LATAM Media Leaders Summit 2023

Adsmovil is a technology company in the advertising sector that allows the purchase of programmatic multiscreen advertising based on online and offline data segmentation; which allows advertisers and agencies to create and impact audiences to connect with their target audience in a more effective way. The backbone of our platform is the audience planner, which allows us to plan, create and activate audiences. In Latin America we have detailed data on more than 300 million people.

Chartbeat is the leading content intelligence platform, empowering media companies with data to build loyal audiences with real-time and historical analytics across desktop, social, and mobile platforms.

Chartbeat helps media companies understand what, within their content, is keeping people engaged. Tracking over 50 billion pageviews across more than 70 countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading organizations understand, measure, and build value from the attention earned by their content.

Caracol Television’s mission is to delight audiences on a daily basis with innovative multiplatform content, generating lasting value for our customers, employees and shareholders.

Dosunos is a company specialized in media services.
Dedicated to turn into reality transversal strategies of growth and innovation with the premise and innovation with the premise of: “making media happen”.
Dosunos focuses on providing mentoring and strategy development in key areas such as product, technology, human capital, monetization, data and business with the objective of helping media companies achieve success.

The company provides services in Argentina, Uruguay, Chile, Mexico,
Colombia and the Dominican Republic and has a portfolio that includes recognized industry brands throughout the region such as Google, News, News Product Alliance (NPA), Infobae, Paramount, El Observador, DirecTV, B2B Latam and Diario Libre, among others.

Since 2022, dosunos has been leading the “User Experience and Product
implemented jointly by ADEPA and Google News Initiative in Argentina.
Google News Initiative in Argentina. This plan was also extended to Chile She also coordinates the team of mentors in the “Impulso Local 2021” program “Impulso Local 2021, 2022-2023”, together with Meta and ADEPA.

The company, founded in 2011, is made up of a team of professionals committed to serving professionals committed to the mission of serving the media with expertise and high-quality experience and high quality services, accompanied by the best expertise, technology, training and creative talent,
technology, training and creative talent.

Since its foundation, El TIEMPO has been characterized for being a leader in news and the generation of quality content with great impact on society. El Tiempo Casa Editorial has been a pioneer in Colombia and Latin America in areas related to innovation, digital transformation, business models and technology.

The Google News Initiative is Google’s effort to work with the news industry to help journalism thrive in the digital age. Our efforts focus on three pillars: working with the news industry to evolve their business models and drive sustainable growth, elevating quality journalism and empowering news organizations with new technology.

Within the Google News Initiative, the GNI Digital Growth Programme has been designed with industry experts and news publishers to support small and medium publishers grow their digital publishing business. From free interactive workshops, to in-depth labs in multiple European languages, news publishers can learn more ways to develop their digital presence, grow their audience online and strengthen their revenue strategy.

MGID is a global advertising platform that helps brands reach unique local audiences at scale. It uses AI-based technology that prioritizes privacy to serve relevant, high-quality ads in brand-safe environments.
The company offers a variety of ad formats, including native, display and video, to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.

Protecmedia is the software company of choice for the media industry since 1979. We offer the most innovative solutions for rich content, news, advertising, media analytics, subscriptions and digital asset management.

Close cooperation with our clients and independent media advisors has led us to be pioneers in the use of Artificial Intelligence and Machine Learning to simplify processes for the art of news-making.

As long-term members of the WAN-IFRA Association, we highly value our membership as it gives us a broad view of the digital and print media worldwide challenges. Their community offers a perspective of the innovation needed today to ensure the future of the industry.

With offices in Spain, France, Germany, Portugal and Chile, Protecmedia offers a 24/7 multilingual support service worldwide. Our team of consultants, developers, media and content experts keeps improving to better serve our clients pivot with the everchanging market requirements

Publimetro is one of the Top 5 general information newspapers in the country.
With coverage in 8 states in all regions of the Mexican Republic, we keep our audience updated through ‘digestible content’ that readers can consume freely and easily, anytime and anywhere through our print and digital editions, as well as our social media channels.
We cover exclusive and topical issues at international, national and local levels, making us a window to access content and advertising of all kinds, as well as a key B2C and B2B ally.
We offer an ideal balance between reach, impact and relevant content to serve the general and particular interests of audiences, achieving a leading position as a multiplatform global newspaper in the media ecosystem.
Regards

Taboola generates recommendations on the open web, helping people discover things they might like. The company’s AI-powered platform is used by digital publishers, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the world’s leading digital properties, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

More than 15,000 advertisers use Taboola to reach more than 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in driving e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands such as Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at www.taboola.com/es and follow @Taboola en Español on LinkedIn.

Xalok is a comprehensive technology platform for digital content management leader in LATAM and Spain. It is a tool designed to create and distribute content generated by media and digital publishers.

Among its clients are the main media in Latin America: Clarín in Argentina, El Tiempo in Colombia, Milenio, Crónica and La Razón in Mexico, Listín Diario in Dominican Republic, El País in Uruguay and Lance in Brazil, among others; and also the European media Corriere della Sera and Gazzetta dello Sport (RCS Mediagrup-Itaila), La Vanguardia, Mundo Deportivo and RAC1 (Grupo Godó), El Mundo and Expansión (Grupo Unidad Editorial), 20 Minutos, Heraldo de Aragón and La Información (Grupo Henneo), Diario de Navarra, El Debate, Grupo Zinet Media and Edigrup, among others.