Course Introduction
In today’s fast-moving digital landscape, video is the dominant force. If your newsroom wants to upskill its team to produce high-impact, platform-savvy video content that connects and performs, this live online course is essential.
Delivered over three sessions of 3 hours each, this masterclass focuses on practical skills, creative strategy and real-world application. It dives deep into the science and psychology behind viral success, exploring what truly drives audience to click, watch, and share.
Participants will uncover powerful storytelling techniques, emotional triggers and audience engagement strategies that resonate across each social media platforms.
From understanding social media algorithms and user behavior to identifying drop-off points and mastering the hook–payoff structure, participants will learn how to keep audiences watching and coming back for more.
The course also offers hands-on guidance in re-versioning content for different platforms, optimizing video for mobile and crafting promotional strategies to maximize reach and impact.
More than theory, this masterclass equips newsrooms with a cohesive video strategy that not only builds and retains your audience but moves them toward your goals. Whether you’re growing a brand, launching a campaign or simply trying to make your message stick, this course also provide participants the tools to create video content that truly connects and performs.
