The unmissable event for the Latin American media industry leaders!

17-19 May

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LATAM Media Leaders eSummit 2022

May 17 Tuesday

09:00

Cutting back on print: Learnings from two pioneers that fully embraced digital

Online - Central Standard Time

In a moment in which the new technologies put the breath of traditional communication vehicles to the test, thinking about new journalism and new business models is necessary. For a long time industry experts have been predicting the death of the printed newspaper. Now, a growing number of publishers are cutting back on their print editions, maintaining a weekly print edition, released on weekends due to rising production costs and arguing that consumers will prefer the immediacy and convenience of online news.

In Brazil, Gazeta do Povo, the largest newspaper in Paraná, was one of the first major players to actually take this step in Latin America in 2017 investing primarily in digital. Following this trend, one of the most important media groups in Chile, Copesa, in 2021 decided to stop printing its popular newspaper (La Cuarta) and its flagship brand (La Tercera) to print only on the weekends.

In this session we will learn more about these disrupting strategies where betting for a hybrid strategy was the beginning to a journey that helped these iconic brands to be on a sustainable footing and devote more resources in what they do best: delivering good quality journalism.

Speakers
Director of Audience Development and Digital Strategy, Grupo Copesa, Chile
Board Member and Digital Transformation Expert, Brazil
Editor in Chief, Gazeta do Povo, Brazil
10:00

Media Toolkit - Digital Community-Building that Drives Engagement and Revenue

Online - Central Standard Time

Monetization is top of mind for today’s digital publishers, and to reach that goal, building a full lifecycle audience engagement strategy is essential. Hear firsthand how Futbol Sites has transformed its user experience by building and nurturing an engaged community of loyal fans— generating increased registrations, revenue and retention. In this session, you will learn:

  • How Futbol Sites achieved a 33% increase in comments and 15% increase in registered users over 4 months
  • Ways to foster a civil and brand-safe on-site community and create an engaging space for your readers
  • Why first-party data is a critical piece of your engagement and revenue strategy
Speakers
VP Sales, Viafoura, Chile
Cristian-Callejas-Futbol-Sites
Director de operaciones, Futbol Sites
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10:30

Break

Online - Central Standard Time

12:00

Coming out of the red: how to direct your media business to a healthier future

Online - Central Standard Time

Under the leadership of Juan Astibia, Grupo Atlántida has accelerated its growth, restructured its core business, and consolidated effective teams to dive into the depths of the digital world producing quality content, enhancing the digital offer, redefining and positioning its brands to quickly and effectively respond to the demands of new audiences.

Speakers
Executive President and CEO, Grupo Atlántida, Argentina

May 18 Wednesday

09:00

Vocento: a groundbreaking diversification model

Online - Central Standard Time

As the news media environment becomes increasingly competitive and  complex, companies must find innovative revenue-generating approaches that will also help to attract and retain new customers. By focusing on their core competencies and the needs of their customers, news publishers can remain competitive and create a healthier diversification of revenue streams.

In recent years Vocento has expanded their portfolio by investing in gastronomy-related events, the digital advertising sector, classifieds  and in everything related to the digitization of SMBs. In this session

Keynote
Executive Director New Businesses, Vocento, Spain
Speakers
Managing Partner, InQlab, Colombia
11:00

Online - Central Standard Time

Speakers
Barbara-Sarti-Google
Spanish Speaking LATAM Product Partnerships Lead, Google
Fundador y CEO de Reveniu.com, Chile
Fabiola-Torres-salud-con-lupa
Directora y fundadora de Salud con lupa
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12:00

Ideas that work: maximising the resources and tapping into the creator’s economy

Online - Central Standard Time

Pulzo, the largest digital native in Colombia, was born as a portal dedicated to publishing third-party content, carefully curated and indexed to serve its audience needs. They publish news content from a variety of sources, from national to local content creators or influencers, with a very effective monetization model.

In our 2019 Digital Media LATAM edition, we had the chance to see how this new pure player was performing shortly after it was launched. In this session we will see how they have consolidated their business model, by restructuring their newsroom, breaking silos, maximising programmatic opportunities by tapping into the “creator’s economy” and income from branded content.

Speakers
CEO, Pulzo, Colombia

May 19 Thursday

09:00

How to launch successfully a reader revenue strategy: Learning lessons from Spain and LATAM

Online - Central Standard Time

When launching a reader revenue strategy there are many elements to take into consideration. From what technology to choose, to what organisational changes should take place, if any. What are the main challenges that can be encountered when launching a  “reader revenue” strategy? How can reader revenue and advertising revenue be effectively balanced? What are the best strategies to reduce churn?

In this session we will hear lessons from two media houses in Spain and Latin America in different phases of their reader revenue strategies.

Moderator
Head of audience development, Clarín, Argentina
Speakers
Editor in Chief, Diari Ara, Spain
Audience Growth & Digital Strategy Director
12:00

Adding reader revenue to ad revenue and safeguarding publishers for the cookieless future: lessons from the LATAM Newsroom Business Transformation Programme

During the last seven months, eight media houses in Latin America have been part of a joint WAN-IFRA and Meta program  aimed at helping them launch or consolidate their revenue strategy. The accelerator helped publishers to address and sniff out false reader revenue concepts by replacing them with strategies and tactics that proved successful during the programme. The participants were provided tactics that almost immediately showcased massive uplifts in reader revenue KPIs, dramatically shortening the time-to-market for publishers planning to add a reader revenue strategy. Three of the participants will showcase their journey in this session and provide insights and learnings on how to successfully implement a reader revenue strategy from scratch!

Trainer
Principal Consultant, WAN-IFRA Consulting, Germany
Speakers
Head of Digital Content, La Diaria, Uruguay
Director of Operations, Grupo AM, Mexico

Sponsors

Review our Meadia Leaders Conference  brochure with all our sponsorship opportunities and e-mail us if you wish to learn more about the best way to showcase your brand at the LATAM Media Leaders eSummit.

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Media Partner

Contact

Raquel González

Senior Project Manager

raquel.gonzalez@wan-ifra.org

Madrid, Spain

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