Welcome from the host:
Join us on a discussion with leading media figures from the Middle East to discuss how the news media business will look like in 5 years from now. What’s the business model after print?
The project DRIVE is the largest data based cooperation of news publishers in Europe. More than 20 publishers share their user data in real time on a common data platform. AI based tools enable sophisticated user analysis and advanced tools like personalization of the news site and the paywall. We give you an insight into the project and the main results.
Learn from publishers how using a data-driven and audience-centric decisions are helping them to create new products.
Moderator of the day:
Gaurav Sachdeva, Chief Product Officer, Singapore Press Holdings, provides insights how knowing your audience helps creating products to meet real needs. Find out how understanding audience trends and habits helps to inform one’s new product portfolio – with surprising results.
Looking for new digital tools for your workplace? Heard of solutions that other publishers use? The Solutions Showcase is where you’ll get the opportunity to get a peek at the tools and technology others are talking about. Each speaker will present a 5-minute demo, after which you are welcome to visit their booth at our virtual exhibition, collect brochures and links, and even have a text chat or face-to-face online call with them!
A look into how the Guardian has built a value proposition from listening to their customers and using data insights to drive reader revenue growth in both their day-to-day marketing and large scale campaigns.
Keeping audiences and subscribers is very important for news organisations. But if they want to grow up, they must look for new audiences. And each new audience, needs a special strategy.
Engaging content has long been important for news publishers. However after the pandemic began in 2020, it became essential for attracting and keeping audiences that were suddenly spending far more time at home and online. As WNP recently noted, this helped subscription rates soar to record highs for some publishers. They also cited Zuora’s “End of Ownership” report, which found that 77% of UK adults have signed up to subscription services, nearly 60 percent more than five years ago.
Which business models will work for the Middle East? This panel will discuss positive learnings but also pain points when planning to set up a Digital Subscription Strategy.
