New sessions and speakers to be confirmed soon! Please stay tuned.
Mediahuis Ireland has been able to grow digital subscriptions to 100,000 in 2025 since it launched its paywall in February 2020. Cormac Bourke, Editor-in-chief will share the initiatives and approaches taken both in the newsroom and on the business side, as well as the continuous efforts that are directly contributing to the increased growth of their digital subscriptions in their past years.
Svenska Dagbladet, one of the Schibested Sweden’s flagship brands, reached a new milestone in its digital development. They achieved
their goal of 125,000 digital subscribers in July, and it was six months ahead of schedule. This represents a 35 percent increase in just one year. And they keep growing! Lisa Irenius will share with us their particular strategy on continued digital growth and the factors that lie behind this success.
How do you communicate strategy, earn editorial buy-in, and lead through constant tech change? Hear newsroom leaders distill what works—and how to handle the parallel challenges of audience attention, trust, and staying the essential destination for news.
Finansavisen’s home page used to be a single, manually curated version for all readers. Since 80% of clicks happen at the very top of the page, that’s where personalization matters most — yet most publishers avoid it to keep control. By creating tailored versions for subscribers and casual visitors while staying fully in charge editorially, Finansavisen has boosted engagement, reduced churn, grown subscriptions, and saved time in the newsroom.
Journalists are facing physical threats in democracies while they are doing their job. Demonstrations are turning violent, and police are using increasing force, including rubber and pepper rounds. Moreover, journalists, especially women, are facing death and rape threats online. How do news organisations respond and provide training and support for their staff? Phil Chetwynd will share with us how they are responding at AFP.
As the first online safety editor in the U.K., Dr. Rebecca Whittington is in charge of making the internet a safer place for Reach’s journalists and readers. She will share with us their particular strategy on protecting journalists from online harassment and harm.
Join Lisa MacLeod, Director at FT Strategies, for this innovative session where she will reveal the thinking behind what is needed for a modern newsroom. Drawing on her two decades of experience in print-to-digital change and deep expertise from the Financial Times, Lisa will explore how news organisations should be responding to the new news environment to embed audience-centric approaches and integrate technology without sacrificing editorial quality. At a moment of platform disruption, shifting audiences and intensifying competition, this session offers newsroom leaders a clear framework to build a newsroom that is efficient, resilient and primed for revenue growth.
Magda Bandera, editor-in-chief of La Marea will give us an overview of TakTak, a WAN-IFRA initiative, EU co-funded project aiming to build a new payment solution designed by and for media organizations and journalists. The tool triggers donations on a per-article basis, with the possibility for the revenue to be split between journalists and publishers with tools that allow the reader to choose the share for each party.
The talk presents initial results from the JEDI project aiming to develop an AI pipeline for automatic article creation from audio/video interviews. The system follows general journalistic principles and can be adapted to specific newsroom guidelines. Jiri will briefly discuss the progress on model selection, evaluation metrics, and the working prototype. The system, developed jointly by Atex and Geneea, will be open-sourced and is part of the EU-funded FAIR project.
Join us for drinks and fingerfood right after the talks and continue the conversation with fellow participants!
For the past few months, Eidosmedia has been doing research into what we can expect from the future of news, both as a result of artificial intelligence and the changing preferences of younger audiences. Through interviews with industry experts, we have identified several emerging trends—such as personalization, the rise of individual journalistic voices, and the need for “distinctive” human-centered storytelling—and offer strategies for how news organizations can adapt to an AI-driven, youth-oriented landscape.
Three experts — including Kasper Lindskow (Head of AI, JP/Politikens Media Group; former Head of Research & Innovation, Ekstra Bladet) and Ezra Eeman — will share their scenarios for how journalism and the newsroom may evolve over the next couple of years, drawing on real AI deployments and wider shifts shaping the field.
We’ll then move into a 2-hour, hands-on workshop moderated by Sam Guzik to co-create scenarios with all participants: clarify possible roles for journalism, outline newsroom models that could emerge, and define the principles and capabilities needed to succeed.
You’ll leave with: concise scenario drafts, shared language for discussing newsroom futures, and a focused set of ideas to fuel your own newsroom future development plan for the next couple of years.
We have explored future scenarios, and now we are going to discuss one vision of how intelligent collaboration between AI and journalists could . The rise of agents and multi-agent systems and reflect on the roles we as humans will play in this new ecosystem. Together, we’ll look at how intelligent collaboration between humans and agents can reshape the way we work, create, and make decisions.
Berlingske is Denmark’s oldest continually operating newspaper and among the oldest newspapers in the world-in circulation since 1749. This Danish news media company boasts 4 newspapers & websites. As of February 2025, Berlingske is under new ownership in Amedia, the largest publisher of newspapers in Norway with a hyper-focus on local news.
At Berlingske, the team of younger journalists has been experimenting with personal story telling in social media videos where their journalists speak directly to the audience- building a more personal connection. Nina Brorson will share with us how leading and supporting younger journalists has helped in strengthening the Berlingske brand and yielded stronger connections with new audiences.
Publishers are finding it difficult to attract young audiences, much less convert them into the kind of loyal, habitual users that become subscribers. Schibsted’s In/Lab has worked with diverse groups of young people to understand their “pain points” and co-create new news products and experiences that address them.
The Creator Economy is one of the megatrends that is driving change in journalism as news creators develop innovative new formats and successful tactics to engage young audiences and build trust with them. Pierre Caulliez, who leads WAN-IFRA’s recently announced News Creator Exchange, will discuss the news creator eco-system, lessons in engaging young audiences and how creators and traditional news brands can learn from each other.
