North American Digital Media Awards

Call for entries is now open! Deadline: Sunday, May 22

Register here

With 9 categories distributed in 3 clusters, our Awards represent every area of a modern news media company and the rapidly changing digital media ecosystem.

Editorial Offering: News Website or Mobile Service, Journalism Project and Newsletter. These three categories look for quality content, editorial innovation and impact on readers and their communities.

  • News Website or Mobile Service. This category for general news includes mobile web and apps, as well as desktop. Entries must demonstrate combined excellence in content and UX, as well as value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, speed of access and the service’s overall contribution to revenue goals will also be taken into consideration.
  • Journalism Project. This category is open to editorial projects or microsites covering a specific social, political, cultural, or economic reality, phenomenon, or event. The project should include or combine strong and diverse storytelling elements. The use of innovative and useful digital formats, the project’s reach, and social impact, as well as the quality of its journalism, will be evaluated.
  • Newsletter. This category is open to companies that have successfully included newsletters as a part of their editorial offering. The newsletter should have carefully tailored content serving a specific purpose, a user-friendly interaction, coherent design, an original editorial angle and format, and measurable audience results in terms of growth and engagement.

 

Business Innovation: Reader Revenue Initiative, Branded/Sponsored Content Campaign and Audience Engagement. These three categories focus on the news company’s digital audience strategy and growth and look for innovative business solutions to promote the company’s sustainability and help achieve its financial goals.

  • Reader Revenue Initiative. Best new or updated reader revenue initiative or project (e.g. via subscription, membership, crowdfunding or other). Entries should demonstrate real results and metrics, an understanding of brand strengths, clarity for the reader or customer, and an effective call to action. Entries should provide evidence of solid conversion and/or retention results.
  • Branded/Sponsored Content Campaign. Entries should demonstrate added value to readers/users via excellence in content marketing across multiple platforms. Entries will be measured on creativity, effective use of each media platform, brand voice and providing the best user experience in a post-ad blocking media environment.
  • Audience Engagement. Entries should demonstrate an original offering that measurably grows user engagement, and actively reflects the voice and tone of the news brand. Entries should provide evidence of an audience spending more time with the brand’s content, or converting from social platforms to own platforms

Audiovisual Storytelling: Data Visualization, Use of Online Video and Podcast. These three categories will award the most creative, interactive and compelling ways of telling a story and/or delivering the news.

  • Data Visualization. Entries should demonstrate excellence in design, usefulness and clarity of information conveyed, in the context of (for example) breaking news, information, entertainment or data-driven visual storytelling. Special attention will be paid to creativity and visual impact, as well as the effectiveness on mobile devices.
  • Use of Online Video. Entries should demonstrate an ability to relate a story in a concise and objective way and improve the reader experience and engagement with the news brand. There should be consideration of the appropriate video format for specific platforms (e.g. Facebook vs YouTube). The technical quality of the shooting and realization as well as the possible emotional and aesthetic impact of the video will also be taken into consideration.
  • Podcast. This category focuses on innovative initiatives that deliver the news through podcasts. Entries must demonstrate mastery of the chosen format, an effective distribution strategy, strong quality of execution, added value to the listeners, and a measurable loyal audience. Original editorial angles and coherence with the media company’s brand and identity will also be positively evaluated.

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