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Join us on a discussion with leading media figures from the Middle East to discuss how the news media business will look like in 5 years from now. What’s the business model after print?
Learn from publishers how using a data-driven and audience-centric decisions are helping them to create new products.
Gaurav Sachdeva, Chief Product Officer, Singapore Press Holdings, provides insights how knowing your audience helps creating products to meet real needs. Find out how understanding audience trends and habits helps to inform one’s new product portfolio – with surprising results.
Engaging content has long been important for news publishers. However after the pandemic began in 2020, it became essential for attracting and keeping audiences that were suddenly spending far more time at home and online. As WNP recently noted, this helped subscription rates soar to record highs for some publishers. They also cited Zuora’s “End of Ownership” report, which found that 77% of UK adults have signed up to subscription services, nearly 60 percent more than five years ago.
Which business models will work for the Middle East? This panel will discuss positive learnings but also pain points when planning to set up a Digital Subscription Strategy.