We recommend arriving at Club El Nogal with enough time to register, as you will have to go through two phases. The first, at the Club reception, on the 1st floor, to be able to enter the spaces by presenting the identification document provided when registering for the event. And the second, directly with the event registration staff, to be able to receive your badge at the table located at the entrance to the Buenos Aires room, on the 8th floor.
This is not another presentation about how to make money in a rapidly changing environment. Overall, it is not a success story either. It is a short story about delivering quality, impactful, and meaningful journalism during uniquely challenging times of societal turmoil. Part of it is about news media’s brush with extinction and the possible ways to avoid it. The question is: Is it possible to survive, at all? It is indeed possible, but we need to make a ton of changes. We will have to rethink some fundamentals too.
As AI and algorithms shape the media landscape, it is crucial to reaffirm the foundational principles of quality journalism as a public service. Should SEG Criteria include democratic sustainability? How can media thrive by prioritizing connection with communities and readers? Should we transition from viewing journalism as a product to embracing it as a service? Can leaders overcome the apprehension of moving beyond algorithm-driven traffic? And how can publishers effectively address the threats posed by AI misinformation and news avoidance?
Traditional business models driven by advertising and algorithm-based traffic are eroding, while diversification presents new opportunities for sustainable growth. Diversifying revenue streams, enhancing audience engagement, and embracing new technologies can build resilience and foster innovation.
Business models are expanding into new areas, with specialist media businesses flourishing by catering to consumer and professional communities focused on specific interests. This dynamic sector includes creator-led, consumer, and B2B media.
Hear from leaders who have navigated their media companies to profitability, sharing their strategies, ideas, and lessons learned from their transformation journeys. From integrating technology and SaaS as essential revenue streams, to leveraging marketing services for growth or investmenting in AI and GenAI to drive innovation and enhancing operations. This session provides practical insights and actionable takeaways on diverse approaches to achieving success in the ever-evolving media landscape.
These are transformational times in the state of the web. We are navigating and adapting to change on a number of fronts, all while trying to stay true to our core mission. We believe it is important, as part of our partnership, to share our perspective on the changes we are experiencing and our approach to them. We will talk about how to meet consumer needs, how to adapt to the new web, how to harness the power of AI, and the latest on our work in Latin America.
The oversaturation of the subscription market and price-pushing competition are creating a challenging environment for media outlets. As artificial intelligence (AI) advances, freeing journalists from routine tasks to allow them to spend more time on quality and high-value journalism, there is an opportunity to explore B2B monetization strategies. These include professional reporting services, professional reporting and high-quality in-depth business reporting, which are in high demand by companies and professionals in various industries. These services not only enhance the value proposition of the media, but also provide a broad diversification of their revenue streams.
As the media landscape becomes increasingly competitive, targeting niche markets has proven essential to grow a highly engaged audience and loyal subscriber bases and attracting targeted advertisers. Industry experts from Pulzo and Debate in Mexico will share strategies for leveraging verticals for advertising and subscriptions. This session will highlight effective approaches and future trends to ensure sustainable growth and diversified revenue streams in the evolving media landscape.
In the summer of 2023 N+ decided to relaunch its N+ Media project to engage younger audiences in Mexico, with the challenge of the centennial generation consuming less and less media and the opportunity to corner a market where very few were looking. This is the story of how we are doing it.
Join us in an exceptional culinary experience at Restaurante Río, a unique venue in the heart of Bogotá that blends the best of local and international cuisine. In a welcoming atmosphere, surrounded by nature, fresh flavors, and a dedication to Colombia’s biodiversity, we will share an unforgettable evening. Departure to the restaurant will be at 19:00h from Club El Nogal
We will explore how the New York Times and The Athletic newsrooms work across various surfaces to bring their journalism to major audiences (push, search, social, homepage) along with how we are thinking about AI.
Today, generative AI functions like a trainee: enthusiastic but limited in skills and experience. It can boost productivity but is not yet capable of fully replacing skilled professionals. The recent surge in AI tools and courses often highlights a technology searching for use cases rather than solving specific problems. Many companies are discovering that transforming processes and achieving measurable impact with AI is more challenging than expected. To drive meaningful change, businesses need a long-term strategy, significant investment, and expert partners to integrate AI effectively and enhance their operations..
From adopting cutting-edge tools to redefining strategies for the digital age, we’ll uncover the essential steps and best practices that drive effective digital transformation.
Grupo Crónica, based in Buenos Aires, is a multi-platform media company focused on entertainment, news, finance, business, music and more. During the election period, Taboola accounted for 40% of Grupo Crónica’s web traffic, achieving a 210% increase in CTR in two months, a 68% increase in organic CTR across all sites, and a 20% increase in views per visit, improving revenue.
Is any person who consumes our content through a platform that is not proprietary considered a user? Does a person stop being a user if they watch our content instead of listening to it, or listen to it instead of reading it? Today’s media consumers encounter many ways to access information, news, and entertainment, and they expect to do so in their preferred format and at the right time. This demands a radically different approach to understanding “where and when they want what they want”, and it requires the media to redefine the tools, processes and strategies to do so.
To better understand our audiences, should we leave behind the traditional surveying model? Should we prioritize a new technological solutions that allows us to observe and measure behaviors? Should we create new solutions? What are the new metrics to measure the loyalty and attention of our audiences, the effectiveness of our media to reach this consumer, and at the same time be clear to allow our ad space buyers (advertisers/agencies) to make a good investment decision? This conversation is critical in order to create editorial products that are more attractive to our users, and commercial products that meet the increasingly demanding needs of our partners.
Hearst Magazines US’s heads of Data and of Advertising Products will share the strategy and details behind the launch of AURA, a revolutionary targeting tool that brings together first-party reader data, multi-layered content and commerce signals, and proprietary AI-enabled segmentation, resulting in future-proofed addressability and reach accuracy.
