenue from portal and app-based advertisement among all local publishers in Bangladesh. What is the secret sauce they use to maximise revenue from advertising and beyond. And the trends and advertising formats they practice.
InShorts is an early adapter of AI in personalising news experience. An update on where they are today and how it has helped them over the years.
The consumption of Short Form Video (SFV) has leapfrogged in India. An estimated more than 60% internet users consume stories in the form of SFV. A look at what makes a good SFV and the insights in engaging Gen Z.
My Country Talks, the editorial initiative from Die Zeit, Germany is an innovative case of audience engagement at scale and connected readers with opposing views from across Germany to foster mutual understanding. In June this year, it will connect readers around the world with a unique global media alliance.
VG, Norway is making strides in retaining young users, who were increasingly becoming news avoiders, with initiatives including a news app (that grew and failed!), personalising news content for other platforms, using AI to tailor articles for young readers, leading to increase in engagement and subscriptions.
Creative intelligence tool for journalists and newsrooms helps journalists to discover new angles, introduce new content, and connect with more diverse voices. Aided with AI capabilities, research-based algorithms and features offer insights and ideas that can inspire new directions and fresh perspectives.
A round up of digital subscription success in Scandinavia. When it comes to digital subscription, Scandinavian publishers have had the most success with it. What makes them tick, the different models these publishers followed, and the lessons for South Asian publishers.
News media companies sitting over large amount of data are looking ways to harness the data for better decision making. Setting up a strong data analytics team is a vital cog to accomplish it and requires proper definition and goals. What is takes to set up data teams.
Customer data analytics for advertising and reader engagement. What and how of the challenges to address.