Native advertising brought in a reasonable percent of overall advertising revenue for news media organisations. In the last few years, staggering growth has been experienced across the marketing and advertising industry, including native advertising which is still an emerging and new concept. The global report shows that the native advertising projected value shows 100 billion US$ in the year 2022.
“Publishers continue to hone their strategies around native advertising as it increasingly plays a significant role in their overall ad strategies,” said Vincent Peyregne, CEO, WAN-IFRA. The appetite for native advertising grows as experiential factors become increasingly important to every business model, especially on mobile.
In this Native Advertising Master Class, we will discuss about what is native advertising, how to set up a team, managing production, how to create content ideas, selling your campaigns to market, cost management, client management and future of native advertising.