23 February | Zoom | 16:00 CET / 10:00 EST / 16:00 UTC
This session looks behind the scenes of a successful newsroom and creator collaboration. Diana Riojas from THE CITY will share how they partnered with The Pigeon Post to turn civic explainers into engaging social video. The effort that expanded the reach of this important journalism while keeping to THE CITY’s editorial standards to maintain audience trust. The discussion will cover practical lessons on workflow, tone, fact checking and impact, and will include an overview of WAN-IFRA’s News Creator Exchange.
Speaker: Diana Riojas | Audience Manager, Distribution and Engagement, THE CITY
Moderator: Pierre Caulliez | Founder, Yoof / WAN-IFRA Lead, News Creator Exchange