Mobile News Apps: Strategies for Retention and Revenue
In today’s mobile-first world, news audiences expect instant, seamless, and personalised access to journalism. Mobile news apps are no longer just an extension of the website — they are becoming the primary gateway to news consumption. For publishers, this shift presents both an opportunity and a challenge: how to design app experiences that not only attract downloads but also drive retention, engagement, and sustainable revenue.
This webinar will explore practical approaches and proven strategies to help media organisations unlock the full potential of mobile apps. We will discuss how leading publishers are leveraging app ecosystems to deepen relationships with their readers, harness user data for engagement, and experiment with innovative revenue streams — from subscriptions and micropayments to advertising and beyond.
Attendees will gain insights into:
Who should attend:
Publishers, Journalists, Editors, Product Managers, Audience Development Leads, CTOs, Digital Strategists, Media Executives, and anyone shaping the future of mobile news delivery.
When: 27 November 2025
Time: 12.00 PM to 1.30 PM CET
Register now for this free WAN-IFRA webinar. Seats are limited.
