A presentation by a senior leader in the news media industry about strategic AI investment, implementation, and prioritisation. Reservations and concerns about AI will also be addressed.
What does the workflow look like in an AI newsroom? This session will cover how AI is being used in newsrooms and how it is helping these publishers in news operations in content creation, fact checking and other ways of making work more efficient. The speakers will also talk about how they overcame acceptance hurdles of journalists and the efficiencies gained by implementing AI in their operations.
Jason will talk about how Reuters, the leading global news agency has incorporated AI into its newsroom workflow at various stages of its content production and creation process.
Lyn-Yi will talk about the Mediacorp newsroom’s strategies and implementation of AI, and how they are speeding up adoption of AI solutions by pairing them with audience growth objectives. This has shortened testing and implementation cycles and has unlocked value for the newsroom at a faster rate. She will also map out plans for the future with agentic workflows.
The keynote speaker in this session will talk about the ethical challenges that AI has created in journalism, especially in relation to new capabilities released in the last 12 months. What challenges and issues do publishers face? For example, licensing and how this can be tackled. Internally, what guardrails need to be put in place.
KORIKA is a Collaborative AI Research and Industrial Innovation Association working alongside the government, industry, academia and with investors. It was formed in August 2020 with the aim to create a collaborative ecosystem for accelerating the implementation of the national artificial intelligence strategy towards Vision Indonesia 2045.
In this session, Professor Hammam will present KORIKA mission and vision as well as talk about some of their industry initiatives.
This session showcases the best practical examples of how AI is being used in the newsroom across Asia featuring solutions to problems and productivity tools. Some of the projects presented in this session are stand-outs from the OpenAI supported WAN-IFRA AI Catalyst accelerator programme.
Video production is notoriously resource-intense and relies a lot on specialist skillsets. Lyn-Yi will present Mediacorp’s innovative uses of AI to enhance video workflows, reducing time and frictions in processing longform and shortform videos.
Afdol and Vincent will talk about how Tempo is using AI to meet the challenges of optimising monetisation strategies, data utilisation and organisation, as well as enhancing workflow efficiency and also increasing productivity through automation.
Malaysiakini will present their generative AI project which demonstrates the ability of generative AI to not only improve productivity in the newsroom but also create better and more engaging multi-lingual content.
AI can be used in many ways to grow audiences. Recommendation platforms and personalisation engines using complex algorithms can be used to personalise content by analysing user behaviour to deliver content that interests the reader the most, thus increasing user engagement. AI can perform predictive analysis to improve content planning, and distribution strategies so that newsrooms are producing content that meet readers needs the most.
This session discusses how AI is being used to help media businesses become more effective in growing their audience, help cultivate a loyal following and eventually grow revenue through higher subscriptions and advertising.
Edmund will talk about how AsiaOne integrates AI and data into their newsroom and revenue operations from end to end, resulting in better revenue outcomes. The use of AI allows them to conduct in-depth analysis of their users’ reading habits, enabling them to optimise their newsroom strategy and content design (paid and unpaid). This in-depth understanding of the audience further enables more precise ad targeting and better brand safety.
AsiaOne is a digital news and media company headquartered in Singapore. It is recognised as one of the country’s top pure-play digital content sites, providing readers with fresh perspectives on current events, packaged in a relevant and relatable way that truly matters.
Pradhana dives into how AI is flipping the script on how digital advertising agencies work—think razor-sharp campaign automation, foresight-fueled analytics, turbocharged creativity, and insights straight from the crowd. When used right, AI doesn’t just boost performance—it obliterates old benchmarks, cranking up conversions and unlocking revenue growth.
AI is re-writing the rules of search as we know it. AI overviews are beginning to show up in a lot of search results creating potential problems for news organisations who depend on search engines for click throughs. 63% of AI overviews do not come from traditional search results. Barry will explore Google’s generative summaries in the Search Engine Results Page (SERP) as well as discuss how AI-generated search impacts publisher traffic, and what publishers can do about this. Barry will be presenting remotely.
The speaker will talk about how AI is deployed in his organisation, the strategy behind it, and how their roadmap was created. He will also paint a picture of how the future of AI looks for the media industry.
