Inside The Baltimore Banner’s video strategy
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16 Mar 2026 | Zoom | 15:00 CET / 10:00 EST
Krishna Sharma has become one of the most recognisable faces of local news in Baltimore. As Audience Engagement Editor at The Baltimore Banner, he has turned social video into a direct bridge between newsroom and community. Residents stop him in the street. They recognise him as a trusted voice explaining what is happening in their city.
In this NCX webinar, Krishna will briefly share his journey into video journalism before breaking down The Baltimore Banner’s video strategy and the storytelling techniques that make audiences stay, trust, and share. He will explore what defines a great video journalist today, how to structure compelling short-form narratives, and how showing up authentically on camera can transform local reporting into content communities actively seek out.
This session offers practical insights for newsrooms and creators who want to build visibility, credibility, and lasting audience relationships through video.
Speaker: Krishna Sharma | Audience Engagement Editor, The Baltimore Banner, US
Moderator: Pierre Caulliez | Founder, Yoof / WAN-IFRA Lead, News Creator Exchange