The 12th edition of Digital Media Conference for insights on digital revenue and technology.
Rise of language journalism in India and some of the best practices from Lallantop to engage with the audience and monetise content
ProthomAlo.com is the number one Bangla website in the world with more than 30 million visits per month. They garner over 70% of the total revenue from portal and app-based advertisement among all local publishers in Bangladesh. What is the secret sauce they use to maximise revenue from advertising and beyond. And the trends and advertising formats they practice.
Pricing strategy plays an important role in the maximising digital revenue. The Times of India follows data-driven dynamic pricing and this strategy has paid rich dividends. What is the success secret of this strategy?
Preparing for cookie-less world, and initiatives to get first-party data. A look at the best practices.
InShorts is an early adapter of AI in personalising news experience. An update on where they are today and how it has helped them over the years.
ChatGPT and the world of AI is making great strides in newsroom operations. What are the potential use cases for media business and where to start with AI in newsrooms.
CMS play an important role in the content strategy of news publishers, with their ability to make stories discoverable at the right time and serve stories that readers want to read. A presentation on the best practice.
SDMA’s Best News Website Award winner presents their strategies to convert casual readers to loyal readers and the insights from their recent coverage of British PM Rishi Sunak’s first week in office.
The consumption of Short Form Video (SFV) has leapfrogged in India. An estimated more than 60% internet users consume stories in the form of SFV. A look at what makes a good SFV and the insights in engaging Gen Z.
My Country Talks, the editorial initiative from Die Zeit, Germany is an innovative case of audience engagement at scale and connected readers with opposing views from across Germany to foster mutual understanding. In June this year, it will connect readers around the world with a unique global media alliance.
VG, Norway is making strides in retaining young users, who were increasingly becoming news avoiders, with initiatives including a news app (that grew and failed!), personalising news content for other platforms, using AI to tailor articles for young readers, leading to increase in engagement and subscriptions.
Selection of content management system (CMS) is often a complex step and must be future ready. What to look for in choosing the right CMS.
Creative intelligence tool for journalists and newsrooms helps journalists to discover new angles, introduce new content, and connect with more diverse voices. Aided with AI capabilities, research-based algorithms and features offer insights and ideas that can inspire new directions and fresh perspectives.
A round up of digital subscription success in Scandinavia. When it comes to digital subscription, Scandinavian publishers have had the most success with it. What makes them tick, the different models these publishers followed, and the lessons for South Asian publishers.
Indian Express started premium sections in their portal that resulted in dramatic increase in its digital subscription numbers. What are the success secrets to add new subscribers, and importantly retain existing subscribers.
Audience first journalism and mini-publisher model of Blick Group. Blick Group’s experiences and insights from Table Stakes Europe Programme conceived to help drive digital revenue growth.
News media companies sitting over large amount of data are looking ways to harness the data for better decision making. Setting up a strong data analytics team is a vital cog to accomplish it and requires proper definition and goals. What is takes to set up data teams.
Dong-A Ilbo, South Korea’s leading media group since 1920, harnesses data to attract new audiences and engages them in various ways. What are the major initiatives, and how’s the impact.
Customer data analytics for advertising and reader engagement. What and how of the challenges to address.
Success stories in subscription. How Kuku FM, the app based podcast platform has managed to get 4 million downloads and more than 1 million paid subscribers. What are the growth strategies of Kuku FM and how they managed to beat the odds.
Web 3, the decentralised web – what is it about and its impact on the future of news media business.
What are the future technologies that can sustain the diverse, trusted, vibrant publishing ecosystem audiences demand, and help to underpin open and liberal societies.