22 April | Zoom at 15:00 CEST / 09:00 EDT
Service Journalism that Actually Pays Off – Lessons from Village Media
About this webinar:
Many publishers talk about service journalism. Village Media has built its entire growth model around it. In this session, CEO Jeff Elgie explains how practical, everyday journalism—housing guides, school updates, local government coverage that people can use—has become a direct driver of reader revenue, stronger habits, and higher advertiser relevance. You will hear how they use AI to monitor local councils without losing editorial control, how their community platform increases engagement around specific topics, and why they now describe themselves as a “community impact organization” rather than just a media company. For publishers looking for concrete, replicable ways to turn utility into sustainable business results, this is a case worth studying closely.
Speaker: Jeff Elgie, CEO, Village Media, Canada
Moderator: