12 - 16 December 2022
Virtual
Chennai

Native Advertising Master Class

Registrations Open!

Session 1, December 12, 3.00 – 4.30 pm

  • Introduction to Native Advertising: what is native advertising? And how native advertising can move the needle for client, publisher and user.

Exercise: Get to know the delegates

Session 2, December 13, 3.00 – 4.30 pm

  • How to set up your team
  • Responding to briefs
  • Content ideas – coming up with the ideas (proactive proposals)
  • Managing production
  • Managing quality (matching publisher standards, meeting user needs and exceeding client KPIs)

Exercise: Briefs they come up quick proposals for

Session 3, December 15, 3.00 – 4.30

  • Selling to your sales team
  • Taking your campaigns to market
  • Costing your campaigns
  • Client management
  • Internal stakeholder management (editors, publishers, GM)

Exercise: User journey + client journey

Final session, December 16, 3.00 – 4.30 pm

  • Future of Native advertising
  • Trends and innovations – case studies and best practices
  • Is trusted content here to stay?

Exercise: Dream budget: what would you do? What you think the industry could do?

 

Contact

Vijayalakshmi Murali

Manager - Business Development and Operations

91 44 4211 2893

vijayalakshmi.murali@wan-ifra.org

Chennai, South Asia