15 - 17 March 2022
Virtual

Middle Eastern Media Leaders eSummit

Register here

Programme

March 15 Tuesday

14:00

Official Welcome

14:00 UAE · 13:00 KSA · 12:00 Egypt

Welcome from WAN-IFRA:

Speakers
Director Middle East, WAN-IFRA

Welcome from the region:

Speakers
Publisher & Chairman, United Jordan Press, Jordan

Welcome from the host:

Speakers
Managing Director, Dubai Media City (DMC), Dubai Studio City (DSC) and Dubai Production City (DPC), UAE
14:20

News media business after print?

14:20 UAE · 13:20 KSA · 12:20 Egypt

Join us on a discussion with leading media figures from the Middle East to discuss how the news media business will look like in 5 years from now. What’s the business model after print?

Moderator
Strategic Advisor, Author, Speaker & Senior Research Fellow, Reuters Institute, Oxford University
Speakers
To be confirmed
15:30

Machine made - Can AI in local news organisations support long-term business sustainability?

15:30 UAE · 14:30 KSA · 13:30 Egypt

Moderator
CEO, WAN-IFRA

Strengthening local journalism with AI

Speakers
To be confirmed

CLOSING KEYNOTE: The future of News: Building the future of journalism today

Speakers
Director of News Product at WNYC and a Foresight Affiliate at the Future Today Institute, USA

March 16 Wednesday

14:00

Are you really listening to what your customers are saying?

14:00 UAE · 13:00 KSA · 12:00 Egypt

Learn from publishers how using a data-driven and audience-centric decisions are helping them to create new products.

Moderator
Digital Transformation Specialist, Denmark

From content-centric to audience-centric

Gaurav Sachdeva, Chief Product Officer, Singapore Press Holdings, provides insights how knowing your audience helps creating products to meet real needs. Find out how understanding audience trends and habits helps to inform one’s new product portfolio – with surprising results.

 

Speakers
Chief Product Officer, Singapore Press Holdings

Searching for new audiences

Speakers
Digital Editor-in-chief, Les Echos, France

March 17 Thursday

14:00

Boosting long-term revenue through subscription models

14:00 UAE · 13:00 KSA · 12:00 Egypt

Engaging content has long been important for news publishers. However after the pandemic began in 2020, it became essential for attracting and keeping audiences that were suddenly spending far more time at home and online. As WNP recently noted, this helped subscription rates soar to record highs for some publishers. They also cited Zuora’s “End of Ownership” report, which found that 77% of UK adults have signed up to subscription services, nearly 60 percent more than five years ago.

Moderator
Principal Consultant, WAN-IFRA Consulting, Germany

Successful and dynamic subscription model: a one-year milestone

Speakers
Senior Vice President, Marketing and Events, South China Morning Post

Membership based subscription – a perfect way to strengthen reader relations?

Speakers
To be confirmed
15:00

Leading digital transformation in the Middle East – What’s lacking?

15:00 UAE · 14:00 KSA · 13:00 Egypt

Which business models will work for the Middle East? This panel will discuss positive learnings but also pain points when planning to set up a Digital Subscription Strategy.

Moderator
Principal Consultant, WAN-IFRA Consulting, Germany
Speakers
To be confirmed

Strategic Partner

Industry Partner

Silver Sponsor

Contact

Mechthild Schimpf

Director Middle East, WAN-IFRA

mechthild.schimpf@wan-ifra.org

Copy link