This is not another presentation about how to make money in a rapidly changing environment. Overall, it is not a success story either. It is a short story about delivering quality, impactful, and meaningful journalism during uniquely challenging times of societal turmoil. Part of it is about news media’s brush with extinction and the possible ways to avoid it. The question is: Is it possible to survive, at all? It is indeed possible, but we need to make a ton of changes. We will have to rethink some fundamentals too.
Hear from leaders who have navigated their media companies to profitability, sharing their strategies, ideas, and lessons learned from their transformation journeys. From integrating technology and SaaS as essential revenue streams, to leveraging marketing services for growth or investmenting in AI and GenAI to drive innovation and enhancing operations. This session provides practical insights and actionable takeaways on diverse approaches to achieving success in the ever-evolving media landscape.
The oversaturation of the subscription market and price-pushing competition are creating a challenging environment for media outlets. As artificial intelligence (AI) advances, freeing journalists from routine tasks to allow them to spend more time on quality and high-value journalism, there is an opportunity to explore B2B monetization strategies. These include professional reporting services, professional reporting and high-quality in-depth business reporting, which are in high demand by companies and professionals in various industries. These services not only enhance the value proposition of the media, but also provide a broad diversification of their revenue streams.
As the media landscape becomes increasingly competitive, targeting niche markets has proven essential to grow a highly engaged audience and loyal subscriber bases and attracting targeted advertisers. Industry experts from Pulzo and Debate in Mexico will share strategies for leveraging verticals for advertising and subscriptions. This session will highlight effective approaches and future trends to ensure sustainable growth and diversified revenue streams in the evolving media landscape.DRIVING GROWTH IN NICHE MARKETS: PULZO – Juan Quintero
In the summer of 2023 N+ decided to relaunch its N+ Media project to engage younger audiences in Mexico, with the challenge of the centennial generation consuming less and less media and the opportunity to corner a market where very few were looking. This is the story of how we are doing it.
We will explore how the New York Times and The Athletic newsrooms work across various surfaces to bring their journalism to major audiences (push, search, social, homepage) along with how we are thinking about AI.
From adopting cutting-edge tools to redefining strategies for the digital age, we’ll uncover the essential steps and best practices that drive effective digital transformation.
Hearst Magazines US’s heads of Data and of Advertising Products will share the strategy and details behind the launch of AURA, a revolutionary targeting tool that brings together first-party reader data, multi-layered content and commerce signals, and proprietary AI-enabled segmentation, resulting in future-proofed addressability and reach accuracy.
