Our summit is the ultimate destination to learn about the hottest topics shaping the industry today, including media transformation, audience engagement, and AI.
With our expert speakers and thought-provoking sessions, you’ll gain the knowledge and skills you need to take your business to the next level.
The program is continuously being updated. Please come back to our website again to see further developments.
Registration and welcome coffee
Opening of the conference
Transformation and Business Models
Keynotes showcasing how news media companies are reinventing their business models, changing the culture and transforming themselves into agile publishing powerhouses.
Audience engagement session
A Data-driven Customer Journey
With news organizations increasingly focusing on their digital subscription business, finding ways to improve acquisition and retention of subscribers has become key.
News publishers are seeking to achieve this in a personalized and efficient manner with the aim to implement a fully data-driven customer journey.
Media companies building their data strategy are facing challenging times, not only due to evolving regulations – though this is a key aspect this year. We will hear how the Financial Times Group has successfully managed to align itself with common goals, data ownership and platform relationships.
Most newsrooms use data analytics and real-time dashboards. Gabriele Kahlout will demonstrate how a broadcaster is aiming for the next level of the data-driven user journey by building custom reports specific to the AlJazirah’s content strategy, internal teams’ organization, and target audience specifics.
As publishers around the world continue to turn to reader revenue as a foundational source of sustainable revenue and a core part of their editorial strategy, it is crucial to surface best-practice from around the world.
Wrap-up of the day
Embracing an audience-first approach
Alan will share Winning engagement strategies when creating new editorial products for specific audience categories as well as guidelines when thinking of embracing an audiences-first mindset: how to identify the most promising audience categories – some of whom are defined by geography, others by interests, and some by current life situation.
It all starts in the newsroom – to make better news products and create more functional new organizations we need to rethink how we do things – What roles, structures and management style do you need to think about how to thrive in an increasingly visual and audio-driven news ecosystem.
Trust in journalism in the age of news avoidance?
Applying constructive journalism in the Middle East
Recent research shows that news avoidance is a challenge that publishers worldwide are increasingly worried about. The Founder and CEO of the Bonn Institute for journalism and constructive dialogue, Ellen Heinrichs, will talk about the reasons why people actively avoid the news, how constructive journalism can help to counter this trend and why latest experiments show that a constructive strategy can even help newsrooms with the monetization of their journalism.
Into the future: metaverse, web3, AI and more
End of the Conference