Lessons from the experience of JP/Politikens Hus.
Post pandemic world has seen a rebound of advertising and stabilising circulation. However, macroeconomic developments – inflation and newsprint prices are impacting the news business. How do South Asian CEOs respond to these developments? What is the outlook? Hear from the media leader’s as they hone their strategies to reflect the new realities.
Get insights on how knowing your audience helps creating products to meet real needs. Understanding audience trends and habits helps to inform one’s new product portfolio – with surprising results.