16 - 17 March 2023
New Delhi
India

Digital Media India 2023

The 12th edition of Digital Media Conference for insights on digital revenue and technology.

Programme

Digital Media India 2023

March 16 Thursday

10:00

Welcome and Opening remarks.

Keynote
Managing Director, WAN-IFRA South Asia
10:10

Presidential address

Keynote
President of Henneo, President of WAN-IFRA, Spain
10:20

Keynote: Innovation in news media – World Report 2023

Speakers
Senior Consultant, Innovation Media Consulting Group, United Kingdom
10:50

Networking break

11:15

CEOs Panel

Towards sustainable and diversified media business. Where to bet our futures.

Chair
Managing Director and CEO, The Quint, India
Speakers
CEO-The Hindu Group
CEO, Jagran New Media, India
CEO, Manorama Online
12:15

Rise of language journalism in India and some of the best practices from Lallantop to engage with the audience and monetise content

Speakers
Editor - The Lallantop
13:00

Lunch

14:00

Revenue Track

ProthomAlo.com is the number one Bangla website in the world with more than 30 million visits per month. They garner over 70% of the total revenue from portal and app-based advertisement among all local publishers in Bangladesh. What is the secret sauce they use to maximise revenue from advertising and beyond. And the trends and advertising formats they practice.

Speakers
Chief Business Officer | Prothom Alo Digital
14:30

Pricing strategy plays an important role in the maximising digital revenue. The Times of India follows data-driven dynamic pricing and this strategy has paid rich dividends. What is the success secret of this strategy?

Speakers
Vice President - Revenue Strategy, Times Internet Ltd.
15:00

Preparing for cookie-less world, and initiatives to get first-party data. A look at the best practices.

Speakers
Senior General Manager - Marketing, Manorama Online
14:00

Technology Track

InShorts is an early adapter of AI in personalising news experience. An update on where they are today and how it has helped them over the years.

Moderator
Chief Technology Officer, ABP Pvt Ltd
Speakers
Co-founder of Inshorts and Public app
Vice President and Business Head - Digital, The Hindu Group
14:30

ChatGPT and the world of AI is making great strides in newsroom operations. What are the potential use cases for media business and where to start with AI in newsrooms.

Speakers
Senior Research Writer at INDIAai (Govt. of India), National AI Portal of India at NASSCOM
15:00

CMS play an important role in the content strategy of news publishers, with their ability to make stories discoverable at the right time and serve stories that readers want to read. A presentation on the best practice.

Speakers
Business Head, Sakal Digital.
Sponsored by Quintype.
15:30

Networking break

16:00

Presentation of South Asian Digital Media Awards 2023

16:45

Winners talk

SDMA’s Best News Website Award winner presents their strategies to convert casual readers to loyal readers and the insights from their recent coverage of British PM Rishi Sunak’s first week in office.

Chair
Executive Editor, The Quint, India
17:15

End of day one

March 17 Friday

09:30

Revenue Track

The consumption of Short Form Video (SFV) has leapfrogged in India. An estimated more than 60% internet users consume stories in the form of SFV. A look at what makes a good SFV and the insights in engaging Gen Z.

Moderator
Editor- Times Internet
Speakers
VP & Editor-In-Chief at Brut India
10:00

My Country Talks, the editorial initiative from Die Zeit, Germany is an innovative case of audience engagement at scale and connected readers with opposing views from across Germany to foster mutual understanding. In June this year, it will connect readers around the world with a unique global media alliance.

Speakers
Hanna-Israel
Head of My Country Talks, ZEIT ONLINE, Germany
10:30

VG, Norway is making strides in retaining young users, who were increasingly becoming news avoiders, with initiatives including a news app (that grew and failed!), personalising news content for other platforms, using AI to tailor articles for young readers, leading to increase in engagement and subscriptions.

Speakers
User experience lead - Verdens Gang Norway
09:30

Technology Track

Selection of content management system (CMS) is often a complex step and must be future ready. What to look for in choosing the right CMS.

Speakers
Chief Product & Technology Officer - HT Media Ltd.
10:00

Creative intelligence tool for journalists and newsrooms helps journalists to discover new angles, introduce new content, and connect with more diverse voices. Aided with AI capabilities, research-based algorithms and features offer insights and ideas that can inspire new directions and fresh perspectives.

Speakers
Chief Technology Officer of CebAI
10:30

Panel

AI, what to make out of it, the good and bad.

Chair
Founding Editor, The Wire
Speakers
Founder - CEO ConsCent.ai.
Head, Audience Growth & Platforms, Network 18 Group
11:00

Networking break

11:30

Revenue Track

A round up of digital subscription success in Scandinavia. When it comes to digital subscription, Scandinavian publishers have had the most success with it. What makes them tick, the different models these publishers followed, and the lessons for South Asian publishers.

Speakers
Independent Media Consultant, Sweden / Member of WAN-IFRA Expert Panel
12:00

Indian Express started premium sections in their portal that resulted in dramatic increase in its digital subscription numbers. What are the success secrets to add new subscribers, and importantly retain existing subscribers.

Speakers
Editor New Media & Business Head, Indianexpress.com, India
12:30

Audience first journalism and mini-publisher model of Blick Group. Blick Group’s experiences and insights from Table Stakes Europe Programme conceived to help drive digital revenue growth.

Speakers
Head of Vertical Hub, Blick Group, Switzerland
11:30

Technology Track

News media companies sitting over large amount of data are looking ways to harness the data for better decision making. Setting up a strong data analytics team is a vital cog to accomplish it and requires proper definition and goals. What is takes to set up data teams.

Speakers
Vice President - Data and Analytics, The Hindu
12:00

Dong-A Ilbo, South Korea’s leading media group since 1920, harnesses data to attract new audiences and engages them in various ways. What are the major initiatives, and how’s the impact.

Speakers
Head of Digital Innovation, Dong-A Ilbo, South Korea
12:30

Customer data analytics for advertising and reader engagement. What and how of the challenges to address.

13:00

Lunch

14:00

Success stories in subscription. How Kuku FM, the app based podcast platform has managed to get 4 million downloads and more than 1 million paid subscribers. What are the growth strategies of Kuku FM and how they managed to beat the odds.

Speakers
Co-Founder & CEO - Kuku FM
14:40

Web 3, the decentralised web – what is it about and its impact on the future of news media business.

Speakers
Founder and Editor of MediaNama
15:20

What are the future technologies that can sustain the diverse, trusted, vibrant publishing ecosystem audiences demand, and help to underpin open and liberal societies.

Speakers
Chief Technology Officer, SPH Media, Singapore
16:00

End of the conference

Sponsors

Gold Sponsor

Bronze Sponsor

Supporting publishers

Contact

Thai Anban Chokkalingam

Manager - Business Development

thai.anban@wan-ifra.org

Chennai, India