Digital Media India 2025

MASTERCLASS: Audience Engagement

Date: 16 June 2025 . Time: 10 am – 4 pm

From traffic to transformation: The new rules of audience engagement

In this high-impact, hands-on workshop, you’ll discover how the world’s most successful publishers are building deep, lasting relationships with their audiences — not just chasing clicks.

You’ll learn what real engagement looks like, why loyalty beats reach, and how to create content, products and strategies that drive habit and revenue.

Led by global experts, Alan Hunter and Michael Brunt, with a track record of transforming news businesses, this is not just another workshop: it’s a wake-up call — and your blueprint for survival in the new digital era.

The programme

• The end of the traffic era – why engagement now matters more than reach
• Measuring what matters – finding the real signals of loyalty
• Building habits through content – creating journalism that drives daily return
• Knowing your audience – using behavioural insights to fuel growth
• Turning engagement into revenue – converting loyalty into sustainable income
• Your 90-day engagement plan – fast, practical steps to transform your strategy

Register now: https://forms.gle/8ZVG2epBJFs59gEBA