As AI-generated content proliferates, newsrooms are increasingly challenged by the spread of misinformation. Sophisticated AI tools are being used to create deepfakes, synthetic news, and other misleading content. This session will explore how AI can be leveraged to detect and combat false information, including the role of machine learning in identifying misinformation and verifying sources. How are newsrooms coping with the flood of AI-generated disinformation and extreme views, while maintaining accuracy and public trust? What steps are newsrooms taking to educate audiences, rebuild trust, and engage news avoiders in an era dominated by AI-driven content?
Join RTVE’s exclusive presentation, hosted and sponsored by Cires21, with Alejandro Vega (Digital Transformation Head) and Urbano García (Innovation and Digital Digital Director), as they unveil RTVE’s pilot, in-production, and upcoming AI initiatives. This session will describe key initiatives in place and areas of innovation and how RTVE is strategically being structured to meet AI requirements, including regulatory standards, ensuring both innovation and accountability. Don’t miss this insightful exploration of RTVE’s AI-driven future!
Many talk about the future potential of AI, but what can we do here and now? VG and its parent company Schibsted, one of the leading media organizations in Scandinavia, have developed nearly 30 internal AI tools and use AI to analyze news cycles, as well as their own AI analysis tools to process VG’s internal data. Moving from being a digital-first organization, VG and Schibsted are well on their way to becoming an AI-first news organization, with ongoing AI projects in every department, from sports and celebrity news to investigative journalism.
In this session, presented by Nacho Delgado of Unidad Editorial, we explore how artificial intelligence is transforming journalism, with a focus on the tools and practices used by UE. We will analyze how AI responds to the growing demand for immediacy and agility in newsrooms, enabling the transition from paper to digital, and improving SEO and social media optimization. We will discuss the creation of new teams in newsrooms and how AI supports content creation, strategic decision making and the personalization of data-driven editorial strategies. In addition, we will show how Marfeel Copilot+ and other solutions allow to reduce development and analysis times, improving editorial planning and content performance.
The widespread adoption of generative AI represents the most significant technological transformation in the media industry since the advent of the Internet. Ingrid Verschuren, Head of Data and Artificial Intelligence at Dow Jones; Clara Ruipérez de Azcárate, Director of Legal Strategy for Content, Trademarks, Patents, and Digital Transformation at Telefónica; and Francisco Asensi Viana, Director of Strategic Alliances and Innovation at DeAPlaneta Entertainment, will discuss the opportunities and challenges that AI brings to the media landscape in this new era.
As AI becomes more integrated across industries, journalists must deliver coverage that is accurate, accessible, and balanced. This session will discuss how to highlight AI’s real-world impact, while finding the right balance between optimism and skepticism—steering clear of overly dystopian or utopian narratives.
How might new AI functionalities and Large Language Models fundamentally reshape the entire information ecosystem? How could the news environment evolve in a future dominated by automated newsgathering, democratised news production, and generative news consumption experiences? What steps should the news industry take to prepare for an uncertain, AI-driven future? How can the news industry adapt to the long-term implications of AI, beyond its immediate use in current journalism workflows and news products?
