The unmissable event for the Latin American media industry leaders!

17-19 May


Confirmed Speakers

Iñigo Iribarnegaray

Executive Director New Businesses, Vocento, Spain

He holds an MBA in Strategic Management, from the University of Deusto and a PDG from IESE. He began his professional career at Arthur Andersen and joined the Vocento group in 2003. After holding several positions of responsibility in El Diario Vasco and in the structure of the group, since June 2020 he has been the Executive Director of Vocento’s New Businesses, which includes the diversification businesses that are structured in the areas of Gastronomy, Agencies, Audiovisuals, Classifieds and Digital Business.

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Esther Vera

Editor in Chief, Diari Ara, Spain

A political scientist and journalist specialized in international relations, Esther holds a BA from the University of Barcelona (UAB).

Her extensive professional experience, started in 1986, when she worked in Catalunya Ràdio, TV3,
l’Avui, and collaborated as a columnist for El País. For 5 years she worked as a representative of 24h CNN+ and of Cuatro TV in Catalonia.
From 2011 to 2015 she worked as a Special Advisor and Chief of Staff of the Conseller of Economy and Innovation of the Generalitat de Catalunya, Andreu Mas-Colell, focusing on promoting Catalan economy and the activity of the Catalan government at al international level.
Since January 5, 2016, she has been the director of ARA.

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Juan Astibia

Executive President and CEO, Grupo Atlántida, Argentina

Juan is an entrepreneur and attorney with 16 years of legal industry experience. He served as the head of the legal practice at Deloitte Argentina until 2015, when he created MODO Law, a tech law company. In 2018, he was appointed CEO of Grupo Atlántida, owner of the brands Gente, Para Ti, Deco, Paparazzi, Billiken and Puro Diseño. Since then, he has led the transformation of the company from an essentially print oriented to a digital company, becoming the leading media group in the entertainment segment in Argentina.

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Joana Santiago

Audience Growth & Digital Strategy Director

Joana joined GFR Media in 2017, after a successful career of almost two decades in marketing in distribution, technology and telecommunications industries. She was originally in charge of developing digital marketing and subscription strategy and was most recently appointed to lead the Audience and Digital Development Department. Joana holds an MBA with in international marketing from the University of Maryland.

Enrique A. Gómez

Director of Operations, Grupo AM, Mexico

Enrique is Director of Operations at Grupo AM, one of the regional media companies with the highest audience in Mexico. He is in charge of outlining the Group’s strategy, digital transformation and projects focused on audience growth and digital products.

Prior to Grupo AM, Enrique worked in New York as Chief of Staff to the CEO of Verizon Media Group. Prior to this, he was a strategy consultant for Bain & Company.

Hernando Paniagua

CEO, Pulzo, Colombia

Hernando Paniagua is a Colombian journalist with 18 years of experience in the digital world and important performance in several of the most important media in Latin America: he was general editor of the online version of El Tiempo and director of digital portals in Caracol Television. He directed the multimedia table of the Spanish Agency EFE in America and was managing editor of Univision Deportes Digital. After being at the forefront of the editorial strategy in Pulzo, the largest digital native media company in Colombia, he now is its CEO since mid-2019.

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Alejandro Trujillo Bustos

Director of Audience Development and Digital Strategy, Grupo Copesa, Chile

Alejandro is Director of Audience Development and Digital Strategy at Grupo Copesa in Chile. He holds a BA Honors in Communications graduate from the University of Santiago de Chile. For 7 years he worked as coordinator of the Political section of El Mercurio. In 2013 he joined Copesa where he held different positions sucha as Editor in Chief of La Tercera or Head of Content Marketing leading Copesa’s Branded Content Lab ( ), one of the first studios specialized in Branded Content in Chile. In 2018 he was appointed Director of Audience Development and Digital Strategy, his work has been instrumental in engaging audiences and aquiring new suscribers for La Tercera.

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Gregor Waller

Principal Consultant, WAN-IFRA Consulting, Germany

Gregor Waller provides consulting services to international media businesses for developing their digital strategy and transforming their business models for the digital era.

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Ewandro Schenkel

Editor in Chief, Gazeta do Povo, Brazil

Ewandro Schenkel is the Editor-in-chief of Gazeta do Povo. A journalist with two decades of experience, he has worked in different media, such as television, print and online. He graduated from PUC-PR, studied cinema and took Master courses in journalism and management at ISE Business School. He helped build the editorial and business strategy that transformed Gazeta do Povo into a national newspaper, 100% digital and growing.

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Andiara Petterle

Board Member and Digital Transformation Expert, Brazil

Andiara Petterle is an entrepreneur and executive of the digital market since 1998. Formerly, she was senior vice-president of Product Development and Operations at Grupo RBS. Previously she was vice president Newspapers and Digital Media for the same group. Before joining RBS, Petterle was the Executive Director of Strategy and Business Development at e.Bricks, RBS’s investment company focused on the digital industry. At e.Bricks, she acted as an advisor to several technology, e-commerce and media companies. She founded Grupo Bolsa de Mulher, one of the largest women’s digital media companies in Latin America, and was CEO of Predicta and other digital companies in the country. Petterle has a bachelor and a master’s degree in Social Communications from PUC-RJ, was an invited researcher at Brown University, and has participated in business training programs at Harvard Business School and Stanford University Graduate School of Business.

Barbara Sarti

Spanish Speaking LATAM Product Partnerships Lead, Google

Barbara Sarti joined Google in 2012. Barbara is responsible for leading strategic partnerships and business development that focus on product-enabling for Google News Showcase, Google News, Google Assistant, and Web with media groups (newspapers, broadcasters, magazines, digital natives) in Spanish Speaking LATAM.


Barbara Sarti se unió a Google en 2012 y es responsable de liderar alianzas estratégicas y desarrollo comercial, con enfoque en la habilitación de productos para noticias como Google News Showcase, Google News, Google Assistant y Web con grupos de medios de comunicación (periódicos, emisoras, revistas, nativos digitales) en LatAm hispanohablante.

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Fabiola Torres

Directora y fundadora de Salud con lupa

Directora y fundadora de Salud con lupa. Es becaria Knight del Centro Internacional para Periodistas y miembro del Consorcio Internacional de Periodistas de Investigación (ICIJ).  Su experiencia incluye una década como reportera en el diario El Comercio (2004-2014).

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Paula Barrientos

Managing Partner, InQlab, Colombia

Paula is Managing Partner at InQlab, a Venture Capital firm, investing in early stage, tech driven companies across different sectors in Latin America. Before joining the VC industry back in 2013, she worked in the largest and most influential media companies in Colombia on the new business front with emphasis on digital innovation. Prior to this, she worked at IFC (World Bank) as an analyst in financial markets for Latin America, and at an investment banking firm doing project financing and capital markets structuring.

Mentor and Board Member of Startups, family offices and Investment funds.

Bachelors in Industrial Engineering and MBA from La Universidad de los Andes (Colombia).

Maria Noel Scanarotti

Head of audience development, Clarín, Argentina

María Noel is a journalist, consultant and digital consultant focused on audience engagement, content and product management. Passionate about understanding audiences through data analysis, at Clarín she collaborates with the editorial, subscriptions and data teams to achieve a product that focuses on audience acquisition, retention and engagement. She also trains the different teams in the use of different tools and metrics.
Before joining Clarín, she worked at Infobae as Head of Audiences and at Sembramedia as Digital Consultant.

Cecilia Álvarez

Head of Digital Content, La Diaria, Uruguay

Cecilia is currently Head of digital content at La Diaria, a Uruguayan media company. At La Diaria she worked as editor of Politics and Education. In 2020 she received the Marcelo Jelen National Press Award. She holds a degree in Communication Sciences from the Universidad de la República (Uruguay).

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Mariano Frasisti

VP Sales, Viafoura, Chile
Mariano is in charge of the sales division at Viafoura. He builds teams focused on meeting customers’ monetisation and subscription objectives. Passionate about international travel, he has an extensive moving background. He currently lives in Santiago, Chile with his family.

Cristian Callejas

COO, Futbol Sites, Argentina

Cristian is COO and chief project manager for LATAM and the U.S. at Futbol Sites. With over 20 years of experience in the digital media market, Cristian brings innovation, creativity and passion to his work. He is in love with football (Go River Plate!), his daughters, his Labrador retriever, India.

Selymar Colón

Director, Digital Strategy, GFR Media, Puerto Rico

Selymar Colón is an award-winning journalist. Colón spent the 2020 academic year as a fellow at the Nieman Foundation for Journalism at Harvard. Before her fellowship, she served as editor-in-chief of digital news at Univision, where she built a team of multimedia journalists and drove the network’s digital integration. A digital pioneer, Colón championed the use of social media in the newsroom and created the first team of multimedia news producers to incorporate digital-only videos into the company’s news strategy.

Her honors include Emmy Awards, a Gabo Award for Best Image, and an Edward R. Murrow Award. She also led her team to win several National Press Photographers Association awards and a World Press Photo for best Digital Video, among others.

Julieta Shama

Gerente de alianzas estratégicas con medios de noticias para hispanoamérica, Meta, Argentina
Julieta Shama es Gerente de alianzas estratégicas con medios de noticias para Latinoamérica en español, para Facebook e Instagram. El objetivo del área es ayudar a los medios a encontrar nuevas audiencias, experimentar con diferentes formatos y alcanzar sus metas de negocios en la plataforma. Cuenta con más de 15 años de experiencia en el desarrollo de contenidos, con un fuerte enfoque en video. También trabajó en Eyeworks Cuatro Cabezas y Warner International.


Review our Meadia Leaders Conference  brochure with all our sponsorship opportunities and e-mail us if you wish to learn more about the best way to showcase your brand at the LATAM Media Leaders eSummit.


Gold Sponsors

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Media Partner


Raquel González

Senior Project Manager

Madrid, Spain

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