Co-founder HBM Advisory, UK / Member of WAN-IFRA Expert Panel
16:00
End of Masterclass
June 17 Tuesday
10:00
Welcome and Opening remarks
10:05
Opening keynote: Key drivers of digital transformation. The strategies that worked in the changing media landscape and the plans for the future.
10:45
Roundtable: Shaping the narrative of digital news media business. The business strategies and operating model for sustainable growth.
11:30
Networking break
12:00
From legacy to leading edge: A framework for transforming newsrooms in digital age.
12:45
Lunch break
14:00
Digital subscription strategies and the journey to winning ‘Gold’ award at Digital Media Awards South Asia. A case study.
Revenue Track
14:30
Product thinking in news media business to drive digital revenue. Case study of developing new products, and successfully managing them.
Revenue Track
15:00
Networking break
15:30
From viewers to value: Innovative strategies to capture deeper audience attention and unlock new revenue streams.
Revenue Track
16:00
Audience engagement case study and presentation of one of top three news websites in the world. A guide to what makes them unique.
Revenue Track
16:30
Digital advertising: Unique monetisation strategies of a news media startup and the strategies that have helped position themselves as a benchmark for innovation in the country.
Revenue Track
14:00
AI Showcase: Best case studies from the WAN-IFRA AI Catalyst South Asia Programme. A showcase of the best and most innovative AI projects.
Technology Track
15:00
Networking break
15:30
Mastering news automation with AI-First CMS. Takeaways for seamless integration of AI into your digital publishing workflow for smarter, faster news delivery.
Technology Track
16:00
AI Chatbots for real-time reporting, audience engagement and fact checking. A case study of using AI for enhancing journalistic output and assisting journalists with data analysis and fact checking during high-pressure news cycles.
Technology Track
16:30
The distinction between app and web. The relative advantages to reach the young readers in digital age. A guide to expand your digital presence.
17:00
End of day one.
June 18 Wednesday
10:00
Panel: Adopting to digital, the editorial imperatives. The roles have changed, how do they meet the expectations of the different stakeholders. Editors of leading news media companies discuss the topic.
11:00
Networking break
11:30
The secret sauces of using short form audio-video content / podcast to engage with audiences and grow the brand. A case study.
Revenue Track
12:00
Alternate revenue streams, Open Network for Digital Commerce (ONDC) has thrown open an entirely new opportunity for news publishers to drive both reader engagement and revenue. Insights on how to tap into this unique alternate business opportunity.
Revenue Track
12:30
Alternate revenue streams, growing affiliate marketing business and working with influencers.
Revenue Track
11:30
Use of data in newsrooms for decision making and growing audience. Case study on data-driven strategy from one of India’s leading news media companies.
Technology Track
12:00
Digital natives / pureplay companies’ emphasis on data stack to support deployment of first party cookies has helped them in better coverage of news and wider audience engagement. What are the key learning to share.
Technology Track
12:30
Digital Personal Data Protection Act (DPDP), India’s own GDPR, how to decode the Act.
Technology Track
13:00
Lunch break
14:00
Incubating labs withing digital news enterprises. The strategies to bet for the future.
14:30
Startup at heart, and million users in mind. The way to scale and grow. The secret sauce of home grown digital mavericks.
15:30
Digital Media Awards South Asia Presentation ceremony
