Mastering SEO in AI World

Date:  21-23 April 2025 . Session time: 2.30 pm to 3.30 pm India Time

Programme Outline:

• Crawling, Indexing, and Ranking

The basic processes of Google (and all other search engines), which serves as the context for the rest of the training.

• Google News vs Regular Google & News Types & Rankings

When and how news is shown in Google’s ecosystem is important to understand what needs to be optimised and why.

• On-page Article SEO for News

The fundamentals of optimising news stories; keywords & topics, headlines, lead-in content, content length and structure, internal linking, images, etc.

• Updating & Republishing Content

How Google identifies unique content and which tactics work to maximise your visibility.

• Navigation, Topic Hubs & Internal Linking

How to structure a news site to build long-term authority signals for Google.

• Optimising for Google Discover

Google Discover rules and how to optimise for them.

• SEO Tools for Publishers

A look at the best SEO tools for specific tasks.

• AI and News

What the future of search may look like.