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Register here!How do you get an entire news organization to actually use AI? Not as a pilot, not as a project, but as part of everyday work. In this session, the GenAI team at Frankfurter Allgemeine Zeitung shares their approach: built from both ends. The human side – training, culture, and continuous enablement. The tech side – agents, tools, and products built for the entire organization.
How can you use AI to add value in a complex multimedia company? In this session, we will explore how a company with dozens of newsrooms and both newspapers and radio properties is using AI in core workflows, to better serve Spanish-speaking readers, listeners and advertisers. PRISA is the world’s leading business group for the creation and distribution of education, news and entertainment content in the Spanish-speaking markets. Present in 22 countries, PRISA reaches millions of people through its global brands: Santillana, EL PAÍS, LOS40, W Radio and AS.
The session will provide publishers a clear picture of what is actually happening on their properties right now – which AI systems are accessing their content, how they are doing it, and critically, how they are circumventing standard protections like robots.txt or CDN-level bot management. Drawing from observed data patterns, Frederick Jahnn will break down key behaviors, point out frequent misconfigurations and mistakes, and finish with a set of actionable, straightforward steps that any publisher can implement right away—regardless of their technical resources or budget.
Alban will share how at NZZ they are building an AI-powered archive that unlocks nearly 250 years of journalism — enabling future products that provide context and new ways to interact with content.
They start in the newsroom: using AI to rethink editorial workflows, from intelligent proofreading to automated image recommendations.
The session shows why real AI impact begins with how journalism is created — not just how it is consumed.
The discussions will center on key themes, including the role of AI in product development and how to best utilize AI to boost the value of audio content. A crucial part of the conversation will also focus on formulating a strategy for managing your dual audience: human users and bots/agents.
How is intelligent collaboration between humans and agents reshaping the way we work and make decisions? Markus will share what agentic AI actually looks like in practice, and how it’s being tested in the newsroom.
Sanoma Media Finland, Finland’s leading media company, uses human-assisted AI to help journalists turn raw interview recordings into draft articles. This initiative aims to address newsroom challenges like time pressure and underutilised audio. Pauliina will share how this strategy, blending AI with human input, enhances journalistic quality, accelerates editorial workflows, and enables richer storytelling while upholding professional standards.
Artificial intelligence is not only changing journalistic products, but above all access to them. Janina will share with us how Handelsblatt is increasingly building its content as a structured knowledge base in order to create a foundation for new interfaces such as chatbots and new forms of distribution. At the center is the question of how publishers need to rethink their content for a world in which direct answers often become more important than the classic article.
Let’s meet for drinks, food and great conversations!
We will all meet at the Horizon Bar located in the MesseTurm, Friedrich-Ebert-Anlage 49.
Going beyond the basics of AI transformation, Margret from Rheinische Post Mediengruppe will highlight initiatives in and outside the newsroom to explore where generative AI already accelerates workflows and improves reader experiences, including print page and customer service automation. Rheinische Post is one of the largest regional newspaper companies in Germany and well-known for its two best-of-class approaches in the media business
While many news organizations are exploring the potential of AI, there is often a gap between strategic ambition and everyday newsroom reality. In this session, Lena will take a candid look at how AI is actually being used in practice at Russmedia — and what it takes to make adoption work. Beyond tools and use cases, she will focus on the human side of implementation: what makes change management around AI successful in editorial teams. Drawing from hands-on experience, she will highlight key drivers such as role modeling, building trust, lowering barriers to entry, and creating spaces for experimentation. She will also address common pitfalls — from overcomplicating solutions to underestimating skepticism — and share what helps move teams from passive awareness to active use. Through concrete examples and honest lessons learned, she wants to provide practical insights into how AI can become a natural part of journalistic workflows.
You’ve moved past “should we do AI?” The real challenge is now “how do we govern it properly?” This critical session is designed for editorial leaders, AI leads, and heads of digital transformation who are grappling with the operational reality of scaling AI. We’ll bridge the gap between the excitement of AI experimentation and the complex, urgent need for deploying AI responsibly, ethically, and sustainably across your organization. Learn how to establish the governance frameworks that ensure your AI initiatives deliver both innovation and trust.
Drawing directly from the field-tested frameworks developed across newsrooms in the Newsroom AI Catalyst advanced mentoring programme, the workshop delivers practical, immediately applicable tools rather than theoretical principles.
The Newsroom AI Catalyst is an accelerator programme to help news publishers fast-track their AI adoption and implementation. This session will offer practical, real-world insights from the Daily Mail and the Irish Times, who will share key insights, challenges, and measurable learnings.
Yannick Franke, AI Lead at dpa (German Press Agency), will discuss how the agency leverages AI for product development and deployment. His presentation will include specific case studies for both internal editorial teams and external clients.As a major, independent, international news agency, dpa is founded on credibility, delivering reliable, verified news across all formats. It operates with over 50 German and 80 global offices.
Nicola Voltolin will discuss how AI is transforming product development at Athesis. They utilize vibe coding as a powerful accelerator for experimentation and creative thinking. Vibe coding helps Athesis rapidly prototype, test ideas, close the gap between concept and execution, empower non-technical teams to build, and foster a culture of learning. Nicola views vibe coding less as a technological shortcut and more as a cognitive shift that redefines problem-solving and speeds up idea validation.
Cosmin’s presentation will discuss the changing market dynamics that publishers are experiencing due to agentic scraping. How it is affecting their businesses, and how they can aim to not only protect themselves but also monetize their content. This emerging issue remains a topic of interest within the industry. We will learn about market options, solutions, and insights.
