We recommend arriving at Club El Nogal with enough time to register, as you will have to go through two phases. The first, at the Club reception, on the 1st floor, to be able to enter the spaces by presenting the identification document provided when registering for the event. And the second, directly with the event registration staff, to be able to receive your badge at the table located at the entrance to the Buenos Aires room, on the 8th floor.
In a regional context marked by increasing challenges to press freedom, the media industry examines key strategies to protect independent journalism and journalist safety. This presentation will share experiences on establishing strategic alliances, preserving editorial integrity, and ensuring the economic sustainability of media outlets in difficult times, offering essential insights to strengthen the democratic role of the press in the Americas.
How is an independent and profitable media outlet built in a saturated and fragmented ecosystem? What does connecting with audiences mean without sacrificing quality or editorial independence? This session will reflect on the challenge of innovating in newsrooms committed to sustainable models, citizen participation, and long-term editorial strategies. Key ideas about the relationship between trust, community, product, and economic sustainability will be shared. A lucid look at the future of journalism from a voice at the center of its transformation.
In an environment marked by polarization, misinformation, and constantly evolving news consumption habits, leading a media organization becomes as complex as it is urgent. How are ambitious innovation processes led in Spanish-speaking media, combining quality journalism with new narratives, technology, and digital expansion? How are strategic decisions made amidst political tension and business pressures? What type of leadership is needed to sustain credibility, drive innovation, and keep teams cohesive amid turmoil? An inside look at the challenge of managing a relevant media organization in uncertain times.
The emergence of AI in newsrooms and search engines is redefining how media organizations produce, distribute, and measure the impact of their content. In this new environment, editorial leadership becomes a key factor—not only to guide the responsible integration of AI in newsrooms, but also to keep the focus on journalistic quality and on a genuine connection with audiences.
In an increasingly globalized and digital media world, leadership from Latin America implies navigating unique challenges and special opportunities. Two experts will share their experiences on how to build diverse teams, develop narratives connecting with local and global audiences, and transform newsrooms into spaces of continuous innovation. This conversation will address the intersection between leadership, regional identity, and technology, offering keys to understanding the future of journalism in the region.
The session will share insights on emerging consumer behaviors and preferences across Latin America, drivers of publisher sustainability, the emergence of news voices, and ways the “news value proposition” can evolve.
Luis Granja, CEO of Ecuavisa, one of Ecuador’s leading audiovisual media outlets, has led a profound transformation process, marking a new stage in how a traditional media organization is understood and managed. His approach to leadership combines strategy, complex decision-making, and a strong commitment to the future. He will share his firsthand experience of taking the helm when profound change is necessary.
What drives the emergence of new media in Latin America today? What role does leadership play in contexts as unstable as they are creative? This session will share unique learnings from working with hundreds of native digital media, from single-person newsrooms to collective projects achieving impact and sustainability. It will explore what it means to undertake purposeful journalism, how to grow without losing identity, and the type of leadership needed for more media outlets to emerge, sustain themselves, and transform their environment.
The case of El Cronista. How it went from being 14th in Argentina to one of the most widely read Spanish-language publishers in the world, with international verticals, value-added subscriptions, solutions journalism, and a shift in its commercial vision. The importance of culture, purpose, and a focus on audiences and data to generate sustainable journalism and face the future in a challenging context. New projects and their reasons. The business is transforming, but the core remains unchanged.
In the era of “zero-click,” Félix Ramallo explores the challenge of media adaptation. He analyzes trends, offers strategies to maintain relevance, and proposes creative solutions to navigate the future of media in a constantly evolving landscape.
The rise of artificial intelligence presents enormous challenges and opportunities for the media. This conference outlines a strategic roadmap for adopting AI in a responsible, ethical, and sustainable way.
Topics will range from the design of clear policies aligned with journalistic values to the incubation of AI cells. Through successful case studies in Latin America and international experiences, the session will demonstrate how media organizations can experiment, learn, and scale AI projects that strengthen their sustainability—without losing sight of what is irreplaceable: credibility, rigor, and journalistic added value.
This session brings together two complementary perspectives on the future of media and organizations in Latin America: in one side, the first lessons learned from the adoption of Generative AI in marketing and advertising across different industries; and in the other, the experience of Caracol Televisión’s LUMO Media Lab, which will demonstrate how to anticipate technological and audience changes through applied innovation, exploring avenues ranging from new business models to operational efficiency with artificial intelligence.
Insights on the introduction of generative AI in organizations and different industries in Latin America, with particular attention to the perspective of their marketing and advertising departments.
In an environment where technology, audiences, and business models are constantly changing, anticipating and adapting is vital. The experience of LUMO Media Lab, a Caracol Televisión initiative, has turned emerging trends into concrete results. Through practical cases, four paths to purposeful innovation will be demonstrated: strengthening the core business, creating new products and services, developing intellectual property, and improving operational efficiency with the support of artificial intelligence.
Artificial intelligence is radically transforming the media landscape, creating unique opportunities for industry leaders in the Americas. This session will discuss the most effective strategies for integrating AI into newsrooms and leveraging it as a powerful tool to enhance editorial quality, optimize processes, and foster innovative and visionary leadership. What skills and approaches do media leaders need to develop in the face of this technological revolution? How can AI enhance journalism to be more precise, dynamic, and relevant? These questions will be explored in an inspiring conference, offering concrete tools and a clear vision for successful leadership in the digital age.
This panel will discuss Latin American digital journalism, which has successfully connected with new generations through innovative, critical, and creative formats. The conversation will share perspectives on editorial leadership, community building, and purpose-driven storytelling within the digital ecosystem.
