Create local journalism for a strategic target group
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27 May | Zoom at 15:00 CEST / 09:00 EDT
About this webinar:
How do you bridge the growing trust gap between legacy media and a younger generation? Faced with an aging newsroom and a need to reflect the vibrant, multicultural landscape of Malmö and Lund, Sydsvenskan launched a bold initiative: “Ungredaktionen” (The Youth Newsroom). By recruiting young reporters aged 18–22—bypassing traditional journalism schools to prioritize fresh perspectives and lived experience—the paper has successfully tapped into stories previously left untold. Join Camilla Sylvan, Managing Editor at Bonnier News/Sydsvenskan, as she explores how this initiative delivers both essential service journalism and rigorous, local investigative reporting tailored to a new generation. Learn how they integrate these voices into the newsroom, balance editorial standards with new creative formats, and why bringing in non-traditional talent is a strategic necessity for the future of local journalism.
Speaker: Camilla Sylvan, Managing Editor at Bonnier News / Sydsvenskan
Moderators:
Niklas Jonason, Innovate Local Programme Director, WAN-IFRA Sweden
Cecilia Campbell, Innovate Local Programme Editor, WAN-IFRA Sweden