How DC Thomson is selling corporate subscriptions to local businesses
Speaker: Owen Wyatt, Chief Growth Officer and former journalist, DC Thomson, Scotland, United Kingdom
Moderator: Niklas Jonason, Innovate Local Programme Director, WAN-IFRA Sweden
Local news plays a vital role in building stronger communities. This is something most local businesses agree upon. Owen Wyatt, with a unique role of working for growth at DC Thomson, shows how business leaders can provide their staff members with digital subscriptions to local news through a corporate programme. It is an actionable idea out of several to grow audiences and spread independent and journalistic news.
See a live case study here
Category: Audience Development
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The webinar will be held in English on Zoom and recorded for internal reference. The recording and webinar content, including presentations, will be available on the WAN-IFRA Knowledge Hub, the premier online resource exclusively for WAN-IFRA members.
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