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PARIS AI FORUM 2025
For the second consecutive year, our Paris AI Forum invites foreign colleagues to share their strategies and experiments on common challenges with French-speaking publishers. Once again, we delve into the rapid advance of artificial intelligence in our media organisations. Join us on 28 and 29 October in the auditorium of the Les Echos-Le Parisien group to share what excites you, what concerns you, and how to prepare for the stages ahead.
Key themes for this year:
AI agents have been hailed as “the next big thing” and have dominated industry conversations. But what does autonomous AI actually look like in media organisations?
➥ Beyond the Hype: Medias that have built and deployed AI agents — what they created, and what they learned.
➥ Toolbox: How to build agents in a cost-effective, sustainable way — infrastructure, hosting, scalability, and pricing models.
➥ Protocol Power: How new protocols like MCP and A2A are shaping the ecosystem — and what they will change for media.
➥ Vibe-Coding in the Media: Low-code and AI-assisted development tools are making technical workflows more accessible. What does this shift mean for the future of tech roles in news organisations?
➥ The 3-Year Horizon: What is one newsroom or revenue process that will be significantly agent-assisted by 2027?
Three years into the GenAI “revolution”, what’s working in the newsroom — and what clearly isn’t?
➥ Work in Progress: Real-world use cases — unexpected wins, friction points, and operational surprises.
➥ AI Partnerships: Successes, failures, and lessons learned from collaborations with tech providers.
➥ Liquid Content & Audio Interfaces: How adaptive formats and voice-first interfaces are reshaping content production and distribution.
AI is scaling and becoming more visible. As tools go mainstream, users are more likely to notice when things go wrong. What does this mean for audience trust, product design, and newsroom accountability? How do we handle imperfection at scale, and what kind of transparency is owed when AI makes decisions?
The rise of AI-native search and agentic browsing has upended referral traffic and surfaced a new wave of scraping. How should media organisations respond?
➥ The Problem with Scraping: What’s the real state of bot scraping today — and why robots.txt is no longer enough.
➥ Why Content Matters: Recognising and protecting the value of original content in the AI economy.
➥ Can AI Be Ethical?: Emerging companies trying to embed ethics and accountability into AI design.
➥ The Data Initiative: Toward a collective infrastructure exploring licensing, protection, and negotiation power.
➥ Scenario Planning Workshop: Map out near-future risks, opportunities, and decisions.
➥ New Alliances: Who to partner with, and how to do it on your terms.
➥ Open Source & Sovereignty: Building strategic independence into AI adoption.
➥ Rethinking Discovery: If traditional traffic sources erode, how will journalism be found?
Highlights from 2024
