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With Christian Broughton, CEO of The Independent, we’ll examine both the promises and the shortcomings of bringing generative AI into media.
Lars Adrian Giske, Head of AI at iTromsø, shares how the newsroom developed an AI tool designed to strengthen trust, both among journalists and with their audience. He will also show how AI innovations at a local daily can inspire Polaris Media’s group-wide AI strategy.
How a digital sports media group is building a culture of experimentation across the business
AI at the enterprise level is difficult. How can you move your organisation quickly enough? How do you retool your entire business to facilitate the transition?
OpenAI, Perplexity, Mistral—many of the biggest AI players are striking deals with media organisations. What have publishers learned so far, and what do they wish they had known before?
Anthropic’s Model Context Protocol (MCP) was released in November 2024 as a way to make tools and platforms model-agnostic. In a relatively short time, MCP has become the backbone of hundreds of AI pipelines and applications, with thousands of developers using it to integrate AI models and access external tools and data without having to build an entire ecosystem from scratch. Florent Daudens, media leader and entrepreneur, joins us to discuss whether protocols like MCP can open new ways for media to distribute and monetize their content.
A conversation with Markus Franz, CTO at Ippen Digital, on what agentic AI actually looks like in practice, and how it’s being tested in the newsroom.
From fake human traffic and new security risks to the impact of agentic search on advertising. Why SEO will get far more complex than expected?
How low-code and AI-assisted development tools are making technical workflows more accessible. What could this shift mean for the future of tech roles in news organisations?
Reception at L’Atelier du France, located on the banks of the Seine, less than a 10-minute walk from the headquarters of the Les Echos-Le Parisien group. đź“Ť How to get there?
AI is scaling and becoming more visible. As tools go mainstream, users are more likely to notice when things go wrong. What does this mean for audience trust, product design, and newsroom accountability? How do we handle imperfection at scale, and what kind of transparency is owed when AI makes decisions?
Much of the AI conversation in the media focuses on productivity tools for the newsroom. But innovation doesn’t stop there — some of the most creative developments are designed with audiences at the centre.
From Les Echos’ user-generated playlists to Le Parisien’s smart content matching that boosts video visibility and monetisation, media teams are experimenting with ways to serve readers, viewers, and communities better. Whether it’s reaching foreign-language audiences or creating a daily companion experience for users, this session explores how AI can power audience-first innovation — even when it’s a game of test, learn, and adapt.
Despite the risks associated with algorithmic scraping and copyright challenges, licensing data and news content is increasingly seen as essential to securing sustainable revenues, editorial control and bargaining power in a world dominated by AI-based consumption and distribution. Publishers who proactively engage in licensing negotiations and regulation should shape the market, maintain fair remuneration and uphold journalistic standards as AI transforms the way content is discovered and used.
Designing digital publishing strategies that maintain relevance and defensibility in an age of AI-driven content experiences. Exploring unique editorial value propositions, the use of first-party data, and creating content that AI cannot easily replicate. How publishers can license their content to AI and tech platforms, navigating legal changes, and understanding new distribution models.
An overview of the emerging licensing standards and protocols (RSL and the IAB’s Content Monetisation Protocols) and proprietary marketplaces. What publishers should be looking out for and responding to as the market infrastructure matures.
With voice becoming a new interface, AI is reshaping how audiences access news and information. What does this shift mean for publishers? And what role does audio now play?
As AI reshapes how people search and access information, new patterns of discovery are emerging. Jessica Chan, Head of Partnerships at Perplexity, will discuss what this means for audiences and whether it presents new opportunities for publishers.
The bot scraping issue: a look at the scale of the problem — why (and how) publishers can protect their content
Publishers large and small are bracing for a grim reality that is starting to reveal itself: as readers increasingly turn to AI chatbots like ChatGPT for their queries, or skim over Google AI overviews, news publishers are seeing visits from search engines drop off a cliff. Cloudflare is stepping in with a novel solution to this problem that could provide a way for AI companies to crawl a publisher’s website with permission and pay for the access.
Members of the WAN-IFRA AI Advisory Board conclude the Forum by addressing the key issues discussed over the two days and the challenges ahead.
